PETER 🔧Brand Mechanic

🔧 Fixer for Operators of Startups + Scaleups 🚀 Diagnose. Decode. Accelerate Brand Credibility

[PETER 🔧Brand Mechanic @UKBrandMechanic]

A breakdown of Luxury Branding

[PETER 🔧Brand Mechanic @UKBrandMechanic]

Ai flyers everywhere.

No brand signal just

‘That’s been done with Ai’

[PETER 🔧Brand Mechanic @UKBrandMechanic]

How Branding increases profit. #brandauthority #brand #brandpresence #br... https://t.co/tQweFmuGtN via @YouTube

[PETER 🔧Brand Mechanic @UKBrandMechanic]

Your brain decodes brand signals at speed.
You choose before you think.

That is the power of signal.

The question is - is your marketing, your content, and your AI being guided by yours?

[PETER 🔧Brand Mechanic @UKBrandMechanic]

Steve McQueen and &Sons Trading - first go on Ai video production

[PETER 🔧Brand Mechanic @UKBrandMechanic]

Competence slaughters compliance every single time when it comes to optimal outcomes.

Good people deserve that.

You do you 👊🏻

[PETER 🔧Brand Mechanic @UKBrandMechanic]

These posts always show up at the right time - resetting and going again and again is part of it.

Romance is poison as the grind is the grind.

You’re sold it’s easy - yet anyone I’ve branded who went on to smash it grinded it out.

[Alex Hormozi @AlexHormozi]

I had a young man stop me in the street when I was walking who said he followed my advice made $80,000 in sales but stopped because it wasn’t his passion.

He asked me “what should I do with my life?”

I didn’t have time to answer him then so I’ll say this:

Most people think following your passion means doing something you love, but that’s not true. It means loving the outcome enough that you were willing to endure suffering in order to achieve it.

And it’s usually because people don’t understand what the word passion means. Passion comes from the Latin root of passio, which means suffering and endurance. Ex: the Passion of Christ (his crucifixion story).

So of course the young man who stopped me didn’t love taking sales calls all day. Almost no one does. But no matter what your “passion “is you’re going to have to do way more stuff that you hate in order to pursue it. So thinking about the percentage of your day you dedicate to doing things you love is a very poor measure of whether or not you are pursuing your passion.

And I think simply clarifying that for people who are on their search for what they want to do with their life might make all the difference between picking a goal worth suffering for vs jumping from fleeting interest to fleeting interest until the work becomes hard and never really making progress.

If you aren’t willing to suffer for it, your love is weak.

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@AlexHormozi These posts always show up at the right time - resetting and going again and again is part of it.

Romance is poison as the grind is the grind.

You’re sold it’s easy - yet anyone I’ve branded who went on to smash it grinded it out.

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@shubhvanii @Dearme2_ This is powerful and speaks to me - written from the trenches

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@AlexHormozi She certainly did man - props to both of you

[PETER 🔧Brand Mechanic @UKBrandMechanic]

The tapestry of you - branding is about depth.

[PETER 🔧Brand Mechanic @UKBrandMechanic]

Every brand worth its salt has an emotional true line that bonds itself to peoples internal meaning compass.

This is engineered - know this and prosper.

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@creation247 No wonder previous generations were more centred.

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@Codie_Sanchez Didn’t realise how draining some people can be until I started in business

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@joserosado Prompt

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@reboot_40 @AlexHormozi Spot on

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@IAmAaronWill I build brands for global dominance - also work with Royalty

https://t.co/WcT48Azyld

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@1MickyHazard 🙏🏻

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@1MickyHazard great to speak to you just now Micky - appreciate you taking to the time for a quick bunny on Spurs 🙏🏻 God bless

[PETER 🔧Brand Mechanic @UKBrandMechanic]

This is beautiful and a tonic to the ungrateful mind - mine included at times 🙏🏻

[PETER 🔧Brand Mechanic @UKBrandMechanic]

@Wordofwise_ All we could be -