Verdin

Marketing, Strategy & Creative | California’s Central Coast
The dream team behind empowered Business Improvement and Special Districts

[Verdin @VerdinMarketing]

Verdin Marketing is proud to announce the promotion of two longtime partners to the C-Suite level. Ashlee Akers has been appointed as Chief Strategy Officer, while Michelle Starnes has been appointed as Chief Operating Officer. 🟥 Learn more: https://t.co/XnqDDlQHAQ

[Verdin @VerdinMarketing]

Our design team produced a map graphic of San Luis Obispo and its neighborhoods. Locals will recognize familiar landmarks in a modern and colorful illustrated style that fits in with the branding of the SLO tourism group. The map is now visible on https://t.co/X5xVpyQ57P.

[Verdin @VerdinMarketing]

Is your #specialdistrict prepared for a crisis? No one wants to think about it, but it sure pays off if a crisis does come. In this recent blog post, we break down how to create a #crisiscommunications plan for your district: https://t.co/gMWjDFSbW1

[Verdin @VerdinMarketing]

"Create some visuals to inform the public about construction updates on a building that hasn't been built yet." That was the challenge the City of San Luis Obispo posed to our design team about a new parking structure planned for our downtown SLO area. Here's our illustration!

[Verdin @VerdinMarketing]

For a new series of social media videos, marketing client Community West Bank asked us to highlight the benefits of banking with a local institution rather than a giant chain bank. Videos like this one feature bank reps working with wineries, flower growers, dentists and more.

[Verdin @VerdinMarketing]

Thanks for the reminder, Mr. Twain! 🤣 Anyone else out there in the #tourismmarketing world having a busy summer?

[Verdin @VerdinMarketing]

We love doing marketing and advertising work for successful hometown businesses, and Idler's Home is the epitome of that. We put together this advertisement highlighting one of their coolest policies, the Price Match Promise, which matches discounts customers find elsewhere.

[Verdin @VerdinMarketing]

AI language generators like ChatGPT have been all over the news lately, and we've been playing around with this fascinating tech at Verdin, too. Read this blog post to see how our content team is putting it to work. https://t.co/uyLL2bveLb

[Verdin @VerdinMarketing]

Our hometown of San Luis Obispo has a thriving public art scene, so we have been thrilled to work on a new campaign highlighting different works for Visit San Luis Obispo. In addition to fun social media videos, we've also been writing blog posts.

[Verdin @VerdinMarketing]

Visual branding is some of the most satisfying work that our content team gets the pleasure of developing for our clients. We recently helped GVRD, a parks and recreation department client, develop a cohesive look that's earthy, fun and eye-catching, perfect for their vibe.

[Verdin @VerdinMarketing]

Video is so critical for strong social media marketing these days. We recently started making behind-the-scenes Instagram Reels for local restaurant client Old Juan's Cantina, and they've been getting a great response!

[Verdin @VerdinMarketing]

Happy St. Patrick's Day, Verdin friends and followers! We hope you find yourself a little luck today. 💚 #verdinmarketing #marketing #oneteamonedream #stpatricksday

[Verdin @VerdinMarketing]

Do you have any smart home devices around the house, or do you ever ask questions of your phone's virtual assistant? Then you're familiar with voice search. This blog post delves into how we can optimize our marketing content to match. Read more: https://t.co/WPHfkMHBWl

[Verdin @VerdinMarketing]

Happy #InternationalWomensDay, smack dab in the middle of #WomensHistoryMonth. Our founder and CEO Mary Verdin has been making history at her woman-operated marketing firm for 20 years. We're celebrating her and all the extraordinary women on our team today! ✊

[Verdin @VerdinMarketing]

#Tourismmarketing client @VisitAGCA came to us asking for a campaign that could help them book more midweek hotel stays. Our idea: No weekend needed. Response for this ongoing campaign has been strong so far! We love coming up with new concepts in our ever-changing industry.

[Verdin @VerdinMarketing]

At long last, Netflix has allowed #advertising, creating new opportunities for #digitalmarketing. Should your company dive in and start buying up ad space for your clients? Read our take on our blog: https://t.co/9eF3wAlz9F

[Verdin @VerdinMarketing]

Happy #ValentinesDay, Verdin loved ones! As experts in the world of #tourismmarketing, we happily create lots of romance-themed content around this time of year. We have to admit, it's pretty fun to dream up date night ideas for all of our great destinations. 😘

[Verdin @VerdinMarketing]

#Marketing client Community West Bank recently asked us to create some #printads highlighting their lending customers. Our #graphicdesign team used some striking pull quotes, along with a nod to the client's tagline, a bank "you can count on." How do you think they turned out?

[Verdin @VerdinMarketing]

#Emailmarketing is a great way to grow an engaged community audience. We helped our client Greater Vallejo Recreation District launch a brand-new newsletter by setting up some beautiful campaign templates. Did you know the majority of email opens now occur on mobile devices?

[Verdin @VerdinMarketing]

For January, tourism client @concordfun wanted a campaign that would turn their popular Comfort Food Week from years past into a whole month. We prepped graphics, videos, social media influencer content, blog posts, press releases and more. https://t.co/wr4QZUWC3W