🧵 Good ol' thread update!
1/12
So our web3coffee drop☕️🐧 didn't get the traction we hoped for 😔
International shipping was the biggest killer. We're based in Thailand, and costs are brutal now. So our 2nd Overpass deal will be on hold for now!
More details below 👇
Interesting take from Leon!
We initially launched our Web3 coffee brand with a strong focus on crypto audiences. However, due to shipping costs, logistics, and limited traction in Web3, we’re now shifting our coffee consumer product toward Web2 audiences, starting with Thailand, where our business already has strong traction.
We’re starting to workon a campaign with IG & YT influencers to sell directly to local audiences and introduce normies to our beloved NFTs through the product itself, with no mention of Web3 or crypto.
That said, we’ll still be using @AbstractEllies NFTs and other collections on the packaging, and of course, Ellies holders will continue to receive rewards based on sales generated on MintMeACoffee online shop.
It’s a slow grind, but our Web2 business has been operating for 5 years, with clients such as The Ritz-Carlton, Amanpuri, TikTok, and thousands of customers.
More details to come in the next few weeks.
Full Podcast with Peter Lobanov (@chefgoyardi), Cofounder & CCO of @pudgypenguins@IglooInc.
We chat about his story from quitting high school at 15, his entrepreneur journey, and building Pudgy Penguins.
Timestamps:
00:57 Peter's work at Pudgy Penguins
04:49 Instagram Reels
06:10 Giphys
09:22 Psychology behind Pudgy Penguins
19:03 Vegas Sphere
27:10 Sleeping in a U-haul
32:12 Dropping out of school
34:03 Starting a company at 17
37:56 "I didn't have a childhood"
41:20 Pain = Success?
44:50 Peter's motivation
47:39 End goal for Pudgy Penguins
50:10 Advice for anyone feeling lost
53:49 Finding your passion
🐘 Elephant Update!
2 years ago we rescued Mongkoln 🐘 and he has grown so much!
His new nickname is Peanut at @FollowingGiants. Like most bull elephants at 8 years old, he’s developing a full personality: high energy, assertive, and strong-willed, but also capable of forming deep bonds with his dedicated mahout.
His journey perfectly shows why professional expertise, constant vigilance, and tailored safety protocols are so important in elephant conservation. From giving him true freedom to roam and interact with others, to safely managing his unique challenges while protecting the herd, team, and guests — Following Giants takes on the tough rescues others might not.
Big shoutout to the Following Giants team, who take on the tough task of caring for Mongkoln every single day
PS: I still can’t get used to calling him Peanut!
Full disclosure: I am not a Pudgy or Lil Pudgy holder.
As a matter of fact, I sold all my NFTs and crypto months ago. I went all in on my coffee brand and, as I’ve been saying, I’m fully focused on Web2 for now.... putting all my resources into the ☕️ business. The only NFTs I still hold are @AbstractEllies ofcourse, but unfortunately I can’t dedicate any time as the only traction we had is web2.
That said, about a month ago, a Lil Pudgy holder invested in the actual company - @CoffeeCultureTh and is now a partner🤝☕️
But we keep building, This specific coffee line will be exclusive on TikTok 🇹🇭, where we’ve been accepted into their incubation program. I believe we’ll do extremely well, imo, this product perfectly matches the TikTok vibe in the CGP sector.
Please listen... you all have so much time to:
1. Chase your dream
2. Fix the relationship you broke
3. Find your passions
4. Make up for "lost" time
5. Say you're sorry and be the bigger person
6. Find true peace of mind
7. Quit the shit job
8. Quit that bad relationship
9. Re-start a project
10. Finally be accountable for the things that haven't happened yet and stop blaming everyone but yourself
Crypto isn’t broken. Society is.
The scenes in Paris after the Champions League win were shameful 🇫🇷⛔️
Burning streets and destroying your own city after a victory makes no sense.
I only see immigrants in the videos.
If you live in a country, respect its people, its streets, and its culture.
If you can’t do that, you shouldn’t be there.
Working from Public House Bangkok today 🇹🇭
Aesthetic hotel lobby with a co-working section, private rooms for calls (not soundproof, but good enough), and even a rentable podcast studio
Diverse food and drink options from coffee and matcha to beer and shakes, acai bowls, chicken and waffles, and more
Lots of seats, lots of outlets, and an americano will cost you 130 baht (~$4)
Chill music playing at a low level, most sound coming from conversations nearby, very comfortable temp
Wifi available but not fast with speeds of 40 Mbps down, 35 Mbps up
Open daily from 7:30-22:00
Restrooms pristine af with bidets 🚽💦
In-between Phrom Phong and Asok BTS
Bang!
We just received our first coffee order from Rosewood Phuket! This adds to our growing list of luxury hotels, including Amanpuri, The Ritz-Carlton, and Vanderbilt Estate. And we have another big name in the pipeline!
☕️☕️☕️ 100% Thai Coffee 🇹🇭
We just added another hotel with 300 rooms at Layan Green Park! ☕🇹🇭 @CoffeeCultureTh
What’s even cooler about this property is that they’re tokenizing a sister development with @sabaiecoverse. #RWA is happening in Phuket! 🌴
Slowly adding hotels to our client list! This time we’ve welcomed Akyra Hotel Sukhumvit 11, a brand-new property, bringing us up to 200 rooms. No more shitty Nescafe solubles — 💯 real Thai coffee! Supporting local farmers.
We have more hotels in the pipeline! @CoffeeCultureTh