Veronica Pullen

Somatic Copy™ | Sales copy that converts buyers without remorse & company comms that get buy-in, not backlash

[Veronica Pullen @VeronicaPullen]

Is starting a Substack newsletter right for you? All your Substack publishing questions answered here:

https://t.co/TS8Nuj77fq

[Veronica Pullen @VeronicaPullen]

Every time you set out to play a bigger game, your Subconscious Security Guards (SSG’s) will clock on for a shift.

From my 13 years of experience mentoring online business owners to create and sell their digital offers, I can pinpoint the exact moments your SSGs will show up…

1. When you are on the cusp of launching your new offer

2. 4 days before the deadline / cart close during your launch (see my QM2 analogy)

The ideating and creating stage of crafting a new digital offer is fun and exciting.

= SAFE.

On the cusp of your launch - which can occur anytime between ‘Next task is to write the sales page copy’ and your first sale - you are one step away from expanding beyond where you are now.

= UNSAFE.

So, your subconscious starts to panic. Calls in your swat team of SSGs.

Your SSGs do a “Risk Assessment” and report back to their Subconscious Superviser that to keep you safe, they must ensure you stay as you are.

They know what that will take and set to work immediately.

You, meanwhile, have no idea how manipulative they are.

So, when they rush over to you, all nicey nicey and charming AF with an “urgent” message of advice, such as …

💡Gifting you a brilliant idea - an exciting new digital product you should create that is eVeN beTTeR than the one you’ve already made …

💡Notifying you of a bigger priority - something that needs your attention now (sickness, personal drama, or an unexpected high ticket 1-1 client enquiry - especially if you’re trying to transition from 1-1 to one to many or passive income) …

💡 Alerting you to an urgent task – something that you must do first (such as, promote a free thing, nurture your audience, or finish building your website.)

Or telling you literally anything that will distract you from selling this damn thing…

You believe your SSGs.

Think they know you best.

You trust them.

And tell yourself:

“This digital product is the wrong idea.”

“Writing persuasive copy and content is too hard for me.”

“Selling digital products feels icky”.

(Hello, GenX and Boomers conditioned to do “a hard day’s work for an honest day’s pay!)

And…

*Cue the sound of squealing brakes and screeching tyres as your momentum comes to a hard STOP!*

You exit your plans stage left, bury your digital product idea in your digital bin and set off to do exactly what your manipulative SSGs told you to!

Those SSGs clock off and go home, proud of themselves for a job well done.

Your digital product offering rests in peace in the graveyard of broken dreams and unfulfilled potential.

And you stay playing small… again.

Until you work with me, that is.

Because I have met the SSGs many times in my 15 years in business - including during my own launches.

I know their game, I know where they hide and I know how they operate.

And I will shine the spotlight on your team of SSGs when they show up, so they can stop running your show.

If you’re done letting your SSGs trample all over your plans for growth online and you’re ready to launch the irresistible PDF offer that puts you on the map …

Then come work with me where we’ll co-create your irresistible low-cost PDF offer together - with my expert eyes on every step, every word, and any SSG wobble.

It’ll become the product that builds your visibility, credibility, and daily sales.

And when your SSGs try to clock in again?

Your newly appointed CSGs (Conscious Security Guards 😎) will be waiting to send them packing.

Sound good? Let's connect

[Veronica Pullen @VeronicaPullen]

Next time you buy something where the cost is high enough to put a noticeable dent on your bank balance...
As you pay over the money, feel into the energy of your money as a close friend that you’re waving off on their travels...
And as you wave your money friend off, wish them a safe journey and ask them to come back to you soon.
Then, watch what happens in the next few days...
❤

[Veronica Pullen @VeronicaPullen]

There is a certain speed a plane has to reach when it hurtles down the runway before it can take off.

Let’s say your plane is small, like a Cessna.

A Cessna typically needs to reach 75mph to take off.

If that plane is not doing 75mph by the time it reaches the end of the runway, it’s not leaving the ground.

They call it the “point of no return.”

Either you hit the speed and fly or you run out of runway and hit the wall.

Too many online business owners are pootling along the runway, trying to sell the courses and programs they’ve always offered.

Trouble is, they’re not selling so well now.

For many, that means sales have slowed or stalled.

It’s still possible to sell online offers at all price points today.

