Deep Blue Thinking

Insight and consultancy. Combining client-side expertise with agility and flexibility.

[Research-live.com @researchlive]

The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of agency of the year, best place to work and innovation of the year:

https://t.co/UZmGxPZl03 #mrx

[Deep Blue Thinking @TweetDeepBlue]

Great to be nominated and good luck to all the other nominees. Keeping everything crossed for December!🤞🏻🏆

https://t.co/0LALocwqxj

[Deep Blue Thinking @TweetDeepBlue]

Wonderful to celebrate #worldmantaday last night with great talks from @SteveBackshall and @focusedonnature . Well done to @MantaTrust for pulling together such a fantastic event to raise awareness 👏🏻

[Manta Trust @MantaTrust]

You may have heard the devastating news that the Maldives government intends to reopen longline fishing, which would decimate the ocean’s biodiversity. 

Sign the petition #AgainstLonglining through the link below!
https://t.co/qeLQRbCAMN

Reposted from: Blue Marine Foundation

[Callum Roberts @ProfCallum]

We must protect our precious marine life. Urge the Maldivian government not to grant new longline fishing licenses and preserve our ocean's health. Sign the petition at https://t.co/QeBY8DMCBA @Shiyamaldives @onlyone #AgainstLonglining

[Deep Blue Thinking @TweetDeepBlue]

Some great examples in this 🧵👏🏻

[Yasmine Khosrowshahi @yasminekho]

I’ve collected hilarious ads of brands mocking their rivals.

1. Apple mocking Android phones

[Deep Blue Thinking @TweetDeepBlue]

Lovely to see the impact that the research we worked together with @Omnisis on for @MantaTrust is getting shared so passionately. Fantastic work from Kaitlyn to pull this together for her masters and well done to everyone for the great presentation today
https://t.co/wPPWuDX1tY

[Deep Blue Thinking @TweetDeepBlue]

Had a lot of fun recording this last week. Chatted to Dave Kaye on his podcast about all things insight, diving and manta rays ... including how and why I have a statue of a manta in my garden! https://t.co/MaN98mAJ9C

[Deep Blue Thinking @TweetDeepBlue]

6,000th Manta ID 🤩

https://t.co/hjLeM4PM4D

[Deep Blue Thinking @TweetDeepBlue]

When you manage to combine business and pleasure 🤣 #madfest

[Deep Blue Thinking @TweetDeepBlue]

Great session from @bengolik on the lessons from political advertising 💡#madfest

[Deep Blue Thinking @TweetDeepBlue]

Not this old chestnut again...

[Marketing Week @MarketingWeekEd]

.@PepsiCo global drinks CMO on why marketing’s 4Ps are ‘changing’

Iconic brands used to be built on stature, says international beverages CMO Mark Kirkham, now they are as much to do with purpose, he argues. https://t.co/P0cquu378R

[Deep Blue Thinking @TweetDeepBlue]

Robust data analysis on the most important issues in our society - pure genius 👏🏻
https://t.co/UcgH0oh17d

[Deep Blue Thinking @TweetDeepBlue]

Wonderful to see Ian Brace honoured by @TweetMRS - richly deserved 👏🏻https://t.co/8DuU0VdZKk

[Deep Blue Thinking @TweetDeepBlue]

Great session with the Checkatrade team this morning and now London looking resplendent in the sunshine for Quirks Day 2. Come and say hi if you’re here too

[Deep Blue Thinking @TweetDeepBlue]

Thanks to @alistair_vince for highlighting this fantastic ad from Dove - really powerful stuff 👏🏻https://t.co/ytGZKvEI6Y

[Deep Blue Thinking @TweetDeepBlue]

Always great to see creative out of home advertising... well played @waitrose 👏🏻https://t.co/rrjTGWd3Eo

[Marketing Week @MarketingWeekEd]

Mark Ritson: Pre-testing ads is not divisive, it’s a no-brainer

Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better https://t.co/pz6rggLoy9

[Deep Blue Thinking @TweetDeepBlue]

A great view for a Monday … right across to Gate 15 😉

[Deep Blue Thinking @TweetDeepBlue]

Was always surprised at the valuation some of these businesses achieved when they never seemed to be solving a genuine customer problem.... https://t.co/cAAmOPxV4p