Gina LaBarbera

UGC creator & entrepreneur💄 Beauty, skincare & fashion
220K+ community | 200+ collabs - L'Oréal & Maybelline
Content going viral 💌[email protected]

[Gina LaBarbera @UGC_GenXGina]

🚀 **Hiring a VA to help scale my UGC business!**

Looking for an absolute hustler who deeply understands the UGC space to handle outbound and inbound deals.

**The Role:**
Outbound Outreach: Find and secure deals across X, Reddit, Substack, and beyond.

Inbound Management: Scrub my inbox daily for hidden gems and potential gigs.

Negotiations: Close deals using our rate card (with up to 20% discount discretion to secure the contract)

Campaign Admin: Manage creator platform applications and timelines.

💰 **Perks:** Competitive base + a **revenue share bonus** on every contract you bring in and collect.

⚠️ **Must-haves:** Proven experience navigating UGC applications and a deep understanding of the creator business model.

Comment **“APPLY”** below and I’ll DM you the application link! 👇

[Gina LaBarbera @UGC_GenXGina]

Creator

Hello Hritik! I'm Gina, Gen X creator here, and before content I spent 25 years owning and running boutique retail, so I look at products the way a buyer does, not the way a script tells me to. Built an audience of 80K+ across TikTok, Instagram, Facebook, and X — mostly people my age who actually buy what they see, not just watch it. Would love to jump on this if you're still looking!

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! I'm Gina, a Gen X UGC creator with 80K+ across TikTok, Instagram, Facebook & X. Former boutique owner with 25 years in beauty and retail, creating authentic, high-converting content for beauty, skincare, hair care, wellness, fashion, home, kitchen, tech/apps, pet, and lifestyle brands. I've worked with brands like L'Oréal, Maybelline, Smashbox, BABOR, d'Alba, The Farmer's Dog, PetPlate, and Blue Buffalo.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! I'm Gina, a Gen X UGC creator with 80K+ across TikTok, Instagram, Facebook & X. Former boutique owner with 25 years in beauty and retail, creating authentic, high-converting content for beauty, skincare, hair care, wellness, fashion, home, kitchen, tech/apps, pet, and lifestyle brands. I've worked with brands like L'Oréal, Maybelline, Smashbox, BABOR, d'Alba, The Farmer's Dog, PetPlate, and Blue Buffalo.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hello Drew! I'm Gina, Gen X creator here, and before content I spent 25 years owning and running boutique retail, so I look at products the way a buyer does, not the way a script tells me to. Built an audience of 80K+ across TikTok, Instagram, Facebook, and X — mostly people my age who actually buy what they see, not just watch it. Would love to jump on this if you're still looking!

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi Mia! A lot of the wellness content out there is aimed at 20-somethings, which is a problem because the people actually buying supplements consistently are usually my age and older. I create content that speaks to that real questions, real skepticism, real routines for an audience of 80K+ across TikTok, Instagram, Facebook, and X. Down to chat whenever you are.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! Kitchen and food is one of my core lanes I spent years in retail watching what actually gets used past the first week versus what ends up in a cabinet, and I bring that same eye to food and kitchen content now. My audience (80K+ across TikTok, Instagram, Facebook, and X) is mostly people my age who cook daily and can tell the difference between a real review and a paid script. Hand me the product I'll tell you if it earns a spot in the kitchen.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi Mia! I'm a Gen X creator (40s) and a former boutique owner, so fit and styling aren't guesswork for me. I spent years watching what actually made someone buy off the rack versus just try it on. 80K+ following me across TikTok, Instagram, Facebook, and X, and honestly a lot of them are women who've stopped trusting the 20-something influencer aesthetic and want to see it on someone their age first. Let's make something worth screenshotting.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! I'm Gina, a Gen X UGC creator with 80K+ across TikTok, Instagram, Facebook & X. Former boutique owner with 25 years in beauty and retail, creating authentic, high-converting content for beauty, skincare, hair care, wellness, fashion, home, kitchen, tech/apps, pet, and lifestyle brands. I've worked with brands like L'Oréal, Maybelline, Smashbox, BABOR, d'Alba, The Farmer's Dog, PetPlate, and Blue Buffalo.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

