Truemed

Shop your favorite fitness & recovery essentials. Pay with HSA/FSA at checkout.

[Truemed @truemed]

Most people think HSA and FSA funds can only be used for bandages, contact solution, or pharmacy purchases.

That’s not the full story.

If you qualify, an independent licensed medical practitioner can issue a Letter of Medical Necessity (LMN) that may allow you to use tax-free HSA or FSA dollars on eligible lifestyle interventions that help treat, mitigate, or prevent a condition.

Examples that may be HSA / FSA eligible:
- Sleep support products (including mattresses and cooling systems)
- Supplements and nutritional interventions
- Red light therapy devices
- Exercise equipment and home gyms
- Gym memberships and fitness classes
- Food-based health interventions

Today, Truemed partners with over 3,000 merchants to help qualified customers access HSA / FSA eligibility across these categories.

If approved, you may be able to use your HSA / FSA card at checkout or submit for reimbursement with proper documentation.

No in-person visit required.

HSA/FSA eligibility is determined individually by a licensed practitioner and your plan administrator. Not all purchases qualify.

Unlock more from Truemed: https://t.co/5QwgRJRuMK

#HSA #fsa #fsacard #FSAeligible

@ritual | @Purple | @eightsleep | @dosedaily_co | @clubpilates | @bp_blueprint | @jwmares

[Truemed @truemed]

"We hold every affiliate to the same bar: prove it's incremental. Truemed cleared that immediately. In Google Analytics, it just looks like dollars on top. No cannibalization across search, shopping, or social. Now the conversation has shifted from 'is this working' to 'how do we scale this'!" — Jason Trzeciecki, Manager Paid Media, Canyon

Canyon added Truemed to its affiliate program in late 2024 — and it stood out immediately.

Unlike most affiliates, Truemed was driving a fundamentally different type of customer. Qualified, health-conscious buyers actively looking to spend HSA/FSA dollars — most of whom had never encountered Canyon before.

21X ROAS. 5X conversion lift vs. paid benchmark. 73% new-to-brand buyers.

See the full Canyon x Truemed case study 👇
https://t.co/AXad2OLjsr

[Truemed @truemed]

All eligible when you use Truemed at partner brands.

Here's how it works:

1. Shop at a Truemed partner brand
2. Complete a clinical intake form at checkout
3. An independent licensed practitioner reviews your health profile
4. If eligible, you receive a Letter of Medical Necessity (LMN)
5. Pay with your HSA/FSA and save an average of ~30% in tax savings

3,000+ brands. One checkout. Your benefits, finally working harder.

More brands. More savings. More health → https://t.co/nx2pPCaVnT

#HSA #FSA #fsaeligible #fsacard #openenrollment #EmployeeBenefits #HealthcareInnovation #FinancialWellness

[Truemed @truemed]

Truemed just added new brand partners to its network!

That's over 3,000 brands total where qualified customers can now use pre-tax healthcare dollars on eligible products.

Sleep. Fitness. Recovery. Eyewear. Supplements.

[Truemed @truemed]

The categories you're already spending in. The brands you already trust.

@RideCannondale high-performance bicycles and cycling equipment
@SaltWrap for joint recovery supplements
@realgorillamind nootropics and supplements
@brooklinen premium bedding and sleep products
@hyperwear weighted vests and functional training equipment
@felixgrays blue light filtering eyewear
@purityproducts dietary supplements and vitamin formulations
Mind The Skin for therapeutic skincare
Ventum triathlon and cycling performance gear

[Truemed @truemed]

When people can use pre-tax dollars, they choose tools they'll actually stick with. Not flash. Not hype. Practical solutions for diagnosed conditions.

Every purchase requires a Letter of Medical Necessity (LMN) from an independent licensed practitioner through Truemed.

If you have an HSA or FSA, you may already be sitting on funds that could cover products like these.

Explore all five brands and check eligibility - https://t.co/nx2pPCaVnT

#fsacard #fsaeligible #fsa #hsa #openenrollment #hsaeligible #pretaxdollars #healthbenefits #preventivehealth

[Truemed @truemed]

The brands you already buy? They might be HSA/FSA eligible.

Truemed customers purchased these brands most frequently in May.
Here's what stood out.

Not trending products. Not impulse buys. Tools that qualified customers are using consistently to address real conditions.

[Truemed @truemed]

💡 LUMEBOX Portable red and near-infrared light therapy for joint recovery and muscle pain

[Truemed @truemed]

"Finding a problem is far, far better than finding your passion. Passions come and go, problems are lasting." — Justin Mares, CEO & Founder, Truemed

Our CEO and Founder @jwmares on @Entrepreneur — how he built Truemed into one of the fastest-growing startups in the country, the 4-step framework he uses to solve any problem, and why boundaries are the key to an entrepreneur's performance.

Read the full Entrepreneur feature here 👇https://t.co/JJId2Jf06M

[Truemed @truemed]

"Partnering with Truemed on HSA/FSA integration gave us the confidence to scale in a way we couldn't before. The strong ROAS we saw allowed us to make a data-driven decision to significantly scale our ad budget. That's not just growth, that's transformational for our business." — Isaac Mertens, Co-Founder, Flux Footwear

@flux_footwear needed an acquisition strategy for qualified customers that could scale profitably as paid media costs climbed. They integrated Truemed's HSA/FSA payment solution, tested ads promoting HSA/FSA eligibility, and let ROAS data guide the scale-up.
Average order value on Truemed transactions ran 36% above non-Truemed orders.
HSA/FSA ad investment grew 18X. And 9% of total HSA/FSA volume came directly from the Truemed Marketplace — qualified shoppers discovering Flux for the first time.

From test to core growth channel — see the full Flux x Truemed case study 👇 https://t.co/5CsFdlM5qh

[Entrepreneur @Entrepreneur]

Justin Mares, CEO and co-founder of Truemed, explains the marketplace that lets consumers use HSAs to pay for preventive health products ranging from Peloton and 24 Hour Fitness. https://t.co/uQWuOz66eO

[Truemed @truemed]

Top picks covered:

@drink_AG1 Next Gen — best balanced all-in-one super greens powder
@grunsdaily Greens Gummies — best convenient, on-the-go option

Unlock 30% on average savings* on these supplements and more with Truemed: https://t.co/fIkbi7P64K

Truemed is for qualified customers. HSA/FSA tax savings vary. See terms at https://t.co/04GdzfquEV

[Truemed @truemed]

Looking for the best greens supplement in 2026?

We break down what registered dietitians and the research actually say about super greens powders, plus how you can potentially save an average of 30%* by buying eligible supplements with your HSA or FSA.

[Truemed @truemed]

What you'll learn:

- What a greens supplement actually is — a concentrated blend of dried plants like spinach, kale, wheatgrass, barley grass, spirulina, and chlorella, designed as a "nutrition assist" rather than a vegetable replacement.

The real benefits and limits:

- Greens powders can help fill nutrient gaps on busy days and support micronutrient intake, but they won't replace the fiber, hydration, and satiety of whole produce.

How to choose the best greens powder:

- Look for transparent labels with listed ingredient amounts (avoid vague "proprietary blends")
- Third-party testing like NSF Certified for Sport or USP Verified
- Minimal added sugars