@jettpatton asked what makes a product great... you can see some points on the photo, but "Nobody said I love this product because it was finished on time.”
#uxp21
"You are kind of getting a surface photograph of them. You’re not getting into their head. We need to understand their inner thinking, their guiding principles and emotional reactions." – @indiyoung#uxp21
“We invest heavily in the beginning into research before we start developing. We hit a project with a really high level of confidence before we even start writing one line of code.” – Daniel Burka
#uxp21
“The nice thing about being a UX storykeeper we can bring in a lot of visuals. (…) That can be sometimes be part of a north star strategy. Having that strategy, something documented, something shared, a vision - this can be a light in the dark.” – @KatieSwindlerUX#uxp21
"In Ethnography we don’t come up with hypothesis. We start with an open mind. We define theories." (...) "If we do product work, we have a goal. We don’t have a hypothesis, but we have question that we’re wondering about." – @rinajensen#uxp21
"What are their biggest concerns? We love to fancy ourselves as great storytellers. We should think about what makes a compelling story? What are the objections people will have and what is your plotline?" – Megan Murphy about communicating a vision
#uxp21
“The loudest and clearest voice is our customer. I think the customers voice is the most important as it shows the point of intersection between the products and the needs of our customers.” – Megan Murphy
#uxp21
Are you sometimes looking for excuses to not do user research? Do you know the excuse "Not right now?" Cosima Lefranc suggests to see it in a different way "“I can do it at each stage of the product development cycle” #uxp21
“Creativity can be created and inspired by constraints. Any constraint can achieve a new way of thinking, that can bring out new ideas, that are not obvious if we are just in the purely rational world.” – @daggfukt#uxp21