I explain what brands should have said — and what the media really means.
Commentary on crises, trends and marketing culture. Based in Italy, thinking global.
#Ferragni prosciolta: 3 cose che comunicativamente contano (più della sentenza)
1️⃣ Prosciolta non è assolta (e il pubblico lo sente)
2️⃣ L’assenza di una reazione immediata è una scelta (rischiosa)
3️⃣ La terza nella mia riflessione qui👇🏻
https://t.co/7flHIySsIu
We run 4 businesses remotely with one rule: ignore ruthlessly ‼️
Most entrepreneurs are addicted to being busy.
We work 2-3 hours a day. Our businesses run better than when we were grinding 12 hours.
That’s why: https://t.co/X5SiTwtWrY
A perfect analysis of one of the most talked-about TV shows of the past month.
Here’s why every entrepreneur should take notes and learn these six masterful lessons from #Pluribus 👇🏻
[Written by @tanyvazzana]
https://t.co/5JQt0Mq7lv
In marketing, the real mistake is almost never the message.
It’s the focus.
When focus is wrong, even good communication fails.
Full analysis on LinkedIn 👇
https://t.co/TYGdndAgKm
#MarketingTips#MarketingSuccess#marketing
𝐖𝐡𝐲 𝐝𝐨 𝟕𝟎% 𝐨𝐟 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐟𝐚𝐢𝐥?
It’s not the creators.
It’s not the content.
It’s not even the budget.
It’s this one thing most brands miss: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲.
https://t.co/qxCVX7UPWL
#marketing#influencermarketing
Before 1931, Santa Claus was green, thin, and stern…
Then Coca-Cola dressed him in red, made him cheerful and universal.
They didn’t invent a character, they created a cultural icon. And that’s exactly how marketing works.
#Christmas#SantaClaus#CocaCola
Deconstructed Trump's NSS as pure negotiation strategy:
• How to manufacture leverage when you're weak
• When unpredictability works vs destroys credibility
• Why attempting coercion from weak positions is suicide
Zero politics. Just tactical mechanisms.
E se ti dicessi che Babbo Natale è stato inventato dalla Coca-Cola?
(Con una delle operazioni di marketing più geniali di sempre).
👇🏻
https://t.co/hIPhouzOVM
#9dicembre#quellaCosaChe
Da più di 15 anni mi occupo di comunicazione e marketing. Ho analizzato centinaia di stili, personalità, brand e linguaggi. E, senza dubbio, in questo 2025 a colpirmi particolarmente è stato Jannik #Sinner.
Ecco la mia analisi 👇🏻
https://t.co/hvAQJp7Qjj
#comunicazione