Undercurrent UK

We specialise in experiential and viral marketing that brings brands and visions to life!

[Undercurrent UK @UNDERCURRENTuk]

What an incredible time we're having popping up across the country with @HPUK x @AMD_UK to showcase their back to school & gaming range, with different experiential zones representing an element of the product range!

#HPxAMDGaming #OMEN #Victus #experientialmarketing

[Undercurrent UK @UNDERCURRENTuk]

'Inside the Wardrobe' looks amazing - an experiential activation with over 20 experiences, covering a range of topics - the power of patterns, the origins of textiles and how we can make fashion more sustainable.

https://t.co/08dFtY05fQ

#experiential #fashion #events #marketing

[Undercurrent UK @UNDERCURRENTuk]

Brands in the US are increasingly embracing experiential experiences in retail... and of course, are going BIG. Some great examples from @bizbash

https://t.co/pacJcPCbtw

#experiential #events #retail #experientialretail

[Undercurrent UK @UNDERCURRENTuk]

With the summer sunshine finally here and the clamour for outside destinations high, we take a look at some of our favourite branded rooftop activations.

https://t.co/U5GwDJHb0f

#experiential #outdoorevents #events #marketing #summerevents

[Undercurrent UK @UNDERCURRENTuk]

Give shoppers "reasons to keep coming back by curating relevant pop-ups and events that drive customers in-store.” Our Client Services Director, Hilary Bradley, on how retail rebounds with experiential for Retail Gazette

https://t.co/zHWVY2MgCj

#retail #experiential #marketing

[Undercurrent UK @UNDERCURRENTuk]

A scenic bike ride around Paris in...China. Inside L’Oréal's new experiential led store in Shanghai:

https://t.co/uRIoESG9EQ

#experiential #retail #retailtrends #technology

[Undercurrent UK @UNDERCURRENTuk]

Our TOP 5 areas - from holiday towns to parks - for activations this summer!

https://t.co/d43R3tjB0J

#events #experiential #outdoorevents #marketing #marketingtrends2021

[Undercurrent UK @UNDERCURRENTuk]

As test events accelerate, we look at the safety measures brands should adopt to alleviate activation nervousness around Covid.

https://t.co/lrrvTelnr9

#experiential #marketing #covidsafety #events #marketingtrends2021

[Undercurrent UK @UNDERCURRENTuk]

'Situ Live', Westfield's experiential led retail store with six themed areas, to open in summer. Interesting concept that re-enforces experiential's growing importance in retail locations.

https://t.co/32bHNff76M

#retail #experiential #design #innovation

[Undercurrent UK @UNDERCURRENTuk]

As more people seek out safe and responsible ways to shop, we take a closer look at how branded AR filters can have a huge impact on the future of retail in the post pandemic world.

https://t.co/sEgaMCX1c9

#marketing #experiential #technology #retail #augmentedreality

[Undercurrent UK @UNDERCURRENTuk]

‘No touch’ retail experiences are on the rise, Segun Malomo our Head of Tech and Innovation discusses this exciting new technology with CXM Magazine #experientialretail #retaildesign https://t.co/YXqEiju5cL

[Undercurrent UK @UNDERCURRENTuk]

Summer is here! As brands ramp up their outdoor experiential activations we take a look at our Top 5 outdoor campaigns from the past few years #experiential https://t.co/apdSDdCtgS

[Undercurrent UK @UNDERCURRENTuk]

When touching is a no-go how can retailers replicate that experiential environment that keeps customers coming back to the high street? See the rise of ‘No touch retail.’ https://t.co/R1EwIH2pYd #experientialmarketing

[Undercurrent UK @UNDERCURRENTuk]

Virtual events were the first major ‘pivot’ we saw from the events and entertainment industry. As the novelty value wears off and more events flood the market how can you make yours stand out? https://t.co/1i7lYZGjr2 #experientialmarketing #virtualevents

[Undercurrent UK @UNDERCURRENTuk]

Festival season won't be the same this year, but the music industry has found new ways to connect artists and fans. We give you a rundown of our favourite experiences so far https://t.co/mRFWdLm2vc #music #onlinefestivals #experientialmarketing #glastoathome

[Undercurrent UK @UNDERCURRENTuk]

This week we look at Australia and New Zealand. For brands and marketers eager to understand consumer behaviour post-lockdown, these countries make an interesting case study. #experientialmarketing #eventprofs #advertising https://t.co/YyzRfWcFvt

[Undercurrent UK @UNDERCURRENTuk]

What is a hybrid event and why are they rising in popularity? Hybrid Events allow you to increase your audience reach without losing the magic of a live event. https://t.co/UEK1MwJtWw

[Undercurrent UK @UNDERCURRENTuk]

Today we launch ‘Current Connected’ our new digital division, using experiential techniques to create meaningful connections with customers in the digital space. Check out our website for more details #eventprofs #eventmarketing #digitalexperiences

[Undercurrent UK @UNDERCURRENTuk]

Our new website is now live! Link in bio #experiential #experientialmarketing #marketing #design #events #eventprofs

[Campaign Experience Awards @CxExperience]

Shortlisted for Experiences for Good: @We_Are_Haygarth, @UNDERCURRENTuk, @VCCP, @CNNCourageous, @UMWorldwide, @UNIT9, @beardedkittens #CampaignExperience