Let me say this very directly.
Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.
The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone's to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.
Football belongs to the fans. It always has, and it always will.
World Cup 1998 in France.
Semi final.
France vs Croatia.
Laurent Blanc sent off when Slavan Bilic pretending to be struck in the face while replays showed no contact was made with his face.
Did the President of France call FIFA and make threats? No he did not.
Was the ban "suspended" despite everyone being aware that the red card was the wrong decision? No it was not.
Laurent Blanc missed a World Cup final. Not a round of 16 game. He missed what would have been the biggest game of his life.
France missed one of the best defenders of all time.
But they just got on with it and went and won the World Cup. No crying. No threats. No pedophiles making phone calls. Just went out, played and won the World Cup.
Because that's how it's done.