This might not go viral but every up and coming writer seeing this should take note of this.
Writing for your personal brand is all about clarity, consistency, and connection.
You're not just writing to inform, you're writing to build trust, show personality, and make people feel like they know you.
Let’s break it into 4 pillars you can build on:
1. Clarity: What are you about?
Before you write, ask:
⇨ What do I want to be known for?
⇨ What do I want people to associate with my name?
This becomes your core message. Every post should subtly reinforce this.
For example: “EBEN = structure, smart storytelling, and helping web3 projects find their voice.”
2. Voice: How do you sound?
Your tone should feel like you. People should hear your voice when they read, not Ai.
You can be:
⇨ Warm and insightful
⇨ Sarcastic and clever
⇨ Calm and teacher-like
⇨ Bold and challenging
Just make it consistent.
☆ Use words and phrasing you naturally say in real convos.
3. Storytelling: Make your ideas memorable
People remember stories more than facts. So even if you’re teaching, add background, mistakes, moments, emotions.
Instead of:
“You should niche down early.”
Try:
“When I first started, I tried to do everything; design, writing, strategy. No one knew what to hire me for. The moment I focused on just writing, opportunities came in faster.”
4. Content types that work for personal branding
To stay consistent, mix content like this:
⇨ Personal lessons (what you’ve learned recently)
⇨ Behind-the-scenes (what you're working on + why)
⇨ Strong opinions (on your niche or industry)
⇨ Mini-stories (with a lesson or emotion)
⇨ Value posts (teaching something useful in your style)
⇨ Aspirational posts (what you’re working towards)
Well, what might work for everyone might not work for you so try to understand the environment you are writing for/to.
All these thoughts came by while I was reflecting ND seeing how writers built their brand.
I wish you the best in your grind.
EBEN ✍
"I’ll Instantly Know You Used ChatGPT If I See This"
Not only me but every other person will know....
You ever read something online and instantly think: Yeah… this guy didn’t write this.
Not because it’s bad, in fact, it's too good. Too formal. Too robotic.
It usually sounds like this:
> “In today’s rapidly evolving digital landscape, Web3 stands at the forefront of a decentralized revolution, empowering individuals through blockchain-enabled solutions in a trustless environment.”
Be honest… did you even understand that on the first read?
That’s classic ChatGPT energy. It writes like it’s submitting a research paper to a UN committee.
But the internet, especially platforms like X don’t work that way.
People come online for connection, not lectures. They want to feel something, not decode a thesis.
Imagine saying the same thing this way:
> “Web3 gives people control over their money, data, and identity without relying on middlemen.”
Same meaning. Same depth. But it sounds like a person said it.
That’s the problem with overusing ChatGPT:
It’s easy to copy-paste something that “sounds smart,” but if it doesn’t sound like you, people scroll past.
They feel the disconnect and whether they realize it or not, they stop trusting your voice.
Let me be clear: ChatGPT is powerful. I use it every day.
But it should be your co-writer, not your ghostwriter or better still, it should be used wisely (the right prompt)
The goal isn’t to sound like AI. The goal is to sound like you; just smarter, sharper, and clearer.
So here’s a simple rule:
⇨ Use ChatGPT to organize your thoughts, simplify ideas, and polish messy writing.
⇨ Don’t use it to replace your voice with corporate jargon and lifeless buzzwords.
Because I promise… the moment I read the dev read that “decentralized blockchain-enabled solution in the digital paradigm” line?
We will know you didn’t write that.