FPG

⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
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[FPG @UnleashedFPG]

Remodelers and roofers: are you selling what you do or what your buyer becomes because of it?

Army recruiters were trained to sell the military as paradise.

When a qualified candidate pushed back, they had nothing. Because they'd promised heaven and the Army isn't heaven.

The same mistake happens in home services every day. Salespeople pitch their company, their process, their reviews. But the buyer doesn't care about any of that.

They care about the leaking roof that keeps them up at night. The outdated kitchen that makes them embarrassed to host. The problem they've been living with that nobody has actually helped them name out loud.

Name the hell. Paint the heaven. Position yourself as the only bridge that gets them there with certainty, safety, and protection.

That's when the close stops feeling like a push and starts feeling like a relief.

What's the hell your buyers are living in right now that your product solves? Tell us below.

#SalesTraining #FPG #JasonForrest #WarriorSelling #RemodelerSales #RoofingSales #InHomeSales #FullPriceCloser #ClosingDeals #SalesMindset

[FPG @UnleashedFPG]

NAHB dropped the numbers this week — new home sales are UP.

Existing inventory is low. Buyers are choosing new construction. Your model home traffic is real.

And yet — we keep hearing the same thing from builder owners:

"My reps are still giving away incentives on every deal."

Here's what we know after 25 years of training new home sales teams:

When a rep discounts without being asked, it's not a market problem. It's a self-image problem. They don't believe the home is worth full price — so they pre-emptively apologize for it with a rate buydown.

That belief lives in the culture YOU built as the owner. Which means YOU can fix it.

The market is handing you a window right now. Buyers need what you have. The question is whether your team is equipped to close it — at full price, with confidence, without folding.

If you want the playbook behind that culture shift, grab a free copy of the Sales Freedom book. Just cover shipping. https://t.co/pxUpo6dC8V

What's the most common reason your reps say they gave a concession? Drop it in the comments 👇

[FPG @UnleashedFPG]

What if the way you're incentivizing your sales team is actually creating the problem you're trying to solve?

In colonial India, the British government paid locals for every cobra they killed. The result? Locals started breeding cobras to collect more money.

When the incentive was removed, they released them all. There were more cobras than before the program started.

The same pattern shows up in sales teams everywhere.

Pressure your team to hit numbers and they start cutting corners. Focus them on closing at any cost and they start discounting to survive.

But when the focus shifts to giving every buyer the greatest sales experience of their life, something different happens.

The resistance disappears. The score takes care of itself.

Do you agree?

#SalesLeadership #FPG #JasonForrest #WarriorSelling #NewHomeSales #RemodelerSales #SalesTraining #SalesCoaching

[FPG @UnleashedFPG]

This is what happens when a New Home Sales team decides to go all in.

The Colen Built team came together for an in-person Identity Container seminar and model home tour with FPG.

A room full of people committed to changing how they see themselves and how they sell.

This is where belief shifts. Where culture gets built. Where the score starts to take care of itself.
Proud of this team and grateful to be part of their journey.

Interested in bringing an in-person FPG experience to your team? Click the link in bio to learn more.

What's the biggest mindset shift your team needs right now? Drop it in the comments.

#SalesTraining #WarriorSelling #NewHomeSales #SalesLeadership #ColenBuilt #InPersonTraining

[FPG @UnleashedFPG]

Remodelers and roofers: are you playing to close or playing to serve?

The salespeople who close the most aren't the ones most focused on closing.

They're the ones most focused on solving.

When your identity shifts from "I need to sell a roof today" to "I need to give this homeowner the greatest sales experience of their life," something changes.

Your energy changes. The buyer's guard comes down. Resolution happens naturally.

And the score takes care of itself.

That's not a motivational concept. It's a proven system.

Follow us for more tools from the field. What would change about your appointments tomorrow if closing was never the goal? Drop it in the comments.

#SalesTraining #WarriorSelling #RemodelerSales #RoofingSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

Remodelers and roofers: what if the window to close your buyer isn't during the appointment but right after it?

Most salespeople lose deals in the 15 minutes after they walk out the door.

