Mihir Rao

[Mihir Rao @TwoFilterCoffee]

@oliverwhudson 2026

[Olly Hudson @oliverwhudson]

Our 2026 playbook has been our most downloaded resource this year.

We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing.

The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative.

Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now.

Retweet this post and comment "2026" and I'll send it over.

[Mihir Rao @TwoFilterCoffee]

@maverickecom Me

[Mihir Rao @TwoFilterCoffee]

@ant0ni0_r0mer0 Meta

[Mihir Rao @TwoFilterCoffee]

@ant0ni0_r0mer0 @grok - is this legit ?

[Mihir Rao @TwoFilterCoffee]

@hasan28d Nano

[Mihir Rao @TwoFilterCoffee]

@TechWith_Nova Statics

[Mihir Rao @TwoFilterCoffee]

@jspujji Influencer

[Mihir Rao @TwoFilterCoffee]

@sakhil_ai Claude

[Mihir Rao @TwoFilterCoffee]

@marryevan999 Nano

[Mihir Rao @TwoFilterCoffee]

@mikefutia Bulk

[Mihir Rao @TwoFilterCoffee]

@ant0ni0_r0mer0 Playbook

[Mihir Rao @TwoFilterCoffee]

@Alokkumarzz Yt

[Mihir Rao @TwoFilterCoffee]

@monami_ai01 Shorts

[Mihir Rao @TwoFilterCoffee]

@bony_ghadiya_ Ads

[Mihir Rao @TwoFilterCoffee]

@ig_claims Meta

[juan @juanbuis]

it’s incredible how reading this feels like finally unlocking 100% of your brain

(via @christophepas)

[Michael Girdley @girdley]

Have you heard about the Dunning-Kruger effect?

I've studied it deeply for 45 mins and am now an expert in how it works.

A thread on everything to know...

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[Programmer Humor @PR0GRAMMERHUM0R]

Frustrated UI Designers https://t.co/TrHKHZqsvv