Official X handle of the Utah Valley University Department of Communication. Spreading good vibes and keeping our students & alumni in the loop and connected.
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When rebrands go bad
Let's dive into the @CrackerBarrel logo controversy and decision to reverse step on a rebrand. Why was there so much backlash to the new logo?
Experts weigh in on history’s rebranding blunders and explain why sticking to brand identity is so crucial, especially when it's about balancing modern changes with what customers cherish.
Find out why the logo change turned into such a hot topic.
Watch out for this nuance in college degrees:
Use an apostrophe in bachelor’s degree, a master’s, etc., but there is no possessive in Bachelor of Arts or Master of Science.
Also, it's an associate degree. It's not possessive so it doesn't take an apostrophe.
AP style doesn't put quotation marks around names of video, online or analog versions of games, such as Minecraft or Pokemon Go.
We do use quotes around the names of most books, movies, plays, poems, albums, songs, operas, radio and television programs, lectures, speeches, and works of art.
https://t.co/ZLetohdhPR
Are you hosting a Valentine's Ball or Valentines Ball?
According to AP Stylebook Online's Ask the Editor, it depends on whether you want to name it in honor of Valentine's Day or if you want to name it in honor of valentines generally.