Nick Guillen

co-founder TRUFF @truffsauce 🌶 cpg, food, travel, cars, golf, fitness, vibes.

[Nick Guillen @nicktorg]

TRUFF x PopUp Bagels collab Launching nationwide today!!!!

[CPG WIRE @cpgwire]

TRUFF and PopUp Bagels collaborated on a limited-edition Hot Sauce Schmear.

The item is available nationwide at all PopUp Bagels locations today through June 17.

[Nick Guillen @nicktorg]

@Seanfrank That’s a whole lot of Dad pins my brother.

[Nick Guillen @nicktorg]

@LAeats @WholeFoods Hell yes! Hope you enjoyed. Thank you for checking it out 🔥🙏

[Nick Guillen @nicktorg]

The TRUFF team crushed the new Aioli innovation.

Drizzle it on grilled steak, fish tacos, lemon pepper wings, sweet potato fries, shrimp skewers, and whatever’s next.

Now available nationwide exclusively at @WholeFoods 🔥😋

[TRUFF @truffsauce]

Introducing Lemon Pepper Aioli 🍋

Your favorite food’s new favorite sauce.

Made with ripe lemon, cracked peppercorn, and a touch of black winter truffle for a bright, savory kick that hits on everything.

Now available nationwide exclusively at @WholeFoods

[Nick Guillen @nicktorg]

@lealesreal @WholeFoods Appreciate you!

[Harley Finkelstein @harleyf]

GoPro started with one camera. @truffsauce spent two years developing one recipe for one bottle of hot sauce. @livebricked started with one device that blocks phone distractions.

A camera. A bottle of hot sauce. A device for your phone. Three completely different products. Same starting point. One specific thing that solved one specific problem.

You don't need a full product line to start a business. You need one product.

[Nick Guillen @nicktorg]

@harleyf @truffsauce @livebricked 🔥🔥🔥👏

[Nick Guillen @nicktorg]

@BlakeADriver @WholeFoods Appreciate you brother!

[TRUFF @truffsauce]

Introducing Lemon Pepper Aioli 🍋

Your favorite food’s new favorite sauce.

Made with ripe lemon, cracked peppercorn, and a touch of black winter truffle for a bright, savory kick that hits on everything.

Now available nationwide exclusively at @WholeFoods

[Nick Guillen @nicktorg]

@ToriiRowe What are the follower counts on these creators? Curious if these are spun up UGC accounts or if they are more seasoned mid/large cap creator accounts.

[Nick Guillen @nicktorg]

@TimmBrocks Great brand, great founder, awesome team 💪

[Nick Guillen @nicktorg]

TRUFF X KITH X RONNIE’S 🔥

[CPG WIRE @cpgwire]

To celebrate the opening of Ronnie's Pronto at Kith West Hollywood, TRUFF just released a co-branded sauce collection featuring three items:

- Lemon Pepper Aioli
- White Truffle Hot Sauce
- Mild Truffle Hot Sauce

The co-branded collection is available for use on each table at Ronnie's Pronto. Patrons can also purchase the items at Ronnie's Pronto or on Kith's website.

As of now, TRUFF's Lemon Pepper Aioli is exclusive to Ronnie's Pronto, but a broader launch will occur in the coming weeks.

[Nick Guillen @nicktorg]

@iiiitsandrea Appreciate you!!! 🫶🤠

[Nick Guillen @nicktorg]

Insane combo for anyone wondering.

[Nick Guillen @nicktorg]

@lealesreal Thank
You brother!

[Nick Guillen @nicktorg]

Our best work yet 🔥📈😋

[CPG WIRE @cpgwire]

TRUFF officially launched its aioli & dipping sauce line with three flavors:

- Classic Truffle
- Smoky Jalapeño
- Garlic Parm Caesar

[Nick Guillen @nicktorg]

Our best work yet 🔥📈😋

[Nick Guillen @nicktorg]

The MLMification of E-commerce is here 📈

[Nick Guillen @nicktorg]

#ExpoWest 🔥 @truffsauce

[Nick Guillen @nicktorg]

World, meet the TRUFF Aioli & Dipping Sauce Collection.

A new line of culinary sauces that turn any meal from ordinary to unforgettable—in one squeeze.

Expertly crafted. Exceptionally flavorful.
Creamy, indulgent, and iconically TRUFF.

Launching nationwide in:
• Classic Truffle — rich, savory, and decadent, - classic TRUFF
• Smoky Jalapeño — bold heat with a smoky finish
• Garlic Parm Caesar — creamy, garlicky, deeply umami

Dip. Drizzle. Elevate. Repeat.