Not because the buyer changed their mind. Because nobody was there when the real questions finally surfaced.

The fear that blocks decisions doesn't last. And the salesperson who understands that times their follow-up around biology, not habit.

That's the difference between a prospect who ghosts and one who calls you back first.

How long do you currently wait before following up after an appointment? Drop it in the comments.

#SalesTraining #WarriorSelling #RemodelerSales #RoofingSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

New home salespeople: the salesperson who protects the buyer's future closes more than the one who just chases the yes.

Most salespeople are afraid to challenge a buyer's decision.

He did the opposite. He told his buyer the home they wanted wasn't the right foundation for where they were trying to go.

No pressure. No pitch. Just honest leadership.

And the buyer didn't walk. They signed.

Because people don't just want a home. They want someone in the room who actually gives a damn about what happens to them five years from now.

That's the warrior standard.

What's the hardest thing you've ever told a buyer that actually helped them make a better decision? Drop it below.

#SalesTraining #FPG #JasonForrest #WarriorSelling #NewHomeSales #FullPriceCloser #ClosingDeals #SalesMindset

[FPG @UnleashedFPG]

Remodelers and Roofers: your buyers aren't objecting to your price. They're telling you they don't feel understood yet.

The salesperson who makes the buyer feel heard before presenting the solution never has to defend the price.

Rick proved that after 8 years of relying on coupons and discounts to close.

One shift in how he opened the conversation changed everything about how it ended.

Buyers went from "should we get another quote?" to "I believe he can fix our problems. Let's do it."
That's not luck. That's a system.

A system that FPG can help you with. Follow us for more tools from the field.

What's the moment in your appointments where you feel you lose control of the conversation? Tell us below.

#SalesTraining #FPG #JasonForrest #WarriorSelling #ClosingDeals #RoofingSales #RemodelingSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

What if the biggest obstacle to your team closing more isn't skill, it's fear?

Fear of rejection. Fear of being pushy. Fear that their success has just been luck.

These are the real beliefs three FPG clients carried into training.

And every single one of them was holding deals on the table.

Because when a salesperson doesn't believe they can move the needle, they don't try.

When they're afraid of guiding buyers, they wait instead of lead.

When they think long-term success isn't possible, they play small.

FPG sales training doesn't just teach a process. It dismantles the beliefs that make the process impossible to execute.

It's not about selling the house. It's about giving buyers resolution.

And when your team finally believes that, everything changes.

What's the fear you see most often in your sales team that stops them from closing deals they should win? Tell us below.

#SalesTraining #FPG #JasonForrest #WarriorSelling #ClosingDeals #SalesMindset #NewHomeSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

What would happen to your close rate if you stopped competing on budget and started competing on experience?

The national builders have bigger marketing. The big remodeling franchises have more traffic.
But traffic isn't conversion.

Jason's father proved that for 47 years in a jewelry store with zero advertising, right next door to Tiffany's and Jared's. They didn't win on price. They didn't win on brand. They won because when a couple walked in looking for an engagement ring, his father didn't sell them a ring.

He helped them buy their future together. And when the price came up, he didn't apologize for it. He stood in it.

Because he knew the customer wasn't buying jewelry. They were buying certainty, safety, and protection.

That's what your buyers are looking for too.

And the person who gives them that wins the deal every time regardless of who else is in the market.

Have you ever lost a deal to a bigger competitor even though you knew you were the better choice? Tell us what happened below.

#SalesTraining #FPG #JasonForrest #WarriorSelling #NewHomeSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

Register now! https://t.co/nrhSpi32N2

[FPG @UnleashedFPG]

Why do homeowners choose the cheapest option and still end up feeling like they made the wrong decision?

Because what they were really trying to buy was certainty. And they thought the lowest price would give it to them.

It's the greatest paradox in sales.

The more you focus on getting the deal done, the less you get the deal done.

But the more you focus on engineering an experience of certainty, the more they pay full price.

The question isn't how do I get them to say yes today. It's how do I get them to feel safe today? Because you can find someone who will do it for less. That's a promise.