There IS a way to gain the momentum you need for your sales to take off in this new era.

That’s what we’re doing in “PDF to Profit” …

Together - with ChatGPT doing the bulk of the heavy lifting.

• It will speak to people who are slightly earlier in their journey than your usual buyers.

• You’ll reach people who might usually scroll past your higher-ticket stuff.

• People who will say yes to a low-ticket offer that solves a specific problem.

I call this your 10am crowd (your usual buyers sit at 12 o’clock).

We’ll brainstorm your ‘10am issue’ that seamlessly serves as the nurturing guide through 11am so they’ll want to meet you at midday…

We’ll build it into an irresistible offer that will intrigue people to stop, read and click…

We’ll create your compelling sales copy that will excite curious readers to buy…

ChatGPT will do most of the heavy lifting - with you and I guiding the way.

(I’m going to hand you the prompts I used to plan, create and promote the “GEO Starter Kit”.)

And you’ll have a sizzling PDF-based offer that will get your ongoing sales flying high.

So You Too Can Create PDF Products You're Proud of That Strangers Buy Instantly - Without Worrying Whether Anyone Will Want It.

Build Expert Authority and Trust, FAST! Pave The Way for Buyers to Become Your Next Premium Client. And Generate Sales Before You Write a Single Word...

... even if you only have a small audience!

Your investment - £34.99

Start your journey here: https://t.co/hmQjJzFdD1

[Veronica Pullen @VeronicaPullen]

If Insta, LinkedIn, YouTube blah blah are where ‘you’ll find the audience who will buy from you, and Facebook is full of timewasters’...

And you’re hearing that message on Facebook...

Ask yourself why!

[Veronica Pullen @VeronicaPullen]

💰I came across a conversation about print on demand products profits the other day.

Amazon KDP is the most common type of Print on Demand in our online business world.

PoD is creating a digital asset – like a journal – and uploading it to Amazon. When someone buys, Amazon print it and send it to the customer.

I’ve got a couple of PoD products listed on Amazon – a cruise planner and an abundance tracking journal.

13 years ago, I self-published a book on Amazon, “Social Prospecting for Twitter”. The paperback version is also Print on Demand.

I’ve no beef with PoD and there are reasons why you might want to create and promote PoD products.

📈 But going back to the topic of profit…

Vast difference.

If you sell a £9.99 PoD paperback on Amazon, you will receive £3.07.

If you sell a £9.99 PDF directly, organically, you will receive £9.64 after Stripe fees.

Even if you partner with affiliates and pay them £5 per sale, you still make more profit, compared to PoD.

📖That’s why, in “PDF to Profit” we will be planning, creating and selling a value-packed PDF you will promote directly.

“PDF to Profit” is my new, live, small group intensive where we will build your sellable, list-growing, PDF, together - with ChatGPT doing the bulk of the heavy lifting.

A buyer-attracting digital product, solving a real, specific problem.

A systemised solution to a problem people far beyond your current audience wish they knew how to fix.

Giving people on the periphery of your orbit a quick win, even when your main offers don’t appeal - so you can help them see why your work would be valuable to them.

Let me give you Everything You Need to Plan, Promote & Sell a Compelling PDF Product That Generates Semi-Passive Profits, Forever!

https://t.co/0mxQ9fWRDK

[Veronica Pullen @VeronicaPullen]

Do You Want ChatGPT to Say Your Name When Your Ideal Clients Ask ChatGPT for Recommendations in Your Niche Topic?

Download the FREE "Recommend Me, GPT! Guide Now & Boost Your AI Search Discoverability & Recommendations!

https://t.co/3Y0PqqMfdB

[Veronica Pullen @VeronicaPullen]

Link: https://t.co/mVXSUffUH2

[Veronica Pullen @VeronicaPullen]

Are you writing personal story-based content to attract clients but even though people seem to enjoy reading, they don’t click through and buy?

That’s because there’s a difference between a personal story that fascinates friends and a story that excites your ideal clients to take the action you ask for in your CTA.

The difference?

Your story’s “sat-nav”.

The story’s sat nav sets the route your reader's attention will take.

When your story focuses too heavily on ‘I’, the sat-nav diverts your reader away from your offer.

They don’t even register your CTA is there.

