I accidentally started UGC in 2014 😅 Now leading the UGC Creator ➡️ Creative Strategist pipeline 🗺️ 17.9k+ students taught (even your fave mentors 🥹) ✨
Someone pinch me 🥹 Tell me how I just had my UGC journey and 10-year business story featured in freaking @Entrepreneur?!
This is for sure one of those ‘Mama I made it’ moments that I’ll always cherish. Special thank you to Amanda Breen and @jlthoms
for bringing this piece to life, and for giving the UGC community a spotlight. 💓
I’ve said it before, I’ll say it till I’m blue in the face: this is a win for the UGC community at large. A rising tide lifts ALL boats! 🛶✨📈
@beingbriley Me every morning starting my day 💀 and this doesn’t include my client email inbox… or like an old spam account haha. Like work work emails. It’s safe to say, I’m giving up. 😭
May every UGC Creator and Strategist see the ad they worked on have this thumbstop rate...✨ Claim it and it's yours—JK craft a hook that stops anyone in their damn tracks and it's yours. 😅💕
People love to say they’re accepting of autistic/ADHD people until the traits stop being quirky and start being inconvenient... like going non-verbal, communicating too directly (not rudely, just openly), or getting emotionally overwhelmed in ways that aren’t socially polished.
@contentbykellya and it was a breakout top performer!! moved from testing to scaling campaign within less than 1 week. I smell a milli PLUS spend on this asset! 😅👃📈📈
This. It’s ignorant to focus on what someone PAID (aka invested in) instead of asking what the ROI was.
The right education and/or mentorship can genuinely collapse years of trial and error into months. Speaking from experience, I went through extreme learning curves that took YEARS because NONE of these resources existed dating back to 2014.
Honestly, the best flex is now seeing students do it in a fraction of the time. 🥹
Some people will never realize how exhausting it is to constantly pour from your own experience and knowledge at scale for free. And if anyone feels this, imagine how it felt in 2022 when UGC suddenly went mainstream to the average person.
At that point, I’d already spent years as a Creative Director in DTC + a UGC creator figuring this out in real time BEFORE there were roadmaps, mentors, courses, or even a mature paid media landscape. A lot of those learning curves took YEARS.
People also forget… a majority of the coaches, mentors, and educational resources in UGC today simply did not exist back then. The influx of DMs, emails, texts, and requests for help became genuinely unfathomable almost overnight for me. I don’t think the average creator or coach today can fully comprehend what that period felt like.
That’s a huge reason I’ve had to become intentional about boundaries and checking notifications. My mom always reminds me that even good news is still an emotional toll on the body. Constant access to you, even when it’s positive, can become overwhelming (especially as an AuDHD-er).
And honestly, it’s hard not to feel resentment sometimes when you’ve poured so much into helping people, only to watch some weaponize that knowledge purely for selfish personal gain.
But despite all of that, being able to help people shortcut the process now without completely burning myself out is still a win. You can care deeply about helping people while also protecting your energy, time, and expertise. 🥹
UGC OPPORTUNITY: its niche so please share for reach 😅🏥👩⚕️👨⚕️
We’re looking to cast an expert authority figure for an upcoming health & wellness production shoot—ideally someone with a real background in the medical field (doctor, pharmacist, nurse practitioner, etc.) or a closely related profession.
Please only apply if this genuinely aligns with your career background and expertise.
If this sounds like you (or someone you know), drop your portfolio below! 👇
Also, wait till they hear about COLLEGE. At least in the states—what is the bigger scam??
People are taking on $30k–$100k+ in debt at 18 years old (before their mental lobe has reached full cognitive function), often at 6–9% interest, only to graduate into an ‘entry-level’ market that somehow requires 3 years of experience… and that’s often at an unlivable wage. Not to mention, a huge percentage don’t even end up working in careers that require the degree they went into debt for. College honestly went from being a guaranteed investment to feeling like a financial gamble for a lot of people.
Which is why UGC Pro was created in the first place—to make alternative education as accessible as possible. We’ve had students who are literally going to college for a marketing degree say that they learned more in our intro to creative strategy course then they did in their entire program. 💀
Some people will never realize how exhausting it is to constantly pour from your own experience and knowledge at scale for free. And if anyone feels this, imagine how it felt in 2022 when UGC suddenly went mainstream to the average person.
At that point, I’d already spent years as a Creative Director in DTC + a UGC creator figuring this out in real time BEFORE there were roadmaps, mentors, courses, or even a mature paid media landscape. A lot of those learning curves took YEARS.
People also forget… a majority of the coaches, mentors, and educational resources in UGC today simply did not exist back then. The influx of DMs, emails, texts, and requests for help became genuinely unfathomable almost overnight for me. I don’t think the average creator or coach today can fully comprehend what that period felt like.
That’s a huge reason I’ve had to become intentional about boundaries and checking notifications. My mom always reminds me that even good news is still an emotional toll on the body. Constant access to you, even when it’s positive, can become overwhelming (especially as an AuDHD-er).
And honestly, it’s hard not to feel resentment sometimes when you’ve poured so much into helping people, only to watch some weaponize that knowledge purely for selfish personal gain.
But despite all of that, being able to help people shortcut the process now without completely burning myself out is still a win. You can care deeply about helping people while also protecting your energy, time, and expertise. 🥹