Chia Te Bakery Embarks on Global Expansion After Exiting China in 2022
According to a report from Taiwan News, Chia Te Bakery, known for its famous pineapple cakes, faced demands from the Chinese government to provide detailed recipes and other supplementary documentation to renew its import registration in China. These demands included specific information about factory operations, employee numbers, and the exact ratio of ingredients used in their pastries. As a result, Chia Te decided against submitting this information, ultimately choosing to withdraw from the Chinese market to avoid the risk of intellectual property theft. ( https://t.co/EACwxPoKkx )
Following their exit from the Chinese market in 2022, Chia Te Bakery has launched a new global operations plan. Besides focusing on the Taiwanese domestic market, their development goal is to introduce more exquisite products to the international market. In just two short years, the reputation of the Chia Te brand has transcended regional boundaries, gaining recognition in markets across multiple countries. Even Japan's most influential star, Takuya Kimura, couldn't help but praise Chia Te's pineapple cakes as being incredibly delicious!
This strategy mirrors the approach taken by the South Korean entertainment industry, which, after deciding to collectively abandon the Chinese market due to the government's censorship, shifted its focus to the broader international market. As a result, numerous productions such as "Squid Game" have emerged, leading South Korea's entertainment industry to break out of Asia and become a new force in the global cultural landscape.
Chia Te Bakery Embarks on Global Expansion After Exiting China in 2022
According to a report from Taiwan News, Chia Te Bakery, known for its famous pineapple cakes, faced demands from the Chinese government to provide detailed recipes and other supplementary documentation to renew its import registration in China. These demands included specific information about factory operations, employee numbers, and the exact ratio of ingredients used in their pastries. As a result, Chia Te decided against submitting this information, ultimately choosing to withdraw from the Chinese market to avoid the risk of intellectual property theft. ( https://t.co/EACwxPoKkx )
Following their exit from the Chinese market in 2022, Chia Te Bakery has launched a new global operations plan. Besides focusing on the Taiwanese domestic market, their development goal is to introduce more exquisite products to the international market. In just two short years, the reputation of the Chia Te brand has transcended regional boundaries, gaining recognition in markets across multiple countries. Even Japan's most influential star, Takuya Kimura, couldn't help but praise Chia Te's pineapple cakes as being incredibly delicious!
This strategy mirrors the approach taken by the South Korean entertainment industry, which, after deciding to collectively abandon the Chinese market due to the government's censorship, shifted its focus to the broader international market. As a result, numerous productions such as "Squid Game" have emerged, leading South Korea's entertainment industry to break out of Asia and become a new force in the global cultural landscape.