The good news is, it’s a simple 5-step process to set the sat-nav to drive your readers’ attention and excitement to your offer, so you are only a few minutes away from turning your fascinating stories into your most magnetic marketing content.

The 5 steps to storyselling are revealed inside my low-cost “Sizzling Storyselling on Social” course and you can get instant access for $9.

Sizzling Storyselling on Social is a step-by-step online course (delivered in video, text transcripts and private audio podcast) for coaches, experts, therapists, service-providers and small business owners who want to write engaging stories in posts and emails that hold their readers’ attention, so they build trust, respect and authority with their audience and more of their perfect-fit prospects follow their CTA to buy.

Get instant access now for $9 👇🏻👇🏻

[Veronica Pullen @VeronicaPullen]

Choose how much support you prefer.

All options include 1-1.

Early-bird pricing starts at £199.

Bring what you have.

Together, we’ll unpack, elevate, communicate and multiply the perceived value,
https://t.co/amMFRgCGJD

[Veronica Pullen @VeronicaPullen]

From apples 🍏 to oranges 🍊

Ten years ago, that was the name I gave my company.

Today, it’s the promise behind everything I do.

I help you create irresistible offers (for digital products, programmes and services) that stand out from the crowd, attract the buyers you want and sell with ease.

I’m here for the people who are good at what they do and find it hard to explain why they’re the best.

I’m here for the people who don’t want to have to get on calls to convince people or justify your prices.

Your irresistible offer will take the hard work out of selling.

The first step to building an irresistible offer is to unpack all the - visible and invisible - value that make you the best option for your people.

At step 2, we elevate the perceived value to your ideal buyer - the positioning elements that mean you stand apart in your ‘category of one.

At step 3, we create the sales copy that clearly communicates the full value inside your offer, so your ideal buyers immediately recognise it is right for them.

And at step 4, when it makes sense to, we add two irresistible upgrade opportunities, and price stack them.

Your core offer is already an orange.

Now we create two progressive, premium offers and turn your highest-priced option into the juiciest orange.

So saying yes to more feels like a much bigger, more exciting win for them.

If you’re ready to be the 🍊 in a crowd of 🍏🍏🍏🍏 and reduce resistance, increase desire and excite buyers to upgrade …

Buyers who will thank you for giving them such a win/win opportunity…

Irresistible Offers is open now.

Bring what you have.

Together, we’ll unpack, elevate, communicate and multiply the perceived value, so more of the people you want will say yes.

Early-bird pricing starts at £199.

All options include 1-1 support. 👇🏻

[Veronica Pullen @VeronicaPullen]

I love this quote from Mike Dooley

There’s no such thing as luck. Just folks who believe in the magic enough to keep showing up.

[Veronica Pullen @VeronicaPullen]

Design like this looks cutesy. But it’s VERY POOR from an accessibility perspective.

As we get older, our eyesight naturally deteriorates.

So while I’m banging this drum earlier than most of you due to my RP, sooner or later you’ll have the same problem reading design like this and your audience probably already has!

For now, could you dial up your design contrast a bit, set your email font size bigger than 10pt and test how they appear on dark mode? 🏆

Thank you, please.

[Veronica Pullen @VeronicaPullen]

You can find mine here

https://t.co/vusnxGBFYN

[Veronica Pullen @VeronicaPullen]

A Lead Magnet That Gives Your Audience a Memorable Experience

Standing in the queue in the supermarket last weekend, I was looking at the rack of gift cards next to the checkout.

Some gift cards enable the recipient to buy a ‘thing‘ from a specific retailer… M&S, etc.

Others mean the recipient can enjoy an experience… a meal out with friends, a trip to the theatre with their family, or a day racing a supercar around a track, for example.

People never forget how you made them feel.

Experiences invoke emotions which create memories.

A free online challenge is an “experience” lead magnet.
Instead of offering a ‘thing‘ as your lead magnet, (a PDF checklist, etc), you have an opportunity to deliver a WOW experience that makes a memory when your lead magnet is a free online challenge.

Think of your online challenge as:

… an event that your ideal clients travel from far and wide to attend. Unlike a ‘normal’ event where there might be a handful of people who are interested in what you offer, your challenge participants are all there for you.

… a showcase, where your ideal clients can get an inside peek into your expertise and personality.

… a deep connection, between you and your participants.

Their journey from meeting you to liking, knowing, and trusting you is expedited.

