VÍAS

Design solutions and transcreation strategies at the intersection of creativity + culture

[VÍAS @USVias]

What's Nu?
We recently helped with the launch of the Bowling Green, Ohio start up NuProduce. We provided logo development, brand identity standards and an introductory video below.
NuProduce Solutions is a provider of specialty produce solutions.
#design #branding #logo

[VÍAS @USVias]

Do you know the rules of recycling in Michigan?

We were honored to have worked recently with Güd Marketing in the development of a Spanish language campaign for the Recycling Racoons.

[VÍAS @USVias]

New times.
New beginnings.
New logo.
#postpandemic #hopeful #mulicultural #marketing #strategists

[VÍAS @USVias]

Is your multicultural marketing in parity with your general market?
Here are 7 tips to help.

https://t.co/1RpXY8FOWO

[VÍAS @USVias]

Is your multicultural marketing plan nuanced enough to include consumer subcultures?
https://t.co/YotSh7mk16

[VÍAS @USVias]

Culturally Accessible Design. What it is and how it can help your brand. https://t.co/tlkHtzwkiq

[VÍAS @USVias]

What Is Culturally Accessible Design? Our Director of Brand Strategies, @mikulichj, breaks it down. https://t.co/tlkHtzwkiq

[VÍAS @USVias]

Vías https://t.co/KfpM9f68Qw

[GonzaloDeJ @RamirezFinCon]

Join us!
@mikulichj @Kait_Califf @estradaworks @USVias https://t.co/gp3V3JeX27

[VÍAS @USVias]

Why #CultureFirst creative matters

Mostly-white "See Detroit Like We Do" ad draws backlash and apologies https://t.co/ZuPJ33DWbJ

[VÍAS @USVias]

Marketers: do your strategies assume awkward positions? Don't let this happen to you. https://t.co/6jpToj5HKt #cultureiskey

[VÍAS @USVias]

#Marketers, don’t get busted for an #awkward campaign. Be a #Latino Market #mythbuster! #LatinoMarketing #blog https://t.co/0rRpXZR4m6

[VÍAS @USVias]

All Latinos speak Spanish. Latinos are Mexican...What #myths have you heard about the #Latino Community? How do they affect #marketers?

[National Park Foundation @NationalParkFdn]

Pools are nice, but these natural swimming holes are better. >> https://t.co/rOw4EOb0fY #FindYourPark #EncuentraTuParque

[VÍAS @USVias]

Check this out w/ our friends @CarbonStories plus:
@SideCar_Studios @TaprootPictures.
@TheVoyageTeam
https://t.co/7WvJZmof7f

[VÍAS @USVias]

@adriansotelop Thanks @adriansotelop 😁

[Lansing Chamber @LansingChamber]

@USVias Thank you to the @USVias team for the insightful presentation! We're glad you enjoyed your time in #LoveLansing!

[VÍAS @USVias]

Our team presented to a great group of @LansingChamber members today,
We hope you enjoyed our take on #Latino and #Multicultural marketing👍🏽 https://t.co/jECpoFqvF1

[GonzaloDeJ @RamirezFinCon]

Had a great time with the @USVias team in Lansing today, Proud of my crew 💣
Thanks @LansingChamber for inviting us to your home!

[VÍAS @USVias]

Join us along with the @glhcclansing 6/29
#Latino and #multicultural #marketing
How-to, how-not-to, how-we-do, and how-you-can-too! https://t.co/Klwde19Iqi

[VÍAS @USVias]

Mark your calendar! We are presenting at the @LansingChamber next week in downtown Lansing, MI https://t.co/gqBTlwJwHA

[VÍAS @USVias]

Imitation is the highest form of flattery.
Fox flatters YouTube offers 6-Sec ads https://t.co/VrABxQJzZq
#flattery #advertising #digital