Veronica Crocitti

I explain what brands should have said — and what the media really means.
Commentary on crises, trends and marketing culture. Based in Italy, thinking global.

[Veronica Crocitti @VCrocitti]

#Ferragni prosciolta: 3 cose che comunicativamente contano (più della sentenza)

1️⃣ Prosciolta non è assolta (e il pubblico lo sente)

2️⃣ L’assenza di una reazione immediata è una scelta (rischiosa)

3️⃣ La terza nella mia riflessione qui👇🏻

https://t.co/7flHIySsIu

[Veronica Crocitti @VCrocitti]

Buen Camino di Checco Zalone: perché riesce a piacere a tutti (tranne ai rosiconi).

La mia analisi 👇🏻

https://t.co/dsQ5vzMnAH

#CheccoZalone #BuenCamino

[Veronica Crocitti @VCrocitti]

We run 4 businesses remotely with one rule: ignore ruthlessly ‼️

Most entrepreneurs are addicted to being busy.

We work 2-3 hours a day. Our businesses run better than when we were grinding 12 hours.

That’s why: https://t.co/X5SiTwtWrY

[Veronica Crocitti @VCrocitti]

A perfect analysis of one of the most talked-about TV shows of the past month.

Here’s why every entrepreneur should take notes and learn these six masterful lessons from #Pluribus 👇🏻

[Written by @tanyvazzana]

https://t.co/5JQt0Mq7lv

[Veronica Crocitti @VCrocitti]

In marketing, the real mistake is almost never the message.

It’s the focus.

When focus is wrong, even good communication fails.

Full analysis on LinkedIn 👇

https://t.co/TYGdndAgKm

#MarketingTips #MarketingSuccess #marketing

[Veronica Crocitti @VCrocitti]

𝐖𝐡𝐲 𝐝𝐨 𝟕𝟎% 𝐨𝐟 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐟𝐚𝐢𝐥?

It’s not the creators.
It’s not the content.
It’s not even the budget.

It’s this one thing most brands miss: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲.

https://t.co/qxCVX7UPWL

#marketing #influencermarketing

[Veronica Crocitti @VCrocitti]

Before 1931, Santa Claus was green, thin, and stern…
Then Coca-Cola dressed him in red, made him cheerful and universal.
They didn’t invent a character, they created a cultural icon. And that’s exactly how marketing works.

#Christmas #SantaClaus #CocaCola

[Tany Vazzana @tanyvazzana]

Deconstructed Trump's NSS as pure negotiation strategy:
• How to manufacture leverage when you're weak
• When unpredictability works vs destroys credibility
• Why attempting coercion from weak positions is suicide

Zero politics. Just tactical mechanisms.

[Veronica Crocitti @VCrocitti]

E se ti dicessi che Babbo Natale è stato inventato dalla Coca-Cola?
(Con una delle operazioni di marketing più geniali di sempre).

👇🏻

https://t.co/hIPhouzOVM

#9dicembre #quellaCosaChe

[Veronica Crocitti @VCrocitti]

Da più di 15 anni mi occupo di comunicazione e marketing. Ho analizzato centinaia di stili, personalità, brand e linguaggi. E, senza dubbio, in questo 2025 a colpirmi particolarmente è stato Jannik #Sinner.

Ecco la mia analisi 👇🏻
https://t.co/hvAQJp7Qjj

#comunicazione