Adam Turinas

Founder healthlaunchpad. Sailor, skier, husband, dad, Chelsea fan

[Adam Turinas @Turinas]

Quick poll for Friday. I am trying to understand how much third-party intent data is being used. Would appreciate your response https://t.co/lhRueTOoUz

[Adam Turinas @Turinas]

Next year could be very tough in the healthcare market, especially given the financially constrained state of the healthcare provider market.

In tough times, the top priority is to focus on current customers. A few months ago, we created this short video…https://t.co/pSUhsXvKwX

[Adam Turinas @Turinas]

If you could ask any of these healthcare executives one question, what would that be?

- Raymond Lowe, SVP and CIO, AltaMed Health Services
- Sherri Hess VP & Chief Nursing Information Officer, HCA Healthcare
- Milisa Rizer, MD Family Medicine Physician &…https://t.co/UI0zVEoPQm

[Adam Turinas @Turinas]

It’s funny how you can work virtually with someone for a year before you meet them in person.

So great to finally meet the wonderful @RedDoginBR, CMO of CTG and also great to meet the equally wonderful @SusanRo28641865.

Working virtually works but it’…https://t.co/08xhH0ZtMo

[Adam Turinas @Turinas]

Did a quick flyby at Chime. Great to see my former colleague and good friend @BryanSchnepf. Great to see him kicking ass at Caregilty.

I really suck at selfies https://t.co/9r5Ou1EPnC

[Adam Turinas @Turinas]

@David__Fortino is the Chief Strategy Officer of NetLine Corporation, a leading content syndication platform. These guys have tons of data on how buyers engage with content. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pi…https://t.co/7SPcOj2WZN

[Adam Turinas @Turinas]

Do bots have email addresses? Asking for a friend

(OK, really asking for me).

I assume that a certain portion of my web traffic is from bots. I have recently noticed that my newsletter registration has gone up a lot. Much of this looks legit, but there…https://t.co/lx6XcGVyXz

[Adam Turinas @Turinas]

I started a LinkedIn newsletter about 4 months ago, and it's one of the best things I have done all year.

1> It forces me to write an article every week. I re-post this as a blog post.

2> About 15% of my followers subscribed immediately. Another 10% h…https://t.co/3MfNJuSGJW

[Adam Turinas @Turinas]

The pandemic disrupted so much. One of the positive things that came out of this is the shift toward virtual care. It's still a gradual improvement. Firms like the one in this video are an example of how healthcare systems are adopting new models that ar…https://t.co/qS8uvfuWiL

[Adam Turinas @Turinas]

In a couple of weeks, I will be moderating a HIMSS panel of Healthcare Executives to get their perspectives and priorities for 2023.

This should be super insightful for anyone selling and marketing to healthcare organizations.

We have an outstanding pa…https://t.co/kbk29v4OAJ

[Adam Turinas @Turinas]

Eating your dog food!

It's an unpleasant metaphor, but for a marketing consultant, it's an important one.

Every year, I step back and ask:
- Whom are we serving?
- What do they value and not value from us?
- What are we doing bes…https://t.co/ietWOhrq1s https://t.co/mox1qjcGsN

[Adam Turinas @Turinas]

Eating your dog food!

It's an unpleasant metaphor, but for a marketing consultant, it's an important one.

Every year, I step back and ask:
- Whom are we serving?
- What do they value and not value from us?
- What are we doing be…https://t.co/w4ESwBWlwT https://t.co/mox1qjcGsN

[Adam Turinas @Turinas]

The latest episode of the #healthtech #marketing #podcast was just published. In this episode, I interviewed the super-insightful and wonderfully nice Sunila Thelma Levi, MBA, BECE.

Sunila Levis is a long-time healthcare technology executive who has rich…https://t.co/teA55edfoU

[Adam Turinas @Turinas]

Maybe the replicants won't take over after all https://t.co/VKJ5gHnT45

[Adam Turinas @Turinas]

Last week, I asked how people felt things had changed in selling to healthcare. Nine out of 10 felt that selling to healthcare has become harder in the last five years.

I am curious if you find this in your situation, whether you are selling to healthcar…https://t.co/SxprkQlUbK

[Adam Turinas @Turinas]

I want to give a big shout to my SEO superstar colleague, @DrKarenFinn. She is one of the best SEO people I have ever worked with.

Not least of all, she helped increase traffic to our healthlaunchpad website by 300% in less than two years. Now 85% of our…https://t.co/RzWxB9tzgl

[Adam Turinas @Turinas]

The AHA recently published a grim report with Kaufman Hall on hospital financial projections (link in the comments):

"Anywhere from 53% to 68% of the nation’s hospitals will end 2022 with their operations in the red versus the 34% reported in 2019..."

S…https://t.co/TTRJrv74MS

[Adam Turinas @Turinas]

#healthtech #marketing #sales https://t.co/CtDBmn9RTt

[Adam Turinas @Turinas]

~~~What would you like to ask healthcare IT leaders?~~

In November, I will be moderating a panel of healthcare IT executives with HIMSS. The topic is:

FUTURE NEEDS: WHAT HEALTHCARE IT LEADERS WANT FROM TECHNOLOGY AND SERVICES FIRMS IN 2023

Please send…https://t.co/JwscxFyE3W

[Adam Turinas @Turinas]

In case you missed it. We updated the Global Digital Events Calendar for 2022. Over 100 different events, listed and detailed.

Help yourself. No registration required! https://t.co/IpgxDcOYEY