Ubong S. Akpan | Meta Ads Strategist

Course creator and a coach running Meta Ads and still not making sales?

I talk about why that happens and what actually works.

👇 Free PDF. Link in bio.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Most coaches and course creators running Meta Ads are making the same 5 Fatal mistakes.
And the worst part? None of them are obvious.

Below are the 5 Fatal Mistakes 👇

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@IniskiDesigns @egbokavictory_ @ugwu_kj Don't close it yet.
2 days is too early. Meta is still learning.
One sale means the ad works. No more sales after that points to a landing page problem, not the ad.
Wait till day 5 before touching anything.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@TheJeremyHaynes This is the part most coaches skip completely.

They set a budget based on what they can afford, not what the math says they need to hit their target.
Then they wonder why the ads are not profitable.
Math first always.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

The first 3 to 5 days are the learning phase. If you pause during that window you reset everything and waste the money you already spent.

Patience is part of the strategy. Let the algorithm do its job before you make any decisions.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Something I keep seeing with Nigerian coaches running Meta Ads.

They pause the ad after 2 or 3 days because they are not seeing sales yet.

That is exactly the wrong move.
Meta's algorithm needs time to learn who to show your ad to.

[Victorydm | Ads Expert @victorydchair]

There are three major aspects to making it big with Social media Ads

Once you understand all three you can scale to 8 figures Monthly

1. Creative Strategy

2. Media Buying

3. Offer/Copywriting

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@victorydchair All three matter but for Nigerian coaches, number 3 is where most people are bleeding.

The offer is not clear enough for cold traffic to say yes to. No amount of media buying or creative strategy fixes a weak offer.
Get the offer right first. Everything else becomes easier.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@toyinomotoso This is very real. And the Nigerian market is not left out.

What cuts through the clutter is not a bigger budget or fancier design.

It is specificity. The more your ad speaks to one exact person with one exact problem, the harder it is to scroll past.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Cold traffic does not have that context.
So before you blame your ads, ask yourself this. Can a complete stranger read your offer and immediately understand what they are getting, who it is for, and why they should buy today?
If the answer is no, no amount of ad budget will fix.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Most Nigerian coaches do not have an ads problem.

They have an offer problem.
Their offer is not clear enough for a stranger to say yes to. Their existing audience buys because they already know and trust them.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

If your landing page is slow, confusing, or asking for too much information, people will leave.

If your follow up is weak, people will forget you.

If your offer is not clear to a stranger, people will not take it seriously.

Fix the full system, not just the ad.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Your Meta Ad can be perfect and still not sell.

Here is why.

The ad is just the first step. It gets people to click. What happens after the click is what determines whether they buy or not.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@toyinomotoso 100% agree. But most Nigerian course creators don't know what makes an ad "damn good."

They think it's the design or the budget.

It's actually the copy. Speak to the right pain, the right person, and the right moment. Everything else is secondary.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@toyinomotoso This happens a lot with Nigerian coaches and course creators running Meta Ads too.

Instead of fixing what is not working, they increase the budget thinking more spend equals more sales.

The problem was never the money. It was the system.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Running proper Meta Ads means you decide who sees it, what action they take, and how much you pay for each result.

If you have been boosting posts and wondering why sales are not coming, now you know.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Boosting posts is not running ads.
I need you to understand this.

When you boost a post, you are paying Meta to show your content to more people. That is it. No targeting. No strategy. No control.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

The real question is not how many people saw your ad. It is how many of them bought.

Cheap impressions mean nothing if nobody is converting.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Nobody talks about this but CPM in Nigeria is cheap for a reason.

Meta charges you less to show your ad here because the platform knows Nigerian audiences are harder to convert.

So when you see a low CPM and think your ad is performing well, check again.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

@TheJeremyHaynes This is very true and it applies to Nigerian coaches too.
Most of them have consumed enough marketing content to recognise a pitch from a mile away.
Leading with genuine value or education first is what actually works. By the time you make an offer, the trust is already built.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

If you are a coach or course creator running Meta Ads and not making sales, this was written for you.

Get it free here: https://t.co/IvCTxOVY95

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Most coaches and course creators running Meta Ads are making the same 5 Fatal mistakes.
And the worst part? None of them are obvious.

Below are the 5 Fatal Mistakes 👇

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Mistake 5: You are optimising the wrong thing

Coaches obsess over CPM and CTR. The only number that matters is cost per sale. Everything else is noise.

I wrote a free PDF breaking down all 5 mistakes and exactly how to fix them.

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

If you are a coach or course creator running Meta Ads and not making sales, this was written for you.
Get it free here: https://t.co/IvCTxOVY95

[Ubong S. Akpan | Meta Ads Strategist @UbongAkpan01]

Mistake 4: Your follow up is too polite

"Hi, just checking in" is not follow up. Most sales happen on message 3, 4, or 5. Most coaches stop at 1.