Vaasu Gavarasana

Next Generation CMO

[Vaasu Gavarasana @VaasuOnTheGo]

6 day old Tata Nexon EV abruptly stopped and the locked the steering wheel forcing a sharp swerve. Thankfully my wife slowed down at a college intersection. No one got hurt. Imagine this happening at high speed? Watch out for this flaw in Tata Nexon

[Vaasu Gavarasana @VaasuOnTheGo]

@tata_cars @TataMotors 6 day old Tata Nexon EV abruptly stopped and the locked the steering wheel forcing a sharp swerve. Thankfully my wife slowed down at a college intersection and the car forced her off road. No one got hurt. Imagine this happening at high speed? Please also have my new car replaced

[Vaasu Gavarasana @VaasuOnTheGo]

@tata_cars 6 day old Tata Nexon EV abruptly stopped and the locked the steering wheel forcing a sharp swerve. Thankfully my wife slowed down at a college intersection and the car forced her off road. No one got hurt. Imagine this happening at high speed? Please also have my new car replaced

[Vaasu Gavarasana @VaasuOnTheGo]

6 day old Tata Nexon EV abruptly stopped and the locked the steering wheel forcing a sharp swerve. Thankfully my wife slowed down at a college intersection and the car forced her off road. No one got hurt. Imagine this happening at high speed? Please also have my new car replaced

[Vaasu Gavarasana @VaasuOnTheGo]

I am traveling, so this will be a short post.
More like a question. would love to get some views.

Most partners in a Venture Capital (VC) firm are not marketers. General Partners, Managing Partners and other partners might have marketing experience or at…https://t.co/r5isq3KaEj

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Product brand or ? (Hello Startups)

When starting a new business, it's important to focus on creating a product brand that effectively communicates the value of y our product to potential customers. A brand strategy like Apple's "Think Differen…https://t.co/uMdUX3DC7p

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Social Media Vs Open Internet

According to research conducted by GWI, Asian consumers tend to allocate only 30% of their online time to social media. On average, this equates to approximately 2 hours and 18 minutes per day.

Surprisingly, the…https://t.co/guMmx7Hop2

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: New Performance Media- Outdoor Mobility Ads?

On the way to a meeting, I happen to notice an ad for a college (this is for my daughter) placed behind a 3-wheeler taxi. I called the college and toward the end of the call, I was asked what prompte…https://t.co/zuMafWi3Y4

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Impact of Bank Bankruptcies on their Brand Equity

This topic popped into my mind because of the Silicon Valley Bank Collapse. As a Marketing guy, I started wondering if this would have any impact on their brand equity. To answer this question,…https://t.co/2HFAx6ouqA

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Who owns Pricing- CMO? or CFO?

Pricing is a critical aspect of marketing because it directly impacts a company's revenue, profit, and overall positioning in the market.

Here are a few reasons why pricing is considered a marketing function:

I…https://t.co/MCtxSggrPr

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Bing SEO

Bing SEO, like Google SEO, refers to the practice of optimizing a website's content and structure to improve its visibility and ranking in the search engine results pages (SERPs).

However, there are some differences in how Bing and G…https://t.co/04q0sF3yjt

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Reverse Engineer Lintas!

My reference is about Lowe Lintas, an agency that belongs to IPG. Most people may not be familiar with this agency's roots.

LINTAS actually stands for- "Lever International Advertising Services". Originally a departme…https://t.co/UAWsJtXlwG

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Media Planning on Facebook

According to recent reports, Facebook's CTR has experienced a significant decline of 5%, which is higher than the usual fluctuations.

In addition to this, not sure anyone noticed the missing "inspect" tool from its…https://t.co/Osvh7KoM08

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: CRM or CDP?

With the advent of CDP, CRM has now taken a back seat for marketers.

Many of the CDP platforms come equipped with CRM capabilities, However, there's a great need for CRM for the sales function.

Benefits of a CDP:
1.Create unified…https://t.co/JGvSi7IvaX

[Vaasu Gavarasana @VaasuOnTheGo]

welcome back home Rohit. https://t.co/hQQ8Rc0Bm5

[Vaasu Gavarasana @VaasuOnTheGo]

Re-Think: Posting daily?

With the increasing number of social media platforms and the never-ending stream of content, it's becoming harder to capture people's attention. Studies show that 70% of ads are not even seen, and our effective attention span is…https://t.co/ef4UGN5UVd

[Vaasu Gavarasana @VaasuOnTheGo]

https://t.co/ykjlkIFYah

[Vaasu Gavarasana @VaasuOnTheGo]

Want to create a viral ad?

https://t.co/lf599qSIcC

[Vaasu Gavarasana @VaasuOnTheGo]

@IKEAIndia @subbiah95 Instead of raising the service standards in India, IKEA has instead stooped to sub standard service standards in Hyderabad. IKEA Hyderabad is tarnishing the good name of IKEA that we so much admire. How sad

[Vaasu Gavarasana @VaasuOnTheGo]

@rajeshsawhney At least some of them have Indian CEOs