money

Hey there! I know tech isn't the first thing people expect from a Gen X creator, but that's actually the point I show how a new app or gadget fits into a life that's already busy, not a life built around trying new tech. My audience (80K+ across TikTok, Instagram, Facebook, and X) responds well to that because they're the exact demo most tech marketing ignores. Send it over I'll show you what it can actually do.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! I'm Gina, a Gen X UGC creator with 80K+ across TikTok, Instagram, Facebook & X. Former boutique owner with 25 years in beauty and retail, creating authentic, high-converting content for beauty, skincare, hair care, wellness, fashion, home, kitchen, tech/apps, pet, and lifestyle brands. I've worked with brands like L'Oréal, Maybelline, Smashbox, BABOR, d'Alba, The Farmer's Dog, PetPlate, and Blue Buffalo.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! I'm a Gen X creator (40s) and a former boutique owner, so fit and styling aren't guesswork for me. I spent years watching what actually made someone buy off the rack versus just try it on. 80K+ following me across TikTok, Instagram, Facebook, and X, and honestly a lot of them are women who've stopped trusting the 20-something influencer aesthetic and want to see it on someone their age first. Let's make something worth screenshotting.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi Anya! I'm Gina, a Gen X UGC creator with 80K+ across TikTok, Instagram, Facebook & X. Former boutique owner with 25 years in beauty and retail, creating authentic, high-converting content for beauty, skincare, hair care, wellness, fashion, home, kitchen, tech/apps, pet, and lifestyle brands. I've worked with brands like L'Oréal, Maybelline, Smashbox, BABOR, d'Alba, The Farmer's Dog, PetPlate, and Blue Buffalo.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi Aarav! I'm a Gen X creator (40s) and a former boutique owner, so fit and styling aren't guesswork for me. I spent years watching what actually made someone buy off the rack versus just try it on. 80K+ following me across TikTok, Instagram, Facebook, and X, and honestly a lot of them are women who've stopped trusting the 20-something influencer aesthetic and want to see it on someone their age first. Let's make something worth screenshotting.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hey there! Skincare's actually my home base I've been in and out of the beauty industry for 25 years, first running boutiques and now creating content full-time. I've worked with brands like L'Oréal, Maybelline, Smashbox, Eadem, BABOR, and d'Alba, and I know exactly what makes a 40+ audience trust an ingredient claim versus scroll past it. Say the word and I'll send some ideas over.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hello Elowen! I'm Gina, Gen X creator here, and before content I spent 25 years owning and running boutique retail, so I look at products the way a buyer does, not the way a script tells me to. Built an audience of 80K+ across TikTok, Instagram, Facebook, and X — mostly people my age who actually buy what they see, not just watch it. Would love to jump on this if you're still looking!

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hello there! I'm Gina, Gen X creator here, and before content I spent 25 years owning and running boutique retail, so I look at products the way a buyer does, not the way a script tells me to. Built an audience of 80K+ across TikTok, Instagram, Facebook, and X — mostly people my age who actually buy what they see, not just watch it. Would love to jump on this if you're still looking!

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi there! I'm interested in collaborating. I'm Gina, a Gen X lifestyle UGC creator with an engaged audience of 80K+ across TikTok, Instagram, Facebook, and X.

Before becoming a full-time creator, I owned and operated boutique retail stores for 25 years, giving me a strong understanding of what inspires consumers to purchase. I create authentic, high-quality UGC, including product demos, testimonials, lifestyle videos, unboxings, and Reels that feel natural and relatable.

I'd love to learn more about your upcoming campaigns and see how I can support your brand.

Portfolio: https://t.co/3xmIOfw8y1
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hi Cody! A lot of the wellness content out there is aimed at 20-somethings, which is a problem because the people actually buying supplements consistently are usually my age and older. I create content that speaks to that real questions, real skepticism, real routines for an audience of 80K+ across TikTok, Instagram, Facebook, and X. Down to chat whenever you are.

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hello there! I'm Gina, Gen X creator here, and before content I spent 25 years owning and running boutique retail, so I look at products the way a buyer does, not the way a script tells me to. Built an audience of 80K+ across TikTok, Instagram, Facebook, and X — mostly people my age who actually buy what they see, not just watch it. Would love to jump on this if you're still looking!

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]

[Gina LaBarbera @UGC_GenXGina]

Hello there! I'm Gina, a Gen X UGC creator with an engaged 80K+ audience across TikTok, Instagram, Facebook, and X. Before becoming a full-time creator, I owned and operated boutique retail stores for 25 years, giving me a strong understanding of what truly connects with consumers. I create authentic, conversion-focused content across lifestyle, beauty, wellness, tech, home, fashion, and more. I'd love to learn more about your upcoming campaigns!

Portfolio: https://t.co/3xmIOfwGnz
Email: [email protected]