UX Truth

The black and white truth based on real experience.

[UX Truth @UXtruth]

If your #UX wireframes and flows are prettier than the final experience, you might have a problem. #priorities

[UX Truth @UXtruth]

Multiple #UX interactions support a single #CX. A holistic #CX impacts brand perception. Brand perception impacts sales. #connectthedots

[UX Truth @UXtruth]

The crazier the client, the sooner the deadline. #ux #uxtruth

[UX Truth @UXtruth]

If you refer to "lowest common denominator" when describing an experience you've designed, you do not know your end user. #ux #uxtruth

[UX Truth @UXtruth]

An idea is only as good as the person who executes it, not the person who sells it. #UX #uxtruth

[UX Truth @UXtruth]

The problem with playing devils advocate is that you're leaving the role you should occupy open for someone else. #ux #uxtruth

[UX Truth @UXtruth]

A Customer Support experience must be 3x better than Marketing effort, else it will cost Marketing 3x to reacquire customer. #UX #uxtruth

[UX Truth @UXtruth]

There is a fine line between a simple interface and a bad decision. #UX #uxtruth

[UX Truth @UXtruth]

An Executive who demands a focus group is actually organizing a casting call for future scapegoats. #ux #uxtruth

[UX Truth @UXtruth]

Sometimes it takes a public failure for a client to learn a privately shared lesson. #UX #uxtruth