Viktoria Wyckman

Founder of Culture Defined. Global impact thriver. Helping brands connect with culture daily through web3, culture makers, community, content.

[Viktoria Wyckman @VWyckman]

Things in the making. Be ready to enter our creative neighborhood @rhood_io @notmabdulle

[Viktoria Wyckman @VWyckman]

@rhood_io @notmabdulle ❤️‍🔥

[Viktoria Wyckman @VWyckman]

This will need to change. Creators want to know their audience. And the audience need to get to know other peers of that audience. That’s true #community

[Viktoria Wyckman @VWyckman]

The current social landscape is built around a one-to-many format.. where high reach people are speaking to a large audience. This is not community. This is a one-way communication. No high reach people truly know their audience. #creatoreconomy

[Viktoria Wyckman @VWyckman]

The social landscape, @instagram and others is built around this idea of fame. Whilst from working with 10k+ creators, everyone is saying the same thing: community and real connections is key for them.

[Viktoria Wyckman @VWyckman]

High reach influential people are too aspirational and “lonely at the top”. Some might know their most loyal fans, but then the rest is a blur.

[Viktoria Wyckman @VWyckman]

There’s a misconception around NFTs given all PFP nft hype. I’m convinced that mass market adoption will happen when we don’t realise we’re buying things off chain…the user journey remains the same but the outcome is more transparent. Tickets, receipts. #nft

[Viktoria Wyckman @VWyckman]

“It’s not environmentally friendly”

[Viktoria Wyckman @VWyckman]

What’s the most common argument against web3 technologies you are facing? #web3 #nft #blockchain

[Viktoria Wyckman @VWyckman]

”It’s a fad”

[Viktoria Wyckman @VWyckman]

“Can’t see it’s adding enough value to the end consumer”

[Viktoria Wyckman @VWyckman]

@TheRealLoai

[Viktoria Wyckman @VWyckman]

@defined_culture launch mixtape NFT in partnership with CACHE

[Milk Road Crypto @milkroaddaily]

Today is YC demo day.

There were 227 total companies.

We looked through all of them to find the web3 companies.

Here they are 👇

[Poolsuite @Poolsuite]

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[Viktoria Wyckman @VWyckman]

@Poolsuite 🔥☀️☀️☀️☀️

[Viktoria Wyckman @VWyckman]

#poolsuite @Poolsuite

[Viktoria Wyckman @VWyckman]

I’m ready @Poolsuite @marty @ndreaslarsen leisure V 😎

[Culture Defined @defined_culture]

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[NinDAO @nindao_bot]

“Web2 is trying to attract the masses without having any core, [whereas] Web3 shares passion points, that’s the biggest difference” @VWyckman https://t.co/Uy2UZeqXYt. 4/12