Sarah Turner

London copywriter who hates blah blah copy especially the words 'solution' and 'strategy'. And loves starting sentences with 'And'. And yes you can.

[Sarah Turner @TurnerInk]

@theiconic15 No one’s bothered????? Ha ha ha ha what a loser.

[Kiwi 🥝✨ @KiwiOnTheSticks]

It’s “unkempt”, not “unkept”

It’s “piqued” your interest, not “peaked” your interest

It’s “a part of” or “apart from”, not “apart of”

It’s “to each his own”, not “to each is own”

It’s “moot” point, not “mute” point

[Sarah Turner @TurnerInk]

@OldBaldGooner Bring him home.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

9 Copywriting Quotes That’ll 10x your Ability to Persuade & Sell:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

7 copywriting rules from a $200M+ copywriter:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

7 Copywriting Frameworks You Actually Need For All Your Marketing Efforts:

[Dickie Bush 🚢 @dickiebush]

A 10-bullet writing masterclass from the father of advertising, David Ogilvy:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Effective copywriting is all about tapping into people’s emotions.

Once you understand what makes them tick, you can craft compelling copy that drives them to action.

As a “cheat sheet,” Clayton Makepeace developed a system of 16 “dominant emotions.”

Here’s how to use them:

[Sarah Turner @TurnerInk]

They need the Little Book of Confusables! @STEcopywriting

[juju 💰 @ayeejuju]

no way there all wrong LMAOO

[Stan/Lee @StanLeeTweets]

Keep it simple. Please.

[Sarah Turner @TurnerInk]

Ha ha love these.

[BrandGully @BrandGully]

How marvellous! Must have been fun for the #Cadbury brand team and their creative partners to put this together.

Believe there are some dozen odd versions of these limited-edition packs out on retail shelves in the UK.

Just love how #DairyMilk’s iconic ‘Glass and a half’ motif has been put to good use here with ‘the pour’ doubling up as a divider. Would love to know the agency behind this idea and package design. Anyone on the timeline from Mondelez or related with info on this?

#Packaging #Design #Retail #CPG

[Michael J. Miraflor @michaelmiraflor]

I really like this.

@KelloggCompany work by @LeoBurnett

[richard shotton @rshotton]

First time a poster has stopped me in my tracks for a while

The interplay of the hands and the copy is tremendous

[Sarah Turner @TurnerInk]

i just held my phone up to my desktop and it took me straight through to the Amazon page. :-)

[Sarah Townsend | copywriter | author | speaker @STEcopywriting]

Special launch day wallpaper 😁

Someone tell me if it works? It’s on my phone, so I can’t scan it with my phone!

#BookLaunch #confusables

[Sarah Turner @TurnerInk]

Stuck for stocking filler ideas for your wordy friend? The blockbusting sequel, The Little Book of Confusables 2, by my pal the other Sarah T @STEcopywriting is OUT NOW! Go get it. https://t.co/MXnS5leJkY

[רייצ'ל @rach3lburn3tt]

masterclass in why the oxford comma matters from @nytimes

[Sarah Turner @TurnerInk]

This wins X today 🤣🤣

[Aldi Stores UK @AldiUK]

You sound like our legal team

[Sarah Townsend | copywriter | author | speaker @STEcopywriting]

It’s my favourite dinosaur again… 😁🦕

#GrammarHumour #LanguageLove

[Farmers Weekly @FarmersWeekly]

Absolutely love this sign in Cumbria! 😂

[Sarah Turner @TurnerInk]

@FulhamFC From back home 😭