V12 Dev

Full-stack design studio built for Web3/Startups @moceandesigns

[V12 Dev @V12Dev]

Designers what's a "small" project you took on that ended up teaching you more than any course or tutorial ever did

[V12 Dev @V12Dev]

Shortest proposal we ever sent: 3 pages, closed in a day.

Longest one: 27 pages, ghosted.

Length is not the same thing as thoroughness.

[MCHL @mchlopiah]

@MoceanDesigns is live.
high-impact design. zero friction. for founders who can't afford to be generic. https://t.co/T3OJ5nwuwD

[V12 Dev @V12Dev]

Kickoff isn't a meeting it's a contract.

Before any design work starts we lock.

Who the actual decision maker is (one person not a committee)

How often we're reviewing what "done" means.

Skip this and you'll redo the same screen six times trust me.

[V12 Dev @V12Dev]

Drake Season!

[Mocean Designs @MoceanDesigns]

Redesign of our new website!

[V12 Dev @V12Dev]

Excited to get into the trenches and start posting more.

Always had the inclination to not post.

But that stops as of now.

[V12 Dev @V12Dev]

Design tools won't make you a designer.

Reading good design will.

Working with bad clients will.

Shipping things that flop will.

Stop collecting figma files start using them.

[V12 Dev @V12Dev]

Retainers > one-offs and it's not close.

One-off project: pitch, scope, deliver, start from zero.

Retainer: pitch once, then compound month after month.

Build relationships not transactions.

[V12 Dev @V12Dev]

Nobody warns you that 50% of running a studio.

Is just chasing invoices.

Contracts. deposits. milestones. late fees.

[V12 Dev @V12Dev]

Motion design rule we live by at Mocean

If the animation doesn't help the user understand something faster, it's decoration

Page transitions that hide loading? yes.

hover states that confirm an action? yes.

4 second hero scroll reveal? no.

Motion is a UX tool not a flex.

[V12 Dev @V12Dev]

The move that doubled our close rate

We stopped sending proposals as PDFs and started doing 15-min loom walkthroughs of them instead

Same exact content but they hear the conviction,

They see the face, they feel the thinking
PDFs get skimmed. looms get watched.

[V12 Dev @V12Dev]

My Favourite discovery calls we run, we barely talk.

Client talks for 40 min, we ask "why" a few times, brief writes itself.

If you're pitching on a first call you already lost.

[V12 Dev @V12Dev]

Three numbers every studio should know cold

1) Average Overall project value.

2)What % of leads actually close.

3) How long from first call to signed contract.

If you can't answer these in 5 seconds you're running on vibes not a business.

[V12 Dev @V12Dev]

"i'll just lower the price for this one and raise it later"
bro you won't.

you'll be doing $1500 websites in 2 years wondering what happened.

Do not be that person.

[V12 Dev @V12Dev]

@freddiexpott rambo

[V12 Dev @V12Dev]

New Website Launching Soon This One Is Our Best Yet

[V12 Dev @V12Dev]

Looking for a talented Framer designer/developer to work with our agency.

If that’s you, drop your portfolio below or send me a DM.

[V12 Dev @V12Dev]

@anonamericanbot @brezscales Did you wanna leave I love you money or just enough for burial and funeral costs?

[V12 Dev @V12Dev]

@cbwritescopy Can’t lie mans got kahoneys to do that in client ascension of all places 😭