✨ When your website’s vibe matches your mission, magic happens.
Redesigned Reposit’s hero section with a smooth day-to-night animation, showing how their tech keeps your electricity bills at $0 for 7 years.
Need a hero section that converts? Let’s make it happen. Feel free to DM me 📩
Spotify changed its icon and people instantly started hating it. But why?
This isn’t “bad design.”
It’s a marketing move for their 20th anniversary.
And honestly? I think the new icon is cool.
They’ll most likely switch it back after a while anyway.
Spotify changed its icon and people instantly started hating it. But why?
This isn’t “bad design.”
It’s a marketing move for their 20th anniversary.
And honestly? I think the new icon is cool.
They’ll most likely switch it back after a while anyway.
I haven’t done that many interviews in my life, and recently I started looking for a new project/job again.
I remember how stressful interviews used to feel for me. I gave them way too much importance and tried so hard to sound “professional” that I would end up speaking in abstract terms, overusing terminology, and honestly making the conversation feel less natural.
Now my perspective on interviews has changed a lot.
And as strange as it sounds I actually started enjoying the process. Especially technical interviews. There’s something really valuable about them: the conversations, different ways of thinking, questions you might never encounter in your everyday work.
Recently I had my first technical interview in a couple of years, and I didn’t pass it.
Of course, rejection still feels disappointing, I think that’s normal for everyone. But after emotions fade, what stays is clarity. You start seeing things more objectively and understanding where you can grow next.
This interview included product thinking tasks, and after discussing everything with a more experienced colleague, I got an even clearer understanding of the areas I want to improve.
And honestly, that’s what I appreciate most about interviews now: every conversation leaves you with something valuable. Sometimes it’s an offer, sometimes it’s confidence or a clearer direction for growth and all of that matters too.
Everyone knows Duolingo.
You’ve probably seen the app hundreds of times.
But there’s one thing in their onboarding that has a huge impact on conversion.
Most apps ask you to sign up before you even understand the product.
Duolingo did the opposite:
They added a real lesson directly into the onboarding, so before signing up you already spend time in the app, make progress, earn XP and naturally don’t want to lose it afterward.
Instead of asking: "Create account",
they ask: "Save your progress"
Companies like Figma and Notion use the same pattern: gave value first → then sign up.
📌 How you can copy this pattern:
→ Create a small win
→ Build emotional investment
→ THEN ask users to sign up
Save for later.
Shipping more features is often how products quietly die. Most teams think they’re building a better product.
What they’re actually building:
more buttons,
more flows,
more complexity.
A feature ships → everyone celebrates.
An AI feature launches → leadership calls it innovation.
The roadmap fills up → it feels like momentum.
But the user experience gets worse.
Why???
Because almost nobody measures:
what became easier,
what friction disappeared,
what users can now do faster.
If the product still feels heavier after the update,
you didn’t improve it. You just added stuff.
Before building anything, ask one question:
“What becomes meaningfully simpler for the user if this ships?”
That's it. Just try it.
"Identity attachment → Identity expansion.
Stop defining yourself by your tools and start defining yourself by your outcomes. Designer doesn’t mean “person who pushes pixels” — it means person who brings about intentional outcomes.
Engineer isn’t “someone who writes code” — it’s someone who builds systems that solve problems."