ESTO

The definitive event of the year for DMOs! ESTO is an action-packed, high-profile conference for destination marketing professionals. #ESTO24

[U.S. Travel @USTravel]

Last week we wrapped up U.S. Travel’s #ESTO24—where more than 1,000 destination marketers from across North America came together in Columbus, OH.

This year’s programming was curated with engaging content, industry leading speakers and thoughtful discussions. We hope that you left with a newfound spark—for your destination and career.

Thank you to those who joined us in Columbus! Save the date for U.S. Travel’s ESTO 2025 in Phoenix, AZ, August 17-19, 2025.

[Amir Eylon @AEylon]

🎙️ Excited to share this @BrandUSA #TalksTravel episode recorded live at @USTravelESTO.  I joined Mark Lapidus to discuss @Lngwds research on politics and travel decisions, travel trends, and the impactful work of ESTO Cares. #ESTO24 #Travel
Listen now:  https://t.co/Hn3YfyRrrO

[Experience Columbus @ExpCols]

@USTravel @sekouandrews @USTravelESTO @jenisicecreams “You don’t have to find the light, you are the light. And when you ignite that spark in other people, you’ll change the world.”

@SallyHogshead on why it’s better to be different at #ESTO24 in Columbus.

#yesColumbus | #MeetInCbus

[U.S. Travel @USTravel]

⚡ "Dare to be different." ⚡

That’s the challenge global brand guru @SallyHogshead posed to destination marketers at #ESTO24. According to Sally, the most iconic brands don't stand out because they're better—they stand out because they're different.

Destination marketers, how will you leverage this insight to harness your unique strengths and set your brand apart?

[U.S. Travel @USTravel]

We’re keeping the #TravelWorks momentum going—especially during #ESTO24.

Our Travel Works Power Hour with @RepMikeCarey, @ExpCols and local travel and business leaders underscored travel's essential role in job creation, business growth & economic vitality.

[Longwoods Intl. @Lngwds]

@Lngwds is proud to sponsor this year’s @USTravel @USTravelESTO in @ExpCols! Such a great event! #ESTO24 #Travel #Tourism

[Experience Columbus @ExpCols]

@USTravel @sekouandrews @USTravelESTO @jenisicecreams Day 3 at #ESTO24!

Columbus Partnership President & CEO Kenny McDonald joins as a featured speaker for this morning’s keynote: Exploring the Transformative Power of Travel.

#yesColumbus | #MeetInCbus

[U.S. Travel @USTravel]

💬 Live at #ESTO24: Exploring the transformative power of travel—and how to effectively communicate our industry's impact with @Hilton's Katherine Lugar, @BrandUSA's Fred Dixon, @CBUSRegion's Kenny McDonald & @USTravel's Geoff Freeman.

Their advice: "Pair data with storytelling—tell the stories of opportunities and jobs that travel brings to the local community."

[Explore Clinton County, PA @ClintonCountyPA]

🎉 Today is Destination Day! 🎉

I’m proudly representing Clinton County, PA by wearing our destination's branded gear and showing off my team spirit! It’s all part of the Destination Day competition, sponsored by Hopper.

#ESTO24 #DestinationDay #ClintonCountyPA

[Amir Eylon @AEylon]

Congratulations to @MikeMangeot1 !!! A great leader… well deserved State Tourism Director of the Year!!! #ESTO24 #Travel #Tourism

[NV Tourism Industry @NVTourism]

#GetALittleOutThere with Travel Nevada at #ESTO24! #destinationday24 @ustravelesto @hopper

[U.S. Travel @USTravel]

Congratulations to Mike Mangeot, Commissioner of @KentuckyTourism, on being named the 2024 State Tourism Director of the Year! 👏

This award recognizes excellence in marketing, promotion and individual leadership—and we were thrilled to present Mangeot with this well-deserved recognition in front of over 1,000 destination marketing leaders at #ESTO24.

Read more → https://t.co/Wupk1AIVeV

[Meet Lauderdale @meetlauderdale]

🌴 Camila Clark and Chanel Campbell are rocking their Visit Lauderdale jerseys at #ESTO24, representing Greater Fort Lauderdale in style for #DestinationDay24!

@USTravel @Hopper

[Shay @ShayAlicia1]

Travel SOUTH DAKOTA #DestinationDay24 #ESTO2024 @USTravelESTO @hopper @southdakota

[Missouri Division of Tourism News @MOTourismNews]

We’re bringing the M-O to #ESTO24. 🙌

Thanks @ustravel and @hopper for sponsoring this week – we’re already feeling #inspired!

#YesColumbus

[TravelOK.com @TravelOK]

Leveling up at U.S. Travel’s #ESTO24 in Experience Columbus. ✈️

[Visit Bentonville @bentonvillecvb]

Keep an eye out for the Pink “New Capital of Cool” Ladies reppin’ Visit Bentonville at #ESTO24 on #destinationday24! 🐩💕

@Ustravelesto @hopper

[Visit USVI – U.S. Virgin Islands Dept. of Tourism @USVItourism]

Check out #TeamUSVI at @USTravel and @Hopper at #ESTO24 for #DestinationDay24 living #NaturallyInRhythm.

[Visit Lake Charles @LakeCharlesCVB]

#VisitLakeCharles is live from Destination Day at #ESTO24! #destinationday24 ☀️🐊🦞

[Destination DC @destinationdc]

Bringing a little bit of the 202 to the 614 for #DestinationDay24 at #ESTO24! 🎉 #Only1DC ☝️@USTravelESTO @hopper @USTravel