Upperquad

As a full-service partner to ambitious brands, we turn best-in-class brand experiences into opportunities for future growth.

[Upperquad @Upperquad]

We thought long and hard about what we do and how we do it.

It's what makes our work unique with every client and sparks insight across projects.

A creative approach for effective outcomes.

!! ↓ !!

[Upperquad @Upperquad]

As an additional element, we introduced the number 71 symbol. Its structure forms a perfect arrow, pointing up toward a better future and representing the growth, energy, and spirit of an entire region.

[Upperquad @Upperquad]

We partnered with ai71 on a new brand identity.

[Upperquad @Upperquad]

We drew inspiration from natural forms and patterns, illustrating the intelligence that we're harnessing to power society forward. Those natural forms serve as a foundation to represent how the components that make up their work — models, data, expertise, relationships — flow together and evolve, converging to create a vibrant, sophisticated world that is more than the sum of its parts.

[Upperquad @Upperquad]

Scam Spotter is a consumer outreach initiative from FightCybercrime and Google to help fight scams.

Its goal is to raise awareness, provide easy to understand information and stop people from getting scammed.

We worked alongside Sandy Russell Creative to create the brand identity, website, and a series of animated videos to bring the initiative to life.

Read our case study →
https://t.co/LPkPBwZggP

[Upperquad @Upperquad]

@baptistebriel @MSchwaibold @GeminiApp @GoogleDeepMind @rsswst @Kirschberg_ @AntinomyStudio 😘

[Mark McD ☠ @m4rkmc]

Throwback to when @Upperquad came to Sydney to work with us on Santa Tracker... 9 years ago! 🎅

[Upperquad @Upperquad]

@Kirschberg_ @rsswst @AntinomyStudio @MSchwaibold ❤️

[Demis Hassabis @demishassabis]

The Gemini era is here. Thrilled to launch Gemini 1.0, our most capable & general AI model. Built to be natively multimodal, it can understand many types of info. Efficient & flexible, it comes in 3 sizes each best-in-class & optimized for different uses https://t.co/VUu1277bC2

[Upperquad @Upperquad]

@Kim_____B We were super lucky to have you crafting here for the time we did 🫶

[landing.love @thelandinglove]

400 Websites on https://t.co/pfz1UhRSQn

[Upperquad @Upperquad]

More about our approach:

→ https://t.co/fv8BA3Kx3n

[Upperquad @Upperquad]

Our process is rooted in strategy and exploration. We help our clients look inward to imagine what’s possible, building programs with the versatility to grow through shifts in industry and culture.

[Upperquad @Upperquad]

We use highly technical development to build experiences that immerse users in the brand.

[Upperquad @Upperquad]

We worked closely with Nova Credit to create a new visual brand language, verbal identity and website.

→ Case study: https://t.co/nKzK3kA7y0