TRUFF

The sauce that we wanted didn’t exist.

[TRUFF @truffsauce]

Introducing Lemon Pepper Aioli 🍋

Your favorite food’s new favorite sauce.

Made with ripe lemon, cracked peppercorn, and a touch of black winter truffle for a bright, savory kick that hits on everything.

Now available nationwide exclusively at @WholeFoods

[TRUFF @truffsauce]

@arisinvestor @NickAjluni @nicktorg idk man they were inspired by Great Books

[TRUFF @truffsauce]

@TheStroker83 @NickAjluni @nicktorg we had too many people using it like this

[TRUFF @truffsauce]

@dallasteslaclub @NickAjluni @nicktorg pull up we just got here

[TRUFF @truffsauce]

You should see our new ROAS

[techbimbo @jameygannon]

another beautiful design lost to CRO

RIP 💔🪦

[TRUFF @truffsauce]

Wait, what did I miss? This is why i don’t let our founders run social 🙄

[Nick Ajluni @NickAjluni]

🔥🌶️NEW LOOK WHO DIS 🔥🌶️

After 8+ years of our original design, today we unveil a new look for TRUFF.

Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate.

@truffsauce is the ultimate culinary flex that makes every meal craveable.

Rolling out nationwide over the coming months.

[TRUFF @truffsauce]

Mild Ones: Mild on Heat, Wild on Flavor.

[TRUFF @truffsauce]

At least put some sauce on it @GrantHorvatGolf

[LeBron James @KingJames]

Watching @GrantHorvatGolf vs @PeterFinchGolf in a Match Play 1 v 1. Great match so far! The one 🚩 though I got is 🤣🤣🤣🤣🤣🤣 Cmon Grant eating Tuna straight out the container with a fork is diabolical! 😷 LOL

[TRUFF @truffsauce]

Is this considered AI slop?

[TRUFF @truffsauce]

well that escalated quickly

[TRUFF @truffsauce]

@babysharpMMA yeah you know 🔥

[𝕮𝖎𝖓𝖉𝖞 𝕲𝖊𝖔𝖗𝖌𝖊𝖘🍓 @MetraHarvard]

@Nero Their new Truff hot sauce is life-changing. It makes your breakfast actually taste like something. Amazingly, they don't charge an extra $1.50 as they do for cream cheese.🙄

[TRUFF @truffsauce]

@MetraHarvard @Nero you get it ❤️🔥

[TRUFF @truffsauce]

Mid-bite TRUFF taste test. No notes. 🔥What are you putting TRUFF on next?

[TRUFF @truffsauce]

Nvm figured it out.

[TRUFF @truffsauce]

TRUFF Now available at Costco Southeast! Find our White Truffle Oil Magnums in a Costco near you!
📍North Carolina, South Carolina, Alabama, Georgia, Mississippi, Florida, Tennessee

[TRUFF @truffsauce]

🏈 First down. Flavor that hits harder than a linebacker. #TRUFFSZN

[TRUFF @truffsauce]

🥚 x 🔥 Stay tuned. Something classic, spicy, and runny is about to drop.

[Nick Guillen @nicktorg]

TRUFF is officially back at Starbucks 😮‍💨 I loaded up a gift card so your next breakfast is on me. Add TRUFF to whatever you’re ordering and enjoy!!!. Don’t drain it all in one use 😂

[TRUFF @truffsauce]

TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.

[TRUFF @truffsauce]

IT’S OFFICIAL!! TRUFF is back at @starbucks ☕️🍳🔥💚. Ask for our sauce packets with your favorite Starbucks hot food items.