VOLUME

Content, Community and Culture for B2B Brands

[VOLUME @VIDA_VOLUME]

New year, fresh site.

We’ve refreshed the VOLUME website to better reflect how we help #B2B brands grow today.

Take a look: https://t.co/GZe08FmHsO

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Looking back at this year, one thing is clear: B2B is evolving fast - & the conversations happening on the pod have been right at the centre of that shift. If you're looking for inspiration for your 2026 planning, listen here: https://t.co/1VvkCOlGLK

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The final Next Gen B2B newsletter of 2025 drops next week - and it’s a good'un. We’re closing out the year with a #B2B Creator Special diving into what’s next for the #B2Bcreator economy, learnings from 2025, and the shifts redefining marketing for 2026: https://t.co/22JAin0ppY

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A “slopification tsunami.”
B2B brands embracing Reddit.
And a $10 billion warning from Forrester.

Read on for a monthly download on all things Content, Community and Creator-led in B2B: https://t.co/xQTWFCQZUJ

#NextGenB2B #B2Bnewsletter

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Is your content strategy dying? What happens after SEO? Are your B2B creators actually delivering a return? And other existential #B2B questions in October’s NextGenB2B newsletter https://t.co/gvYmsDSWEf

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It was a full house last night at 180 Studios for the launch of Difference Works - a community in collaboration with Soho Works connecting neurodiverse entrepreneurs, freelancers, & creatives. For info on the next event: [email protected]

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We're back with a bumper post-summer edition of the NextGenB2B newsletter. Read on for the most underrated B2B channel, why GenAI pilots fail, C-Suite Creators and Reddit finally finding its business model… https://t.co/dszkldyG3G #B2Bnewsletter #NextGenB2B

[VOLUME @VIDA_VOLUME]

Save the date! Our next LOUDER breakfast for #influencers and #creators in the #B2B space is taking place Tuesday 30th Sept, 9am - 10.30am, Soho Works, Dean St, Soho.

To join us, email [email protected] for more info and to be added to the list. #B2BCreators

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"You've got a brand, whether you like it or not." On the latest podcast ep, Elliot Moss, Chief Brand Officer at Mishcon de Reya, argues 'brand' is not a luxury or a logo, but the summation of every interaction and service delivered by a business https://t.co/LUt7m1wQx4

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Do B2B buyers really listen to influencers? Absolutely. 82% of B2B buyers say creator content influences their purchasing decisions in a recent Linkedin survey.

Ready to amplify your message through voices that matter? [email protected] #B2BInfluencers

[VOLUME @VIDA_VOLUME]

From pods worth a listen and a couple of longer reads to 2025 content marketing trends, speeding up decisions with AI and a new era of B2B video - find it all in July's #NextGenB2B newsletter https://t.co/4jfkNUAsYI #B2Bnewsletter #B2Bmarketing

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This month in the Next Gen B2B newsletter...

- A new influencer playbook from Linkedin.
- A (moody) vibe shift in AI.
- The return of Mary Meeker!
- Podcasts are telly!
- WTF is an MCP?
- And should we stop calling it ‘B2B'?

https://t.co/a6paXlm2Kc

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ICYMI... in the latest edition of the newsletter, we're talking optimising content for the robots, the state of B2B influence, the reason your Linkedin reach is down and why the age of ‘Googling it’ may be over....

Read it in full here: https://t.co/PPKHy0jvnP

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Building a #B2Bcommunity sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what it really takes to build and scale communities that work https://t.co/LPdxCkZd7W

[VOLUME @VIDA_VOLUME]

It's time for influencers to be shaping, not just selling, your brand...

From Nike’s creative partnerships to Dove’s community-driven campaigns, #influencers are shaping the brands they're working for. And there's more to come.

https://t.co/bU1fJnKWH5

#CreatorEconomy

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B2B marketing is complex.

As a result, few brands are truly distinctive.

VOLUME is a strategic partner for B2B brands developing thought leadership content your audience really wants, to make your business distinctive, relevant & memorable.

For more: https://t.co/ePWkL4PKRo

[VOLUME @VIDA_VOLUME]

Our NextGenB2B newsletter has a simple, single purpose: to share each month the things that everyone working in B2B marketing ought to know, but might have missed.

Straight to your inbox, every month.

Are you on the list? https://t.co/EvfR2ApCJ5

#B2Bnewsletter #B2Bcontent

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We're ditching jargon & embracing clarity in the latest episode of the podcast with Matthew Magee, Head of Digital Content at Pinsent Masons: https://t.co/MDkhv4Fajt

[VOLUME @VIDA_VOLUME]

WTAF is Next Generation B2B Marketing? We talk a lot about 'Next Gen B2B' here at VOLUME... but if you've ever wondered what we're actually going on about, Kevin Sutherland breaks it down: https://t.co/RGoPckW5RO #NextGenB2B

[VOLUME @VIDA_VOLUME]

Influencer Brands Are Making a Comeback...

A new generation of social media stars turned founders are determined to chart a different course from their boom-and-bust predecessors, via @BoF

#InfluencerMarketing #CreatorEconomy

https://t.co/gk7VsNtqA2