Sam Adams

Chief Strategy Officer / USC

[Sam Adams @USC_SamAdams]

Excited to share I’m moving into a new role with USC Athletics as Chief Strategy Officer! From student-athlete to this… it feels surreal. Thank you @ADJenniferCohen and @jayhilbrands6 for your leadership and belief in me.

Honestly, I’m most excited that Jen thinks I’m funny😂✌🏼

[Sam Adams @USC_SamAdams]

Best AD in the business! No one works harder or cares more than @ADJenniferCohen✌🏼💪🏼

[USC Trojans @USC_Athletics]

Best of the Best.

Congratulations to @ADJenniferCohen on being named the 2024-25 Sandy Barbour Nike D-I FBS Athletic Director of the Year by @_WomenLeaders!

[Jennifer Cohen @ADJenniferCohen]

We are absolutely thrilled about this transformational partnership with @Learfield! This will be a game-changer for our student-athletes, fans, and the entire Trojan Family as we come together to Win the Era!✌️

[Cody Worsham @CodyWorsham]

Yesterday, we launched the Time to Win campaign with @houseof_victory.

The result: massive reach/engagement + the most successful day of public fundraising in HoV history.

The synergy & energy are real.

Team is working hard to Win the Era at 𝗧𝗛𝗘 𝗣𝙇𝘼𝗖𝗘 𝗧𝗢 𝗕𝗘.

[Sam Adams @USC_SamAdams]

Winning off the court, too✌🏼

[Sam Adams @USC_SamAdams]

🥹✌🏼🏆

[USC Women's Soccer @USC_WSoccer]

THE TROJANS ARE YOUR 2024 BIG TEN CONFERENCE CHAMPIONS!!! ✌️

[Sam Adams @USC_SamAdams]

Bring your Minnesotan dad to work day! SKOL FOOTBALL! 🏈❤️

[Sam Adams @USC_SamAdams]

Team. That’s the tweet.

[Matt Barkley @MattBarkley]

👀 @uscfb making a statement with their first ever football-only state of the art training facility coming in 2026

[Sam Adams @USC_SamAdams]

I’ve seen bigger houses 😏✌🏼

(Credit to Michigain tho for being awesome hosts)

[Sam Adams @USC_SamAdams]

This is also fun and new!

[Sam Adams @USC_SamAdams]

This is fun and new!!!

[Cody Worsham @CodyWorsham]

Behind the scenes content, sponsored by collective, produced by creatives, promoted by players, made for fans.

HoV + USC = 𝗧𝗛𝗘 𝗣𝙇𝘼𝗖𝗘 𝗧𝗢 𝗕𝗘. ✌️

@houseof_victory

[Sam Adams @USC_SamAdams]

SQUAD 🥹✌🏼

[Jennifer Cohen @ADJenniferCohen]

Our guys won the fistfight and it’s great to battle with this team every single day! ✌️

[Sam Adams @USC_SamAdams]

Winter is coming… and by winter I mean football season 😏✌🏼

[Sam Adams @USC_SamAdams]

Stank in the wild spreading Trojan cheer 😂✌🏼

[Jennifer Cohen @ADJenniferCohen]

What a year with this awesome Trojan and future AD! BIG things ahead in 2024 and beyond✌️

[Sam Adams @USC_SamAdams]

Final Friday before it all begins… 🌊✌🏼

[USC Trojans @USC_Athletics]

“Today is a monumental day in the storied history of USC Athletics, as we officially become members of the Big Ten Conference.”

@ADJenniferCohen on the State of Troy as USC moves into the @bigten ⤵️

[Jennifer Cohen @ADJenniferCohen]

What a year it’s been! Beyond grateful for our student-athletes, coaches, staff, and all of the Trojan Family who supports us. Lots of work and exciting times ahead! ❤️💛