@unusual_whales Brent's record is still about $147, back in July 2008. That was the same summer US gas went past $4 a gallon for the first time. Everyone remembers the pump price, nobody remembers the barrel.
Joining Amazon Prime took one or two clicks.
Leaving took four pages, six clicks and fifteen options.
Inside Amazon, the cancel process had a codename: "Iliad".
Homer's epic about a war that took ten years to end.
Those blurry words you typed to prove you're human were real words from old books that computers couldn't read.
People solved about 200 million of them a day, for free.
Then Google bought it and swapped the words for house numbers and traffic lights.
You weren't proving you're human. You were training the thing that won't need you.
That's from the FTC's 2023 lawsuit, which said the flow ran from 2016. In September 2025 Amazon settled for $2.5 billion, including $1.5 billion in refunds for about 35 million customers, and agreed that cancelling must be as easy as signing up. Nobody names a maze after an epic war by accident.
The man who invented it, Luis von Ahn, worked out that the world was spending about 500,000 hours a day on those boxes. His next company was Duolingo, which at first had learners translate real web pages while they practised. Same trick, nicer app.
I still keep the key to the house I grew up in. Another family has lived there for eleven years. It doesn't open anything anymore. I just can't throw away the last thing that knew the way home.
My mother kept the good plates in a glass cabinet for special guests. Thirty years later they still look brand new. I never once saw her eat from one. She saved the best of everything for other people, and never counted herself as one of them.
AI writes the CV. AI screens the CV. AI writes the rejection email. Somewhere in the middle is a human being with rent due, the only real part of the whole process.
Chuck Feeney made $8 billion and gave nearly all of it away in secret. He flew economy, rented a small apartment and wore a $15 plastic watch. He died with about $2 million. Most of us will spend our lives chasing the money he spent his life getting rid of.
This morning I left the tap running the whole time I brushed my teeth. Clean water, straight down the drain. Today 2.1 billion people woke up without safe water to drink. I didn't even hear it running.
Jensen Huang started Nvidia in a booth at Denny's and turned it into one of the most valuable companies on earth. Asked if he'd do it all again at 30, he said: "I wouldn't do it." Not because it failed. Because now he knows what it cost.
Costco has sold its hot dog and soda for $1.50 since 1985. Inflation says it should cost over $4 by now. That hot dog isn't dinner. It's the cheapest trust Costco ever bought, and you pay it back with a full trolley.
@unusual_whales Same filing spends 94 pages warning the product might go rogue and blackmail people. Revenue still more than tripled. Turns out nothing sells like "this could be dangerous"