UCT Liberty Institute of Strategic Marketing

Uniquely South African research-based marketing insights, analysis and trends. Formerly the UCT Unilever Institute of Strategic Marketing.

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

The South African narrative on youth often misses those with sought after degrees, mega ambition and a bright future..

We looked at how over 700 young professionals spent their #First100Paychecks

Thanks to @UCT_news @LibertyGroupSA @KayaON959 for the support

[Personal Finance @persfinza]

UCT Liberty Institute study reveals R1 Trillion graduate spending power, but gender pay gap still lingers. https://t.co/IWEyXJyPe5

[Central News @centralnewsza]

🔴UCT Report Reveals South African Graduates View Degrees as Valuable Investment Despite Tough Path to Adulthood🔴

Cape Town, 08 October 2025 – A fresh study from the University of Cape Town’s Liberty Institute of Strategic Marketing shows that most South African graduates still believe their degrees are worth it, but many struggle to step into full adulthood and financial freedom.

Read more⬇️⬇️⬇️

https://t.co/sai5NlDy9H

#UCT #centralnewsza

[eNCA @eNCA]

[COMING UP] SA’s young professionals are entering their financial prime, wielding over a trillion rand in spending power. A new report from the UCT Liberty Institute sheds light on how this educated, ambitious group is shaping the future economy. We speak to Zandile Makhoba for insights. #SouthAfricanMorning #DStv403 #DStv194

[UCT @UCT_news]

A new report by UCT's Liberty Institute of Strategic Marketing has revealed that South African graduates find the transition to adulthood more challenging than ever.

Read more: https://t.co/am884DVLgQ

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

3 hours, 4 speakers and a panel… young professional markets are not just about TikTok and stress management… we looked at what 700 graduates had to say about their #First100Paychecks (amazing insights from Nqobile Bundwini, Siphiwe Dlamini, Martin Neethling & Neo Makhele)

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

@tboseZA chatting to @OgilvySA‘s very talented @Neobll from a live broadcast at our #First100Paychecks research launch fresh out from @UCT_news

[Kaya ON 959 @KayaON959]

South Africa’s graduates are not just shaping the future workforce - they are emerging as one of the nation’s most dynamic and influential consumer segments, according to a groundbreaking new study.

🎙️Neo Makhele, Chief Strategy Officer of Ogilvy South Africa

@tboseZA is broadcasting LIVE at The Venue, Melrose
➡️Thursday 2 October
➡️09h00 - 12h00

Brought to you by UCT Liberty Institute & @LibertyGroupSA

#TheBestInTheCity #First100Paychecks

https://t.co/dghEbSgFcD

[Kaya ON 959 @KayaON959]

"The First 100 Paychecks Report: Unlock the Potential of Graduate Professionals."

The study explores the journey of new graduates beyond university:
📚How they transition into the workforce
📚Establish themselves as professionals
📚Navigate a formative life stage marked by pivotal milestones (financial, personal, and social)

@tboseZA is broadcasting LIVE at The Venue, Melrose
➡️Thursday 2 October
➡️09h00 - 12h00

Brought to you by UCT Liberty Institute & @LibertyGroupSA

#TheBestInTheCity #First100Paychecks

https://t.co/dghEbSgFcD

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

LAUNCHING our latest report in two weeks!!

South Africa's high value young consumers! We explore the passage to new brand relationships as these graduates commence their high-net-worth journey.

The event is mainly for our members, but we have some seats available.

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

So encouraging to see @UCT_news Head of Management Studies @Davidmaralack supporting an amazing initiative between @WesternCapeGov, @SAFA_net (Cape Town), @GoldenArrowBusses and @MTNza... Too many kids not making their games due to lack of transport. This changes everything 👌🏽

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

@JamesLappeman discussing the Working Class with @eNCA. The Majority Report was released in February 2025.

[James Lappeman @JamesLappeman]

My interview with @eNCA about the latest Majority Report from the @UCT_Institute (link in comments)

[Revolution from Bed @PaulEgan154296]

Check out my latest article: Why is Capitec expanding its ATM reach while most other banks are scaling theirs back? https://t.co/e2w5ledP0N via @LinkedIn

[UCT Research @UCT_Research]

According to @UCT_Institute of Strategic Marketing, South Africa's working class is growing, along with their spending power. Despite economic challenges, the 'Majority Report 2025' reveals a 67% increase from 9 million to 15 million people: https://t.co/eTZTvP0BV0.

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

Thank you @Commerce_UCT

[UCT Commerce @Commerce_UCT]

The UCT Liberty Institute of Strategic Marketing's The Majority Report 2025 places SA's working class in the context of its expansion (from 9 million to 15 million - 67%) and great spending power. https://t.co/yPoE3WO1oJ

[Revolution from Bed @PaulEgan154296]

@GodPenuel @sarstax They don't collect race data for some reason. But this is from the UCT Liberty Institute. Let me know if you want more info

[UCT @UCT_news]

UCT’s Liberty Institute’s ‘The Majority Report 2025’ places SA’s working class in the context of its expansion and great spending power. Read more: https://t.co/qqCRqkAaen

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

The Mass Market is a LOT of people, yet there isn't often enough appreciation for the nuances within the market. Just look at the size of the working class!?

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

@ChakaTM championing the mass market through his unique insight!!

[James Lappeman @JamesLappeman]

We just launched the @UCT_Institute Majority Report 2025!! Cant believe it has been 12 years since the first Majority Report. A new generation of marketers taking our work forward!!

[UCT Liberty Institute of Strategic Marketing @UCT_Institute]

@Neobll Always lively and full of insight. Hard to find anyone who champions the consumers voice quite like Neo!! @OgilvyCT @Ogilvy