Two Sides

There are some great reasons to #LovePaper

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Need updates on regulations affecting the print, paper and packaging sector?

We have updated our Regulatory Overview insight sheet with new updates of the Greens Claim Directive, EUDR, PPWR and more.

Find out how to download it here https://t.co/tpJC37ojMQ

#PaperPackaging

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Did you know?

87% of paper packaging is recycled in Europe—making it the most recycled packaging material in the world.

A small reminder that the materials we choose (and how we dispose of them) can make a big difference.

Read more facts here https://t.co/4uLTgXMutv

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After decades of rapid digital adoption, education systems are starting to question whether more technology leads to better learning. Sweden’s experience, highlighted in a recent BBC report, offers a clear example.

Find out more here https://t.co/YKQxIRZlMb

#EducationReform

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On Global Accessibility Awareness Day, it’s clear that inclusive design is no longer optional—it’s essential.

See brands who are rethinking packaging to make them accessible for everyone here https://t.co/GY3TsHTKKv

#GlobalAccessibilityAwarenessDay #PackagingDesign

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Did you know?

65% of consumers prefer to read in print.

In a digital world, there’s still something about holding information in your hands that just works.

Discover more facts here https://t.co/4uLTgXMutv

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Augmented reality (AR) is transforming labels into digital touchpoints, turning everyday products into immersive brand experiences.

Read more here https://t.co/TRhDiuSLQw

#AugmentedReality #ARLabels #ProductInnovation #SmartPackaging

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From McDonald's using packaging to support engagement, to print like Kelli Anderson’s typography pop-up, and formats from DS Smith, paper is being reimagined across categories, and the implications for the industry are significant.

Read more here https://t.co/anrUZvjOO2

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With reading among young people at a 20-year low, the National Literacy Trust have launched the National Year of Reading 2026.

Publishers, educators, and media all have a role to play in making reading relevant again. Read more here https://t.co/fmsHURbpmH

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Small change, big signal.

Babybel’s shift to recyclable paper outer packaging shows how brands are aligning with existing recycling systems, without compromising product performance.

Find out more here https://t.co/9BNvDIP4rg

#SustainablePackaging #Sustainability #Babybel

[Two Sides @TwoSidesUK]

Have you read the latest issue of The Page?

Released in January, this edition from Two Sides explores what’s ahead for the paper, publishing and marketing industries over the next 12 months, featuring insights from leading experts.

Get your copy here https://t.co/89k1J7yWOk

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Happy Earth Day!

Did you know that European forests absorb carbon equivalent to nearly 10% of total EU greenhouse gas emissions every year?

Read more facts here https://t.co/4uLTgXMutv

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LPW26 saw nearly 400 organisations sharing content across LinkedIn, Facebook and X to highlight the sustainability of paper.

A reminder that paper is renewable, recyclable and biodegradable, helping to challenge common misconceptions. Read more here https://t.co/wSq5AiExtJ

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Two Sides is pleased to announce its newest member, BagKraft.

With a strong focus on responsible sourcing and environmentally conscious production, BagKraft provides practical, paper-based alternatives to plastic packaging.

Read more: https://t.co/j5SRvfa8qp

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Mail is stronger than ever. Q4 2025 shows it is driving website visits at a five year high.

Read more here https://t.co/rJPbG9GLTh

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When it comes to the sustainability of print, paper, and paper packaging, it’s important to separate the facts from the myths.

Two Sides members get exclusive access to a library of ready-to-use graphics that do exactly that.

Want yours? Get in touch at [email protected].

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Two Sides' new insight sheet on working forests provides a clear insight into how sustainably managed forests support both the environment and the production of paper and paper-based packaging.

Discover more here https://t.co/Z3jgGOtMiR

#SustainableForestry #EcoFriendly

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Did you know?

76% of European consumers believe they have the right to choose how they receive communications - printed of electronically.

Choice matters. Read more facts here https://t.co/IDg7GGBcoj

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Sustainability is good for business.

Research from Ad Net Zero shows companies that embed environmental action build client relationships, improve engagement and drive savings.

Find out how sustainability is shaping the future of business here https://t.co/TehI02sjFm

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New research from Harris Poll highlights a shift toward tangibility and authenticity as consumers seek real connections in a digital world – a trend often called “newstalgia.”

Discover what this means for brands and audiences here https://t.co/ABakBwEpdr

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Last year, We heard some great insights at the Power of Print.

Industry leaders highlighted strong confidence in print, rising sustainability efforts and the economic strength of the sector.

Read the full highlights from the conference here https://t.co/i5EJMLYx0O