Chris West

CEO - Verbal Identity | Creating great tone of voice for great companies | Author: Strong Language: #1 best-seller

[Chris West @VerbID]

I’ve just set up my page on @buymeacoffee. If you like my work, want to spend some time asking me questions, let's do it. Just buy me a ☕ tps://www.buymeacoffee.com/pbURHIqaD

[Chris West @VerbID]

@pkelso It was always a sophomoric name change

[Chris West @VerbID]

@PatrickWaterso1 @ergonomics1957 I am sad to hear this. He was my Professor - strong and inspirational.

[Chris West @VerbID]

@dave_wakeman @VikkiRossWrites @adoseofjohn @EmilyHeward @DavidAaker @PaulRLewis Including my book as too theoretical? If so, apologies and I feel I failed

[National Park Service @NatlParkService]

One does not simply become a master of karate. First, you must accidentally walk into a spider web.

[Chris West @VerbID]

Contact Centre leaders: now that average wait times are 20+ minutes instead of 3 minutes, why don’t you extend the length of your on-hold loop of synthpop from about 3 minutes to, I don’t know, about 20?

[Chris West @VerbID]

My mum took me to the library to return a book I loved. and asked me what book I’d like to take out next. We went back home with the same book.

[Penguin Books UK @PenguinUKBooks]

When did you first fall in love with reading? Was it a particular book that did it? 💕

[Chris West @VerbID]

Brand is dead?
If ultimately we can predict/ iterate ad versioning until each person is served the individually most successful ad, do we still need brand equity?
Limits:
•role of human to approve each execution.
•people not bumping into the wrong ad
#GAIM24 #aiformarketing

[Chris West @VerbID]

“Gen AI enhances values, doesn’t create it”
2nd observation from #GAIM24,
It iterates but the iterations are only compelling because of the brand equity already established by slow, human, empathetic leaps.
{There’s a big ‘but’ coming up, see next post). }
#AI #aiformarketing

[Chris West @VerbID]

3 observations from today’s Gen AI for Marketing Conference.
Graph #1: You’re not creating value by doing the same as everyone else.
#GAIM24 #Marketing #MarketingCommunications

[Chris West @VerbID]

Perhaps it’d work right up until the client starts using AI to use the usual excuses for delaying payment. (Unless someone’s working on that already? It’d probably save clients a shitload of time in my experience)

[Tom Goodwin @tomfgoodwin]

Gen AI would change productivity if you could just say " Send invoice for scope 2 to X and chase it until paid"

But in many many ways this is far more complex than making a stunning video because it means pulling across programs and never making a mistake.

[Chris West @VerbID]

At #GAIM24 Hearing how AI will affect #Marketing Kick off from Hugo Veiga from @AKQA

[Chris West @VerbID]

Special visit to see the work in action?

[Chris West @VerbID]

Not seen it yet. But did you ever see Melancholia. One of my favourites

[Peter Markey @petermarkey]

Great to see these first few photos from the brilliant @Eventide_Film starring @james_markey_

[Peter Markey @petermarkey]

Great to see these first few photos from the brilliant @Eventide_Film starring @james_markey_

[Chris West @VerbID]

Mind-blown? That’s because you’ve tried to digest more than 2.5 Petabytes of info (which is the brain’s information capacity). Thanks to ⁦@Iterable⁩ GM, Russ Howe

[Chris West @VerbID]

How do you maintain authenticity in your brand’s relationship with your customers? Strong kick off talk - and LAUGHS! - from @AnneCVVigouroux at the #CMOconference

[Chris West @VerbID]

Difficult to produce? Out difficult to listen to?

[Chris West @VerbID]

(Not got 30? Ask me for a summary )
Got 30 minutes? Check out ⁦@cspenn⁩ and his 'how to' on evaluating the right generative AI platform for your workflow. https://t.co/M6209iDx89

[Chris West @VerbID]

@mustafasuleyman Yep

[Chris West @VerbID]

@petermarkey @SimAir737 Nooooo! How did you get to do this?