clients don't lose sleep over how a logo looks. they lose sleep wondering if they could've done better.
half the job is killing that doubt. you do it by being allergic to generic and giving every choice a reason.
meaning is what makes a design feel inevitable instead of optional.
Always told my sis, “As a uni girl, no let all these small boys whine you ohh. If you need anything, come to me.”
One day she came demanding iPhone 11 Pro Max. I delivered sharp sharp.
Few months later, I just notice say madam don upgrade to 14 Pro Max. I ask, How? 😲😲
She say, “Nah my boyfriend buy am.”
My eyes first clear.
Immediately, I carry her go 15 Pro Max. Make the small boy know say men mount. This boy no even panic, small boy rush upgrade am to 16 Pro.
At this point, it became personal.
As long as I still dey alive, nonsense no fit occur. I carry her straight go 17 Pro Max.
Now this small boy gather mind tell my sister:
Abeg ask your brother when be 18 release date.
The audacity of this generation.
We’re called students of English not English students. English students are of England origins while the other are learners of the language.
Difference btw lie and lay can be seen in how APC lie all the time and Nigerians lay all their hopes on PO to save us in 2027.
Adobe, Figma, Canva or Coreldraw doesn’t make you a designer.
Understanding visual hierarchy, contrast, and spacing makes you a designer. The software is just the pencil.