When you’ve given them an experience with you, when they have FELT something with you, the chances of them choosing to work with you increase.

You’ll stand out from a crowd that they don’t have that same connection with.

You’ll be more memorable to them and they’ll take more notice of you.

Done well, your free online challenge is a powerful lead magnet for building your most engaged audiences of email and Messenger subscribers – long-term assets for your business…

… that brings you a consistent stream of inquiries, paying clients and raving fans – even if you have a small audience.

[Veronica Pullen @VeronicaPullen]

Just because people follow you, don’t take their attention for granted.

The good news is that respecting the attention you receive from your audience takes little effort but will go a long way,

Here’s three things you can start doing today to respect the attention you have gained so far:

1⃣Segmenting your email list so you’re not promoting your paid offers to people who have already bought.

2⃣Adding a ‘soft opt-out’ option to your launch emails so people who don’t want to be emailed about your launch can step out but stay on your list.

3⃣Discerning which other people you promote so you’re only introducing them to those you trust, and discerning the content you share to ensure it is relevant.

When you get involved in “sharing pods” or promote anyone that asks you to, don’t be surprised when people switch off from you.

Anything else you’d add?

What makes you want to unfollow or unsubscribe from others?

[Veronica Pullen @VeronicaPullen]

Things you don’t have to do when you sell a low-cost, high volume, impact-packed PDF:

❌ Deal with membership site login issues - you send the PDF by email

❌ Create course slides and record videos

❌ Make images and graphics

❌ Record audios

❌ Set up a checkout / cart - you could just use a Stripe or PayPal link

Things you can include when you sell a low-cost, high volume, impact-packed PDF:

✅ Videos - like how-to Looms

✅ Audio - like your voiceover or additional insights

✅ Images and graphics - explainedd, infographics, charts

✅ Bumps and upsells to increase your average order value - with or without a checkout page

✅ Cross sells - signpost your engaged readers to your other relevant offers

✅ Affiliate links - signpost your engaged readers to other people’s relevant offers

❤️ Ultimately, your irresistible PDF offer can include whatever you want it yo to

❤️ And you can keep it simply as a structured text-based download.

💰 Inside PDF to Profit we’ll be planning, creating and promoting your irresistible low-priced PDF offer that solves one specific problem, fast, and sells like hotcakes.

🚀 Reach more of your ideal clients with an offer they can make a quick decision on

🚀 Get paid to grow your email list with buyers, not freebie seekers

🚀 Boost your revenue momentum with an offer that even people who come across you for the first time want to buy.

Details of PDF to Profit 👇🏻👇🏻

https://t.co/RJvhGNoMvE

[Veronica Pullen @VeronicaPullen]

SPEAKING YOUR TRUTH- the fear 😨

I've just received a private message about the post I wrote the other day on sharing BS Facebook protest posts.

It was a passionate, unfiltered message, and was written as I speak, unfiltered.

The message I received said "it makes me want to run a million miles from you."🏃🏻‍♀️

Imagine for a minute that you wrote a passionate, unfiltered message on Facebook, and received this message...

What does it bring up for you?💭

🤔 Does the idea of posting your unfiltered thoughts on Facebook make you feel sick?

🤔 Do you have an 'online persona' that is different to how you show up offline?

🤔Do you fear that if you say what you REALLY think, people won't like you anymore?

And would hearing that someone has unfriended or unfollowed you because they didn't like what you said, upset you?

Would receiving a message like this make you want to retreat? 😔

Cause you to delete the post and feel fearful because you've upset someone? 🙈

A couple of years ago, receiving this message would have knocked me a bit.

💩 "Oh sh*t!" would have been my first thought.

I have had a coach that is a BIG swearer.

She's totally unfiltered and 10% of everything she writes is the F word. 🤬

In the beginning, I had this belief that we have to be totally professional online, and seeing people swear would majorly trigger me.

In fact, as I write this, I've just remembered that I've actually written a message like the one I received today, to someone who swore in an email.

OMG. The shame! 😳

But the thing is, it was ME being triggered by their swearing. It was my stuff.

They were just being themselves - authentically.
If you have fear around posting in your authentic voice, sit with it for a while.

Ask yourself what you're scared of? 👻

If your first thought on receiving a message like the one I got is "oh sh*t!", sit with that for a while and ask yourself why you care so much what people think?

I'm writing this just as much for me as for you.

Because in real life, I swear. A lot. 🤬

If you've worked with me privately, you'll know this.

But if you only know me online, you might be surprised to hear how many times I'll say the F word when I'm speaking with passion.

But online, I've got a massive block around allowing myself to swear in posts.

Look, I'm writing "the F word" here.

The thought of writing the word makes me want to vomit. 🤮

I'm council estate born and bred, and I shop at Tesco.

I couldn't be more working class if I tried lol.

And I don't think I pretend to be otherwise.

Except for the swearing.

Hmmm..,

Anyway, there is some odd planetary activity at the moment that is activating our fears and triggers.

So there is a very high chance that if you are speaking
your truth, you will trigger someone - and they will tell you.

But that isn't a reason not to speak your truth. 🗣️

Let's face it, that passionate message resonated with my community.

When I write with passion, my posts get shared.

'Professional' = vanilla.
Vanilla blurs into the background.

Passion stands out and gets attention from your like minds - your ideal clients who are such a delight to work with

[Veronica Pullen @VeronicaPullen]

There is a certain speed a plane has to reach when it hurtles down the runway before it can take off.

Let’s say your plane is small, like a Cessna.

A Cessna typically needs to reach 75mph to take off.

If the plane has not reached 75mph by the end of the runway, it’s not leaving the ground.

They call it the “point of no return.”

Either you hit the speed and fly or you run out of runway and hit something else.

If you are ambling down your runway, trying to sell what you’ve always offered and your sales have slowed or stalled… you might be wondering how you can get your biz to fly again.

It IS still possible to sell online offers at all price points today.

There IS a way to gain rapid momentum and get your revenue to take off again.

… an irresistible low-priced PDF offer that solves one specific problem, fast, and brings you sales every day.

… an irresistible low-priced PDF offer that reaches buyers who scroll past your usual offers and builds their trust in you.

… an irresistible low-priced PDF offer that shows your ideal clients how valuable your premium offers are for them and seamlessly leads them to buy again.

That’s what you will learn to create when you purchase my “PDF to Profit” program.

Want a sizzling PDF-based offer that will get your ongoing sales flying high again?

Let me know 👇🏻👇🏻 and I’ll send you the info.

[Veronica Pullen @VeronicaPullen]

A Savvy Way to Use Facebook Group Questions

When you ask to join almost any Facebook group these days, chances are a pop up will appear asking you at least one question.

Many group owners use their group questions to ask how you found the group, or what your area of expertise is.

Some also ask you to type yes to agree to their group rules.

However, there is a very savvy way that you can use group questions…

… inviting your group joiners to opt in for your (compelling, and directly related to the topic of the group) lead magnet.

One of my clients is seeing an average of 92% of their new group joiners providing their email address, adding 509 additional email subscribers to their list in the past month.

Think about how you could adopt this strategy to grow your email list in Facebook groups you manage.

[Veronica Pullen @VeronicaPullen]

You’ll only get this in the Solopreneur’s Toolkit - live today.
A few weeks ago, Karen King invited me to be part of her brand new toolkit.

Karen runs what used to be called Gold Star Pro and has recently rebranded to Escapepreneur™ - the Go High Level white label sales and marketing platform I have partnered with since 2022.

Business Simplified: The Solopreneur’s Toolkit brings together 10 experts offering practical resources for solopreneurs.

My offering is my Signature System Planner.

I created this planner in 2016 to help my clients map out and clearly explain their work and why it was different.

The Signature System Planner walks you through a step-by-step process to extract your unique method from your head, structure it into a framework, and give it a name.

Your Signature System gives you a visual asset that makes it instantly clear to your ideal clients why you're the one they need.

I sold it separately for £27 for a couple of years.

It’s been sat on my hard drive since then, with only my private clients getting access.

I've just reviewed and updated it for 2026.

And the only place you can get it right now is inside this toolkit - completely free.

Alongside my Signature System Planner, you’ll find nine other experts covering: selling without content, automating your business, calming the chaos, getting your business ready for franchising and more.

All hand picked and yours for FREE.

Register for the Solopreneur’s Toolkit here…

https://t.co/soOLvfmxHA

Then choose the resources you want (PICK MINE too lol!), and K will send them straight into your inbox.