Vernon Research

We study preferences of decision makers and produce powerful insights for our clients.

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We asked IOP members at the beginning of the summer and again in the fall for their opinions on fireworks regulations. Here are the most recent top selections.

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When looking at doctors, people care about soft skills, like being able to listen and show you care, and facts, like what your specialties are and what school you went to.

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Below are the results for agricultural statements we asked IOP members. The percentages are people who agreed with the statement. The only divisive topic was about agriculture's contribution to water quality, with 34% disagreeing (there was also a "no opinion" option).

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Here are some of the results for the cannabis and cannabidiol statements we asked many IOP members about last month. The percentages shown are the people who agreed with the statement. Note: Cannabidiol products do not contain THC, the ingredient that gets you high.

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When we asked IOP members about their favorite frozen treats, it's not a surprise that various forms of cold dairy products made up the majority of the responses. Cold fruit in various forms was mentioned by a number of people, too. Here are the top 5 categories.

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In a recent survey, IOP members were asked about some of their purchasing behaviors, specifically for items costing more than $100. There were many options to select from, and people could select as many as they liked. These are the top six most popular.

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IOP members are spread fairly evenly throughout the range between not having heard of NewBo and going there multiple times per month. Are there any unique neighborhoods outside of the Cedar Rapids area that you think not many people know about?

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We recently asked some IOP members why they complete surveys. Although the reason mentioned most often was that they enjoy receiving rewards, for many members, there wasn't just one reason.

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The clear message coming from the responses to the question "What has changed most about the way you purchase products or services for you or your household in the last two years?" is that people are buying more online, especially on Amazon.

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Here are your results from the January fun survey! Half of the IOP members polled would use spaces connected to a retirement community if they were open to the public and convenient.

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In December, we asked some panelists about the qualities they're looking for in presidential candidates. There were 16 options to select from and we asked everyone to choose their top five.

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An IOP member wanted to know where the best bike trails were, so we asked other members in November. There were many suggestions, mostly in Eastern Iowa. The top three were Cedar Valley Nature Trail, Heritage Trail, and High Trestle Trail near Slater.

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In November, IOP members told us the Iowa DNR services they used most were: trail information, camping, water condition reports, and information about licenses and laws. There were many other services used by 14% or fewer.

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An IOP member wanted to know about books other members would recommend. Some of the most-recommended were "Girl, Wash Your Face", "Bible", "Lilac Girls", "Fear: Trump in the White House", "The Nightingale", and "The President is Missing", and there were so many more!

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Why do you think more pet owners don't have pet insurance?

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Happy Diwali! I hope everyone has some tasty food on hand, because these results are bound to make your mouth water like they did mine.

An IOP member wanted to know everyone's favorite fair foods. Here are the top 9 responses from a September survey of IOP members.