Sarah Rose Troncone

NYC ⏩ Hudson Valley. Marketing + Content Strategy. Prvsly: Ad(Wo)man @ Saatchi&Saatchi, Laundry Service. Ex PepsiCo, Currently: Amazon. Views are my own.

[annie-mai @anniemaisocial]

Life of a social media manager

[Sarah Rose Troncone @Troncone_Tweets]

Future of Social Media Predictions for 2024 | Sprout Social https://t.co/FSN8d7hxok

[Sarah Rose Troncone @Troncone_Tweets]

Social Media Trends 2024: 34 Predictions for Marketers https://t.co/NqaoHSQX4e via @socialmedia2day

[Sarah Rose Troncone @Troncone_Tweets]

TikTok Highlights Its Top Content Trends of the Year https://t.co/Wcs5q5BHDY

[Sarah Rose Troncone @Troncone_Tweets]

Instagram will now let you add music to photo carousels https://t.co/6x8jgEp8Ri via @techcrunch

[Matt Navarra @MattNavarra]

NEW! TikTok launches ads transparency library

The searchable ads database shows:
- ad creative
- dates ad ran
- ad targeting used
- # of people served the ad

But for now only data on ads running in Europe is available

Access TikTok Ad Library: https://t.co/7C2Kvvy4AT

[Sarah Rose Troncone @Troncone_Tweets]

Instagram Provides Key Ad Creative Tips [Infographic] https://t.co/2xmXZNh2Rj

[Sarah Rose Troncone @Troncone_Tweets]

Meta Publishes New Guide on How to Create Standout Reels Content https://t.co/GHRaXHkNbi

[Jack Appleby @jappleby]

Here’s THREADS’ entire sign-up process.

This is so clean. So easy.
- instantly get your Instagram @ handle
- auto imports your bio + pic from IG
- instantly follow from your IG

Reallyyy genius way to launch an app.

[Matt Navarra @MattNavarra]

threads first impressions

It’s good

Really good

Elons in trouble

[Sarah Rose Troncone @Troncone_Tweets]

Are you on Threads? Here's a good guide about signing up and how it's different to Twitter: https://t.co/hueVRsqPa8

[Sarah Rose Troncone @Troncone_Tweets]

YouTube Tests Hyperlinked Keywords in Video Comments as a Means to Maximize In-App Discovery https://t.co/ECBGgmigN2

[Sarah Rose Troncone @Troncone_Tweets]

TikTok Outlines Key Creative Considerations for Effective TikTok Content [Infographic] https://t.co/PTxRtnGYW8 via @socialmedia2day

[Empire State Building Observation Deck @EmpireStateBldg]

Current Status.

Take a look at our live ESB EarthCam as NYC deals with Canadian Haze: https://t.co/O9J9aS1frk

[annie-mai @anniemaisocial]

Instagram has released a new guide on its ALGORITHM 👀💭💫

(Well, not quite - how ‘IG works’ has been a available since 2021, it’s just been updated)

So let’s DIG IN 🤩

✨ Each part of the app uses its own algorithm tailored to how people use it. People use Stories for closest friends, Explore to discover new content and to be entertained in Reels.

How IG ranks FEED 👇

Feed, roughly in order of importance, is ranked by…

💞 your activity
📍info about the post, how popular it is and location/time of post, info about who posted it
👯‍♀️ your history of interacting with someone

How IG ranks Stories 👇

👀 Viewing history (how often you view xyz Stories)
❤️‍🔥 Engagement history (such as a like or a DM)
👨‍👩‍👧‍👦 Closeness (your relationship with the author, if you’re likely to be friends or family)

How IG ranks Explore 👇

🤩 Info about how popular the post is, and how quickly people are liking, commenting, saving and sharing a post. This matters MORE in Explore than in Feed or Stories
📲 Your activity in Explore like what you’ve liked, shared or saved in the past
🫡 Your history of interacting with the person who posted
🫶 Info about who posted like how often they’ve been interacted with in the last few weeks

How IG ranks REELS 👇

🫵 Your activity (likes, comments, saves or reshared Reels)
🫡 Your history of interacting with who posted
🎧 Info about the Reel such as popularity, audio track and visuals
💫 Info about who posted such as number of followers and level of engagement

You can read more in-depth here 👉 https://t.co/Z33ruoPMEa

[annie-mai @anniemaisocial]

social media updates you NEED to know 👇

👀 Instagram now allows ads to appear in search results

👋 YouTube is retiring YouTube Stories in June

🤖 TikTok is testing an in-app AI chatbot called Tako

🧚‍♀️ Snapchat is testing ‘Dreams’, a generative AI feature where users can upload several selfies to generate “fantastical” Snaps of yourself

😈 Instagram is still working on its Twitter competitor, Barcelona/P92, by adding an option to show or hide a shortcut on your profile

☠️ Elon Musk suggests that Twitter Circles could soon be a feature that Twitter retires

📊 Instagram is still working on polls in Reels comments sections

📲 Twitter now allows you to keep viewing a video clip as you scroll through the app, and Twitter is experimenting on a native video download option

😎 WhatsApp could be working on a feature which would allow you to set up a username

🙋‍♀️ Instagram is allegedly working on setting up a welcome story for Subscribers

😳 Meta sold Giphy to Shutterstock for a mere $53m, a $347m loss

🤨 Instagram is allegedly working on “Weekly Strides” - which encourages users to go on IG Live every week

🔍Twitter has added the capability to search for lists (web only)

💸 Meta has been fined $1.3B over data transfers which violate EU rules

And that's all for now folks! A slower week than the last update! See ya'll next time for the social goss 💞💭💫

[Sarah Rose Troncone @Troncone_Tweets]

This savage social media manager ��🤣🤣🤣🤣🤣🤣🤣🤣🤣

[Bravo @BravoTV]

We would never keep you waiting for a Reunion 😉

[Sarah Rose Troncone @Troncone_Tweets]

Twitter Publishes its Tweet Ranking Algorithm Data on GitHub, Providing More Transparency in Process https://t.co/1SZwshwEIA

[Barsee 🐶 @heyBarsee]

AI is becoming more powerful every week.

Better use it to your advantage in 2023 and future.

Here's a list of 20 top free resources to get up to speed (all new):

[Matt Navarra @MattNavarra]

Twitter users complain of being showing endless tweets from accounts that users don't follow https://t.co/CjCqa4ebZF