Unlockable

We turn commercials into games you play to unlock online content for free — anywhere Buy can go, Unlock can too.

[Unlockable @UnlockableNews]

@StackCareers Thanks for the love! Now to sit back and let the applications roll in. Those using standing desks will stand back.

[Unlockable @UnlockableNews]

Solving fraud won't solve viewability as long as 50% of an ad on screen for 1 sec counts as an impression
http://t.co/Ph7feRqxcZ

[Unlockable @UnlockableNews]

The future of advertising is gaming: http://t.co/pTkyFA7DxH

[Unlockable @UnlockableNews]

I divide preroll into "how fast can I skip?" and "I'm leaving" http://t.co/HD0PCdqmeb

[Unlockable @UnlockableNews]

Unlockable was on MSNBC! Well, our door was, but still! Here's the piece on coworking spaces: http://t.co/JqG75QHXBW

[Christopher Bian @ChrisBian]

@UnlockableZach doing a HuffPo segment with Greg Harper cc @UnlockableNews #AWX

[Unlockable @UnlockableNews]

Another @advertisingweek recurring theme: describing a small child trying futilely to swipe a TV screen #AWX

[Unlockable @UnlockableNews]

Recurring theme at @advertisingweek: I already bought [thing] but I'm still getting retargeted. #AWX

[Unlockable @UnlockableNews]

We're at Advertising Week Experience, rocking the booth #AWX (it's really more of a table)

[Unlockable @UnlockableNews]

Our CEO @UnlockableZach took 4th place in the @zynga poker tournament! #AWX

[Unlockable @UnlockableNews]

"The key to data is having good data." -Howard Schimmel, TBS SVP Ad Sales, after learning from Acxiom that he's a hunter (he isn't) #fotv13

[Unlockable @UnlockableNews]

Linking TV and tablet and serving ads on both is "the Holy Grail of advertising" - @JLopatecki, TubeMogul Chief Strategy Officer #fotv13

[Unlockable @UnlockableNews]

The Tyranny of the GRP: "Advertisers know that reach relates to brand success" -Joan Fitzgerald, ComScore.

[Unlockable @UnlockableNews]

Marketers are missing out on new interactive models by only measuring on GRP - @GregRiveraXbox

[Unlockable @UnlockableNews]

"Marketers need to think of how thief traditional spots can convert desire into action" -@zanev, Watchwith CEO

[Unlockable @UnlockableNews]

How much interactivity do I want when I'm watching TV? Engagement doesn't have to mean distraction #fotv13

[Unlockable @UnlockableNews]

What gets measured gets managed, and Twitter conversation about TV is getting measured effectively (but look out for Facebook) #fotv13

[Unlockable @UnlockableNews]

Advertising has to create a joint value proposition for viewers and brands (we suggest playing branded games to pay for content) #fotv13

[Unlockable @UnlockableNews]

Xbox is working on adding interactivity to video as well. We sense a trend. #fotv13

[Unlockable @UnlockableNews]

Roger Keating of Hearst says interactive overlays are the future of advertising (we agree) #fotv13