Ummercial

We are a digital media software company helping small businesses grow by producing great videos and gifs using behavioral science to create new customers.

[Ummercial @Ummercial]

If you're running behind, communicate early. Explain the delay, provide an updated time, and offer options if needed.

Keeping clients informed shows respect for their time and builds trust, even when things don't go as planned.

#salonowner

[Ummercial @Ummercial]

If every decision depends on you, your team has little opportunity to grow.

Delegate meaningful responsibilities like managing inventory, mentoring new team members, or leading projects. Trust builds confidence, and confidence develops future leaders.

#salonteam #leadership

[Ummercial @Ummercial]

Your calendar is more than a place to book appointments.

Schedule recurring tasks like inventory checks, marketing, team meetings, KPI reviews, and client follow ups. What gets scheduled is more likely to get done.

Consistency starts with a plan.

#salonowner

[Ummercial @Ummercial]

Review slow moving products regularly. Adjust purchasing based on demand, not guesswork.

The goal is not to have full shelves.

The goal is to have products that move.

#salonowner #salonmetrics

[Ummercial @Ummercial]

Answer: Unless you introduce additional services, explain their benefits, or make personalized recommendations, they may never realize how else you can help them.

Every appointment is an opportunity to educate, not just serve.

#salonowner

[Ummercial @Ummercial]

Make referrals part of your client experience.

Deliver memorable service.

Give clients a reason to talk about you.

Ask happy clients to share their experience with friends and family.

The best promoters are often the clients you already have.

#salonowner

[Ummercial @Ummercial]

Where do I park?

Who do I check in with?

Small uncertainties can create unnecessary stress.

Send clear directions. Explain the process. Let clients know what to expect before they arrive.

The easier you make the experience, the more comfortable clients will feel.

#salonowner

[Ummercial @Ummercial]

Most team members can follow instructions.

Do not just explain what needs to be done.

Explain how it affects the client experience, the team, and the success of the business.

Help your team understand why their work matters.

#salonowner

[Ummercial @Ummercial]

Client visit history.

Service preferences.

Retail purchases.

Rebooking patterns.

Use your salon software to identify trends.

Technology is not just for booking appointments.

It is a tool for making smarter business decisions.

#salonowner

[Ummercial @Ummercial]

When you know a client's lifetime value, marketing decisions become clearer, retention becomes more important, and pricing conversations become easier.

Stop looking at the value of one appointment.

Start looking at the value of the relationship.

#salonowner

[Ummercial @Ummercial]

Wishing You A Wonderful Father's Day!

From The Team At Ummercial

#happyfathersday

[Ummercial @Ummercial]

Answer: Because the business may be relying on people instead of systems.

When processes are not documented and responsibilities are unclear, team members naturally look to the owner for answers.

Give your team the tools to make decisions within their role.

#salonowner

[Ummercial @Ummercial]

Before investing more money into finding strangers, reconnect with people who already know, like, and trust your business.

Share updates. Offer value. Remind them why they loved coming to you in the first place.

Your database may be your biggest growth opportunity.

#salonowner

[Ummercial @Ummercial]

Clients understand that schedules exist.

Do not let them feel rushed.

Rushing conversations. Rushing consultations. Rushing the finish.

Manage schedules carefully and create enough space for meaningful interaction.

A calm experience creates stronger connections.

#salonowner

[Ummercial @Ummercial]

When team members cannot see their growth, motivation and engagement often decline.

Track and celebrate improvements. Higher retail sales. Better rebooking rates. Stronger client retention. Improved service standards.

People repeat what gets recognized.

#salonteam

[Ummercial @Ummercial]

The problem is figuring out what to say.

Use AI tools like ChatGPT to brainstorm content topics and captions faster.

The goal is not to replace your voice.

The goal is to spend less time creating and more time connecting with clients.

#salonowner #ai

[Ummercial @Ummercial]

A beautiful salon, expensive equipment, and inventory on the shelves do not guarantee success.

Track Return On Assets (ROA).

Formula:
Net Income ÷ Total Assets

Example:

Net Income = $50,000
Total Assets = $500,000

$50,000 ÷ $500,000 = 10% ROA

#salonowner #salonmetrics

[Ummercial @Ummercial]

Because satisfaction and loyalty are not the same thing.

Loyalty is built through trust, connection, and results over time.

Focus on creating an experience that clients would miss if it were gone.

The goal is preference.

#salonowner #salonlife

[Ummercial @Ummercial]

Products used.
Services offered.

While those things matter, clients are usually asking a different question:

"How will this help me?"

Focus on the problems you solve and the outcomes clients want.

People pay attention when they see themselves in the message.

#salonowner

[Ummercial @Ummercial]

One great experience matters.

Consistent experiences matter more.

The welcome.

The service.

The experience.

When clients receive the same level of care every visit, confidence grows and uncertainty disappears.

Consistency creates trust.

#salonowner