A socially-powered tool for finding research and insights. Tweet us, we'll re-tweet you, and the community will help you out. Maintained by @Slightly_Random
@RuokosenVille Made me think of P&G around the olympics and Thank You Mom campaign which preceded a lot of changes to strengthen and enlarge the P&G brand across all their products. https://t.co/JFqxkvG6Qa
Searching for a case study/example:
Is there a brand that managed to build meaning to its master-brand after being shadowed by loved sub-brands? Aka everyone has memories of the sub-brands, but no feelings about the master brand.
Does anything come to mind?
@TweetForInsight
Has anyone used those FB / Youtube campaign effectiveness tools?
Like those that ask "have you seen this ad / do you know this brand?" Etc.
Are those utterly shite, or do they have any benefits?
Our next meet up will be our Christmas edition! 🎄🎅🍻🥳
Which date works best for everyone?
Also, feel free to recommend central London pubs that are great around Christmas time.
Ok, folks. 👀
We've decided the next Drinkedin on Thursday 6th October will be at the Porterhouse on Maiden Lane.
Put it in your diaries! 🍻
https://t.co/6GiP5Lldpq
Re: attention + advertising
Is there any good data around % ads ignored (skipped, scrolled past, <0.5s display time etc.) by channel? Averages and rough estimates are fine.
cc @TweetForInsight
The next Drinkedin meet up will be on 1st September starting at 6pm at the Blue Posts, Berwick Street, Soho. Pop it in your diaries.
Are you coming along?