TyishaRose.

Director of The Ivy Rose Agency: talks content driven advertising for online sales & leads 🚀

[TyishaRose. @TyishaRose]

Your biggest achievements are waiting on the other side of fear.

That goes for; networking, public speaking, sales.

I hate(d) all of them, but just doing it changed everything. Straight up 🤷🏽‍♀️

[TyishaRose. @TyishaRose]

Marketing is literally all about the consumers psychology (not yours or what you think will work). What does the customer actually want? Figure that out and then just work backwards from there.

[TyishaRose. @TyishaRose]

£3.01 per lead with an average customer value of £255 in this instance (often much higher). As you can see from all of the live adsets we’re testing testing testing right now. 👌🏽

[TyishaRose. @TyishaRose]

I literally love lead gen. Get your creatives right and closing process on point and you’re flying 🚀

[TyishaRose. @TyishaRose]

Any other key points I’ve missed? Let me know! 💬

[TyishaRose. @TyishaRose]

Four key takeaways for e-com marketing from the mastermind I attended…🧵

[TyishaRose. @TyishaRose]

4. 80% of sales often come from 20% of products - there’s no need to advertise everything. It could even be the one main product that drives all the traffic. 🚦

[TyishaRose. @TyishaRose]

More web visitors does not = more conversions. I’m looking at you “traffic” ads 👀

[TyishaRose. @TyishaRose]

One thing I did learn, was that women grossly underestimate their value in comparison to men (myself included). Such a stereotype, but still actually so true. #entrepreneurship #womeninbusiness

[TyishaRose. @TyishaRose]

Dived into this week after an amazing marketing mastermind this weekend - there’s actually nothing better than being surrounded by peers and those ahead of you to really clarify the direction you’re moving in. 📈

[TyishaRose. @TyishaRose]

Note to self: must work on ninja-walk 🤓

[Peterborough United @theposh]

🎩 Introducing: Our Home.

Our new PUMA replica home kit is available online and in-store now.

#pufc

[TyishaRose. @TyishaRose]

@CTtheDisrupter Jeans that will make your bum look great. Let’s be real, that’s why we buy them. 🤷🏽‍♀️

[TyishaRose. @TyishaRose]

The best performing ads are scroll-stoppers. Before publishing a creative get feedback from colleagues and friends, how they react is often BETTER than how customers will so if you sense underwhelm, try again.

#MarketingTwitter

[TyishaRose. @TyishaRose]

🥡 Takeaway: people often get carried away with tonnes of new creatives running to their whole catalogue of products.

You don’t need to do this. If you have a product that consistently outsells the rest - lean in on this. If your current customers love it, new ones will too. ❤️

[TyishaRose. @TyishaRose]

32.01x ROAS using Facebook and Instagram ads over 6 months. 🤯

Here’s how the TOF strategy funnel worked and how you could implement it too… 🧵

[TyishaRose. @TyishaRose]

4. Begin to introduce new audiences to your winning creative to ensure you’re always bringing new customers into your funnel, while continuing to scale those achieving your desired ROAS.