Marketing Analytics

Birmingham Business School, Marketing Analytics Module

[Marketing Analytics @UOBMA]

Good stuff, thank you! https://t.co/Ixzjj9fuxW

[Tram Phan @phannhattram]

@UOBMA New research from McKinsey suggests that Marketers can quantify the effects of MA activity on profits and ROI https://t.co/caIKatnz92

[Marketing Analytics @UOBMA]

Marketing Analytics spend to increase by about 73%! http://t.co/HfSMZPcCmq

[Marketing Analytics @UOBMA]

Programmatic Marketing to increase http://t.co/eLMs6ZvSLO

[Marketing Analytics @UOBMA]

Just ironing out the last few creases to this semester's lab session timetable... watch this space (and Canvas!)

[Isabelle Szmigin @IsabelleSzmigin]

David Lewis talks of brand archaelology for Tesco. Looking to the past just tells you about the past. Its different now

[Marketing Analytics @UOBMA]

Apple to track shoppers in Fruity Stores http://t.co/arhMvbFYML

[Marketing Analytics @UOBMA]

How are the videos coming along?

[julianbarnes @julsbarnes]

@uobma sources for data viz inspiration: '7 Data Viz Sites to Inspire Your Creative Eye' #dataisbeautiful

http://t.co/DNdNs46I3j

[Bham Business School @UoB_Business]

See Prof @IsabelleSzmigin talk to Jeremy Paxman on @BBCNewsnight about Christmas ads http://t.co/wgePhtiJA3 (starts 36:33) #xmas #marketing

[julianbarnes @julsbarnes]

@uobma had many meetings arguing why we can't run a test as it'll never get to statis. signif. I hope the class took in the last lecture:)

[julianbarnes @julsbarnes]

@uobma sometimes the data we collect changes especially in area of online advertising http://t.co/Uogn0fP1mB

[Marketing Analytics @UOBMA]

@julsdigital I was wondering what the impact of that would be. Good read, I wonder what's coming in the next 5 years.

[Marketing Analytics @UOBMA]

Just so you all know, I am not on strike tomorrow. The fun will commence. Thanks @julsdigital for the reminder.

[Marketing Analytics @UOBMA]

@julsdigital I would personally say yes, because empiricism is about collect of data through "sensing" - more on this Thurs...

[julianbarnes @julsbarnes]

@uobma number of pirates has increased over past 20yrs at same rate as global warming #correlationnotcausation :)

[julianbarnes @julsbarnes]

@UOBMA Whats the value of data? Here's one (US) study which looks at value of a data driven marketing economy: http://t.co/SED3vAd99q

[Marketing Analytics @UOBMA]

@julsdigital The question of value is a good one, something we go into a little bit later in terms of measurement of arbitrary concepts

[julianbarnes @julsbarnes]

@UOBMA nice data visualisation http://t.co/oj4qeDcKmi does it just look nice or would it drive change?...I'm in the former camp

[Marketing Analytics @UOBMA]

Talking of the BMW vs. AUDI Billboard wars in competitor analysis…http://t.co/XNNmUnpJlg

[Marketing Analytics @UOBMA]

@julsdigital Good find, thanks. similar thing done a few years back using Bluetooth sensors around Bath City Centre