But if that someone can't give them the certainty, safety, and protection they said they need, then the lower sticker price is the most expensive decision they'll ever make.

That's what FPG teaches. Not how to close harder. How to anchor certainty to you and uncertainty to everyone else.

Ready to stop losing full-price deals to cheaper competitors? Link in comments to join the Full Price Closer Challenge.

#SalesTraining #FPG #JasonForrest #WarriorSelling #Remodelingales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

What would your close rate look like if every homeowner was asking you to stay longer instead of looking for a reason to end the appointment?

That's not a fantasy. That's what happens when you stop showing up to sell and start showing up to serve.

The mindset shift is simple.

I'm not here to sell you a remodeling job. I'm here to give you the greatest sales experience of your life.

When you walk in with that intention, everything changes.

You educate. You solve problems they hadn't thought about. You make them think differently.

And by the end they're not trying to get rid of you.

They're asking you to come back.

That's the warrior standard.

What's one thing you do on every appointment to make the homeowner feel like the time was worth it? Drop it below.

#SalesTraining #JasonForrest #WarriorSelling #RemodelingSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

Register now! https://t.co/nrhSpi32N2

[FPG @UnleashedFPG]

What if losing full-price deals isn't a skills problem but an identity problem?

You don't discount because you lack technique. You discount because somewhere along the way you started seeing yourself as someone who discounts.

And when that's your identity, you walk into every appointment unconsciously looking for a reason to drop the price.

But when you identify as a full price closer, everything changes.

You stop looking for the drop. You start looking for a way to hold the line.

That's the shift FPG builds. Not just new skills. A new identity.

Because your identity shapes your destiny.

Ready to become a full price closer? Link in comments to join the Full Price Closer Challenge.

#SalesTraining #FPG #JasonForrest #WarriorSelling #ClosingDeals #SalesMindset #RemodelingSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

Register now! https://t.co/nrhSpi32N2

[FPG @UnleashedFPG]

$12 million to $52 million in 12 months.

Same company. Same market. Same product.

One shift.

They stopped selling roofs and started selling certainty, safety, and protection.

That's not a tagline. That's a complete identity change for the entire sales team.

When your team understands what they're really selling, they stop competing on price and start competing on trust.

And trust is a competition nobody can beat you at when you've done the work.

Ready to make that same shift with your team? Join the Full Price Closer Challenge. Link in comments.

#SalesTraining #FPG #JasonForrest #WarriorSelling #ClosingDeals #SalesMindset #RemodelingSales #InHomeSales #FullPriceCloser

[FPG @UnleashedFPG]

Watch the full breakdown here: https://t.co/0Y3yKrZBS5

[FPG @UnleashedFPG]

The difference between a salesperson who closes 20% of appointments and one who closes 60% isn't the price, the product, or the script.

It's the structure.

Most salespeople think closing is a moment at the end of the appointment.

Warriors know the close happens in the first 15 minutes.

Everything after that is either confirmation or doubt.

Jason breaks down the exact 5-phase structure that closes $30,000 to $80,000 sales in a single appointment. Built on human psychology, not tricks.

Link in comments.

#SalesTraining #JasonForrest #WarriorSelling #InHomeSales #FullPriceCloser #FPG

[FPG @UnleashedFPG]

Register now! https://t.co/nrhSpi32N2

[FPG @UnleashedFPG]

Three other bids. Same patio. Same price range.

And he still won the deal.

Not because he was cheaper. Because he was the only one who asked 'why.'

A concrete salesperson inside the Full Price Closer Challenge stopped measuring the patio and started asking about the six year old daughter whose birthday was coming up.

About the family that needed more room to gather.

About why now actually mattered to them.

That one shift changed everything.

He stopped being another concrete guy and became the only person who actually understood what they were buying.

That's what the right questions do.

Ready to stop competing on price and start winning on connection? Link in comments.

#SalesTraining #FPG #JasonForrest #WarriorSelling #ClosingDeals #SalesMindset #RemodelingSales #InHomeSales #FullPriceCloser