Velocity Growth (Formerly Growth University)

VelocityGrowth is where founders come to achieve phenomenal growth online. Founded by @craigzingerline & @JenBryan_ with support from @jason & the @Launch team

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

We're super excited to be working on this amazing program for founders!

[@jason @Jason]

we have opened up our @LAUNCH Growth University to any founders... it's priced at 10% of the value it provides, and we've hired a team to run it.

We are spinning it out into it's own company as well.

Follow @GrowthUni

Apply here:
https://t.co/KM6A1CfYXO

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

What are your favourite start ups right now that you think are going to be killing it in the next 12-18 months?

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Being an entrepreneur is tough. The market is always changing, the demands are always changing and the pressure of it all stays the same. What’s you favourite way to de-stress as a founder?

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Stop thinking about your idea. Go test it. Set up a landing page. Create a short advert and direct the people you think fit the bill. Gauge a signal. Lean in or iterate.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

If the content you create can inspire just one other person to make a change that positively impacts their business or experience around your problem/solution fit you are already winning on social media. Follower counts don't matter. It's all about the value.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

It's always going to be more cost-effective to keep a customer than find a new one. Retention matters and should be part of your marketing strategy. Stay top of mind even if you feel you've already won.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Reminder that it's 100% ok to monetize a service aspect of your startup, especially early on. Too much focus on product alone can sometimes lead you down the wrong path.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

What niche does your startup cater to?

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Employees who are results driven rather than hours submitted to the company driven will always win when it comes to driving the business forward.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Running a startup is hard. Giving yourself a break can feel harder. What do you do to wind down?

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Helping people is one of the most underrated marketing tactics. Dig deep into the solution your business provides and give your customers all the essential information they need. Giving value makes people feel valued.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Contextual marketing is so important. Being able to force your content in front of the right users right now is a key part of being able to target effectively. That's not going to be around forever. Are you able to bring your content to your audience without a targeting feature?

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Don't fall into the trap of building the perfect product. That's the fastest route to a failed start up.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

For every 1 startup brag you see on Twitter, there are probably 100 other founders heads down doing the work. Don't sweat what everyone else is doing, just do the work.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

You can't do it all on your own as a founder. Try to find repeatable tasks that you can outsource. Hire a VA if you can. Reprioritize your task list based on value created everyday. Small steps pay off.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

If the content you create can inspire just one other person to make a change that positively impacts their business or experience around your problem/solution fit you are already winning on social media. Follower counts don't matter. It's all about the value.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Understanding the metrics that matter to your business is crucial. Knowing how to avoid the feel good vanity metrics is even more crucial.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Don't focus on your competitors. If they start copying you - think of it as a win. You're on the right track.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

Reminder that it's 100% ok to monetize a service aspect of your startup, especially early on. Too much focus on product alone can sometimes lead you down the wrong path.

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

@GETCities Great discussion 👏👏👏

[Velocity Growth (Formerly Growth University) @VelocityGrowth_]

@heyitsmetysha Fantastic learning opportunities at @DCstartupweek