Intrinsic motivation drives you into a flow state. Flow states deepen intrinsic motivation. Deeper intrinsic motivation gives rise to more flow.
This is the engine of drive, and how you can compound your motivation over decades.
I get the backlash toward hustle culture.
But hustle is how you start.
Then, if your growth depends on you grinding more hours, you’re not building a business.
A business is a system that runs without you, and you steer it in the right direction.
If you're stuck in the grind, you just made a job and locked yourself in it.
Hustle to the MVP.
Build systems that scale.
Hire to run the system.
Watch the spreadsheet and adjust levers like the team, the product, the content, and the price.