AI UGC has reached a point where it outperforms traditional UGC on both cost AND quality
this video is 100% AI and cost under $5
with my new system we can mass produce ads and scale offers across dozens of accounts while constantly testing new GEOs
what used to take weeks can now be done in a few hours, while cutting costs by 99%
there’s a concept on the rise on tiktok / ig rn that you’re going to want to test immediately
‘choose your partner for tonight’
it’s mostly creepy stories and uncanny vibes
the reason it works is because the second they commit to a character they have to find out what happens next
they're going to watch
the same characters appear often
so there's connection to them over different videos and story lines
retention is strong
it's an interactive experience with a new open loop choice every few scenes
“now decide if you follow or stay where you are…”
it counts down while you ‘decide’ then it decides for you anyway
i’ve been taking that concept and applying it to health brands
‘if you choose [path a]… you [problem]’
walk them through the timeline of what would happen if they choose X, what they already know to be true, their own interpretation said back to them
the second choice appears later as what happens if you choose the other path, the outcome
‘if you had chosen [path b]… x y z happens and [outcome]’
steal this format and profit before it gets rinsed
here's one we did for neuaura
📣 Hiring A Copywriter For My Ecom Brands
Currently doing $250k/month with it..
DM me if you’ve ever worked health and wellness brands before and your portfolios (preferably on Facebook) 📩
don't run these animation style ads if you're allergic to money, especially don't run these type of ads if you love testing a ton of ads for no reason
(one of our recent top spenders we made for a client)
Your winning ad dies. You launch more variations. Try more volume. Nothing works. Move on to the next thing without figuring out why.
Six months later you're still looking for the next winner.
Bro in Evolve went from $1k/day to $130k/day in 30 days.
Not by copying competitors or spamming AI ads. By running 1 ad concept a day with intense feedback loops.
Most of you think you're doing feedback loops. But you still can't crack a new winning ad because your learnings look like this:
"Hook too boring"
"Improve CTA"
These are not learnings. These are shallow observations.
Just because you do more reps doesn't make you better. Only perfect practice makes perfect.
The problem is you still end up making the same ad over and over again.
Every creative you run is you paying Facebook to understand your audience better. If you don't analyze it afterward, that spend was wasted twice. Once on the ad. Once on the learning you never extracted.
When an ad dies, spend 20-30 minutes on it.
Did the hook stop the right person? The first 3 seconds need to call out the exact avatar you researched. Too broad, wrong visual, wrong language, they'll click off. Not "hook good, hook bad." Break down why.
Was the whole ad congruent? If the hook speaks to one person and the body speaks to another, the whole ad breaks regardless of how strong each part is individually.
Was it the idea or the execution? Wrong visuals for the avatar. Listing features instead of telling a story. No emotional response. That's execution, not a reason to kill the concept. Run 2-3 iterations fixing execution before you move on.
Most of you only study winners. Wrong move.
You have more losers than winners. More data there.
Chances are you've been making the same execution mistakes across every losing ad and never caught them.
Log the specific reason after every test. Winner or loser. Was it the hook? The avatar? The story? The visuals? The language?
Build a checklist. What's working. What's not. Review it before you create the next ad.
Before you brief anything: Why am I testing this? Who exactly am I targeting? Why will this resonate with them specifically?
If your answer is "it's working for a competitor" that's not a reason.
Another Evolve member Spencer scaled to $100k/day doing less than 7 ads a week. Just intense feedback loops on every single one. We broke down exactly how on a podcast on our YT.
The brands finding winners consistently might not be running more creatives than you. They just compound every learning into the next brief.
You're a few months into looking for your next winner.
But the answer is in the ads you already ran.
Go back and actually study them with intent instead of half assing it.
The quality of animation you can create on your own is truly amazing. We really are just limited by our imaginations at this point. Go tell your story!
Made in @runwayml in a few hours and a handful of gens.
Breaking🚨: Claude can now build full ad workflows for you.
connect claude to crafft drop your character + product in chat
claude builds the workflow, writes the prompt, runs Seedance 2
no time limit. no scene pre-gen.
one ref = infinite ads.
RT + comment "skill" and I'll send the file
100K OR GAY - Day 124: $68K generated 💸
The best creative strategists audit themselves the same way they audit an ad account.
I did that for the past 5 days. Found the gaps. Decided what to fix.
Here's what I learned and what I'm changing: