Veronica Pullen

Somatic Copy™ | Sales copy that converts buyers without remorse & company comms that get buy-in, not backlash

[Veronica Pullen @VeronicaPullen]

Is starting a Substack newsletter right for you? All your Substack publishing questions answered here:

https://t.co/TS8Nuj77fq

[Veronica Pullen @VeronicaPullen]

@rorysutherland Meanwhile, I think Aldi’s search for Cauli-dog is a brilliant pre-launch campaign. The phone like, the “tell Aldi on their Facebook page if you find him” and the whole storytelling + merch. I love it.

[Veronica Pullen @VeronicaPullen]

You won’t become a good writer of copy by attending a couple of workshops or buying a course.

It’s vital you take an active interest in the copy around you.

You must study how the people who get you to take action have done and interpret why.

And the most important step – practice.

Write, write, and write some more.

Test ideas, observe the data and tweak.

That’s how winners win the game!

[Veronica Pullen @VeronicaPullen]

3 Reasons Your Facebook Posts are Ignored

Every so often, a post in your Facebook newsfeed will catch your attention.

If you were to count the number of posts you scroll past versus the number of posts that grab your attention, it’s probably something like scroll past 10 posts and interact with 1.

Now, let’s look at the reasons why the posts you do interact with are grabbing your attention…

Read full blog:https://t.co/zfx9spCFJr

[Veronica Pullen @VeronicaPullen]

When was the last time you downloaded your email list data and saved it locally?

If you are not exporting your data regularly, you’re still building your house on rented land!

[Veronica Pullen @VeronicaPullen]

Quick promo copy tip: the value perception for units of time.

🅰️ When you’re talking about the time it will take to reach an outcome, using the SMALLER unit of time is perceived as being EASIER to manage.

For example:

“Do the difficult thing for one week to achieve this result”

Versus

“Do the difficult thing for seven days to achieve this result”

The lower number - one - instinctively feels less time and effort than the higher number - even though they’re the same amount of time.

🅱️ When you’re talking about the time they have access to a BENEFIT, then the HIGHER number is perceived as longer/MORE valuable.

For example:

“Get access to email support from me for seven days”

Versus

“Get access to email support from me for one week”

The higher number - seven - feels longer than the lower number, even though they’re the same amount of time.

✅ Use the low number for the amount of time effort required

✅ Use the high number for the amount of time they will receive the benefit.

👑 And instinctively, the perceived VALUE of your offer INCREASES!

[Veronica Pullen @VeronicaPullen]

Turn one order into multiple - instantly!

Your next customer is about to buy… are you making a sale…?

Or is that one “yes” about to become 2… 3…. or 4 streams of income?

Will you shortly be celebrating serving a one-off customer or a repeat buyer - and your next premium client?

Most online business owners aim for the one “yes”.

They leave behind the 20%-40% of extra revenue they would easily add - if only they asked.

✨ That’s why I’ve created my brand-new “Micro-Order Multipliers Pack”.

The Micro-Order Multipliers Pack contains everything you need to turn one-time buyers into repeat customers - instantly - before they even leave your checkout page.

✅ You’ll boost your average order value.

✅ You’ll double, triple or quadruple your sales volume from a sizeable % of your checkout transactions.

✅ Digital products you created last year will become today's money-makers - and next year's.

✅ And you’ll pave the way for the stranger who found you yesterday to become your new premium client tomorrow.

The Micro-Order Multipliers Pack is not a course you’ll never log into.

It’s not a book you’ll never read.

🎉 it’s a 74-page precision instruction manual you can upload to ChatGPT, Claude, or whatever AI model you use to create repeatable revenue today…

It’s for online business owners selling digital products, programs, or services who want to multiply revenue from every sale, instead of always having to chase new leads.

Inside, you’ll find:

☑️ 17 order bump offer strategies, swipeable examples and copy framework to add 20%+ extra revenue to every sale - instantly

☑️ 11 ready-to-use upsell ideas and examples, and sales page copy framework and prompts to turn one-time buyers into repeat customers - at the click of a button

☑️ The Micro-Offer to Premium Profits Pathway to confidently build a suite of offers your ideal clients will want to upgrade to, so you sell your higher-proximity and premium priced offers with ease

☑️ Plug-and-Play Upsell Email Campaign that encourages buyers to take action on what they’ve purchased, so they see results and you receive more rave reviews.

☑️ Plug-and-Play Premium Offer Invite Email Campaign: Swipeable templates to silently and seamlessly invite buyers into your premium, higher-touch offers - without needing a whole new launch.

The Micro-Order Multipliers Pack is available now.

Want to turn one-time buyers into repeat customers - instantly - before they even leave your checkout?

Say “MULTIPLY”👇🏻👇🏻👇🏻and I’ll reply with the 🔗

[Veronica Pullen @VeronicaPullen]

If you don’t know my back story, I was born 70% deaf.

If you are like the many business owners I’ve met, you likely have ‘something’ that you feel holds you back from doing business online as well as others.

When I started my business, I used to believe all my challenges were problems I had to mask or hide to be seen as a credible business owner.

It didn’t take long to realise the only person I was hurting with that strategy was me, so changed everything up to work around me.

I operate entirely online because travel and navigating access offline can be problematic.

I work with clients virtually as being on Zoom with earphones makes it easier to hear.

Responding to their questions asynchronously is something I can do effortlessly.

I don’t give out my personal mobile number so you can’t ring me.

I either don’t do, or outsource other tasks that fry my
brain.

I will never be consistently organised so don’t even try to be.

I will find a workaround if it matters to me.

Otherwise I release myself from any pressure to do better.

I unapologetically set rules in my business that prioritise me showing up in my work as my peak performance self.

Despite my health challenges, 2023 was the 10-year anniversary of me being the breadwinner, with 100% of our income being generated online, and I am still going strong.

That’s why, when you work with me, you’ll get the framework for building a thriving online business that dances to your tune.

You’ll fill your online programs and service packages with dream paying clients who thank you for how special your sales process made them feel.

All designed to work around you, unapologetically

[Veronica Pullen @VeronicaPullen]

If you are tired of limiting your reach and income to only the people you can meet in person, and are ready to serve more of your ideal paying clients – regardless of theirs and your location …

And, you are ready to say yes to your dream of working with clients you love, making a bigger impact on their lives and business, and creating a reliable online income for yourself …

...Then ask me how I can resolve and start you on your journey to online success.

[Veronica Pullen @VeronicaPullen]

4 marketing problems you’ll be able to bin off when you work with me…

#1: No inspiration for content:

You’ll discover how to activate ideas and inspiration, on demand, so you never run out of things to say.

#2: Lack of confidence to comment or post:

You’ll have co-writing sessions and feedback on your work, so you feel empowered to publish stand out content, consistently.

#3: Invisibility:

I know you are there, my lurking friend, but hiding is not going to bring you clients, is it?

Working with me, you’ll have a safe space to practice writing standout responses, and I’ll gently guide you on how you can improve AND reuse your response.

You’ll feel comfortable increasing your visibility ‘mile-deep’ and reaching more of the people who need you, with ease.

#4: Want more leads?

The first thing you’ll discover is how much of an advantage your scrolling habit gives you.

Then, you’ll master the art of capitalising on that advantage to write compelling and engaging social media content and sales page copy that lights up your DMs with dream client enquiries.

Details are in my bio or DM me for info.

[Veronica Pullen @VeronicaPullen]

Coaches and experts: the reason you’re not making enough sales from Facebook is because you’re not...

❌ Messaging strongly - trying to speak to everyone means you’re being heard by few....

❌ Positioning strongly - not being clear about who you are taking a stand for and what stand you are taking for them...

❌ Selling strongly - mentioning your offer once in the PS of a long post and then cringing in case someone notices.

☹️ Quickly posting a few non-promo posts to quash down the cringe feeling - making double, triple sure you asking for your needs to be met is well and truly hidden.

☹️ While you get back into your comfort zone of being world class at giving your expertise away for free - servitude!

It pains me to see you do this.

❤️❤️ You are amazing at what you do and you deserve to generate a good income in exchange for the value and transformation your clients get from working with you.

👑 And that’s what I help my Mile-Deep Marketing Mastermind clients do.

Mastermind is for introvert coaches and experts who want to attract their dream paying clients into their online programs from Facebook.

When you join Mastermind, you’ll get me personally guiding you, step by step, to:

✅ plan, promote and deliver an online program you will sell with ease,

✅ grow your audience and build mile-deepmconnection with your Facebook and email community,

✅ raise your visibility, impact and reputation through Facebook.

While also:

👑 unapologetically believing in you.

👑 unapologetically holding you accountable to your goals.

👑 And unapologetically celebrating with you as you achieve results you never thought could be possible for you.

⭐️ Could you be my next Mile-Deep Marketing Mastermind success story? ⭐️

Message me.

[Veronica Pullen @VeronicaPullen]

Time And Task Management For Business Owners – As Easy As ABC!

So today I want to introduce you to the “ABC task management system” I use to prioritise which tasks I focus my time and effort on… and which I either delegate, outsource, or just leave until I’ve got the time to do them.

When you follow this system, you’ll stop feeling guilty about the stuff that you haven’t ticked off too.

Win/win.

So grab your to-do list, and either get a piece of paper and draw 3 columns horizontally, or open up a new spreadsheet (any opportunity for a new spreadsheet – I’m there!) and label them A, B, and C.

A) The fastest route to the cash – tasks that will bring in extra income now

B) Tasks that will bring in income, but not straight away

C) Tasks that will bring in income in the long term, or never.

Work your way through your to-do list, looking at EVERY task that is on it.

Decide on which priority it is, and split it down into your A, B, and C lists.

Schedule 90 minutes 3-5 times a week to work ON your business, focusing on A list items first.

I prefer to have weekends as my ON the business time as that works best for me.

You might prefer to start or end your day working on your business?

If it is easier for you to spend 45 minutes on your A list, 7 days a week, do it that way.

It doesn’t matter how you do it, it just matters that you do.

At the end of your A list time slot (use a kitchen timer so you know when your time is up), you can spend at least 30 minutes working through the tasks on your B list

Then, and only then, can you look at the C list.

If you’ve run out of time, you don’t do anything on the C list.

I would recommend you outsource the C list to a VA to buy yourself time to focus on the A list.

A VA can take all the niggly admin tasks away from you, and the sooner you can start outsourcing your C list tasks, the quicker you can get to the cash.

[Veronica Pullen @VeronicaPullen]

HOW TO POSITION YOURSELF AS THE GO-TO PERSON IN A "CAPTIVATED AUDIENCE" ONLINE AND ATTRACT MORE PAYING CLIENTS...

We had just got back from a 5-night cruise to Amsterdam and Le Havre.

I don’t know if you’ve ever been to Amsterdam, but access to the port is via a canal, and a series of locks.

It’s a problematic cruise destination at this time of year.

The ‘wrong tide’ can make it impossible to dock.

A fair proportion of cruise ships are unable to enter the port during the autumn and winter.

However, we got into the dock fine.

Our problem was getting out of it.

We were due to leave at 1am but bad weather meant we couldn’t depart until the tide had turned at 4pm the following day.

Then, after the Captain ‘pushed pedal’ to make up the time he had lost, when we arrived at Le Havre, the French dockers were on strike.

The Police turned us away from the port as “our presence was aggravating the situation!”

The disruptions to schedule meant 3,000 passengers needed to be regularly updated with constantly changing information.

... “Ding dong… the harbourmaster has advised we now cannot leave until 4pm tomorrow so you have an extra day in port!”

... “Ding dong… I've just been informed that the French Dockers are on strike so we’re experiencing difficulties getting into Le Havre. I'm talking to the Police now to see if they will help.”

... “Ding dong… the Police won’t assist and have told us to leave the port area immediately so this port is now officially cancelled!”

... "Ding dong... the shops have now reopened and a new entertainment schedule is available on each deck."

Each time the ‘ding dongs’ chimed, everyone stopped what they were doing to listen to what the Captain had to say.

He had a captive audience who saw him as their leader and had confidence in his expertise.

THIS IS THE RESULT YOU CAN EXPECT FROM HOSTING YOUR OWN FREE ONLINE CHALLENGES TOO!

Instead of scrambling to reach one person’s newsfeed here, and another one over there, you get to bring together a group of your ideal clients into your own space…

… an eager audience who have specifically made time to listen to you - which automatically builds your expert authority - so you become the natural first choice when they are ready to buy what you offer.

Despite the cruise itinerary not being as published, the mood on board was positive because the Captain made time to communicate his message with us.

Most people left that ship having had a great cruise.

When your online challenge is done well, you're the host of an incredibly popular event that people tell their friends about and everyone wants to attend - bringing you a steady stream of NEW ideal clients on autopilot!

If you need help running or knowing where to start an online challenge, I can help so let's talk.

[Veronica Pullen @VeronicaPullen]

MILE-DEEP MARKETING...

I’m not the most prolific poster on Facebook.

I’m not creating the most content.

I don’t go large on Facebook advertising either.

But I am very visible on Facebook.

People...

... know my name,
... can recall what I’m expert at,
... and every day at least one person will tell me that “they see me everywhere!”

But don’t think it’s because I am constantly on Facebook. Even though it might look like I am, I’m not.

It’s because I focus my attention on “Mile-Deep Marketing”.

Over the past 8 years, I’ve built my business from scratch online, creating ‘mile-deep’ visibility and connections.

Getting visible to more of your ideal clients on Facebook doesn’t have to mean getting louder - posting more often, or spending big on ads to reach bigger numbers of people.

The louder you try to become, the more the algorithm will throttle you, and the less you’ll be seen.

If you’re not seen, ain’t nobody hearing you either.

If you’re a coach, trainer, consultant, expert, where your clients ultimately buy 'you', building trust should be a vital part of your marketing strategy.

But it’s really difficult to build trust on Facebook if you’re not being seen and heard regularly by your audience.

[Veronica Pullen @VeronicaPullen]

When your audience think about buying what you sell, they are scared.

Every human on the planet is hard-wired to desire ‘safety’ and ‘security’.

Any time we think about making a change in our life and business, we worry that change will be ‘unsafe’.

When people read your promo copy online, they have a voice in their head telling them all the ways that the outcome of buying from you will be a THREAT to what they know and trust to ‘keep them safe’ now.

Say for example, you sell adult stand-up comedy lessons.

What might a person considering buying your ‘learn to be a stand-up comedian’ program be scared of?

😞 Making a tit of themselves and getting mocked by the others on the course for being rubbish?

If you do not call out the fears in your copy and address them head on, their fear of the threat will keep them stuck in their safety net.

= not buying!

When you call out why they are worried about buying, and tell them how you’ll take that problem off the table for them…

… it’s like a soothing balm that will melt that particular objection away.

They’ll be eager to say yes because it’s obvious you understand their needs and have made an effort to ‘keep them safe’.

Want to generate more sales from your existing audience?

Ease the worries of the lurkers in the background, too nervous of the perceived threat to their sense of safety to want to buy.

They are unlikely to tell you they have a fear btw.

They might not even be consciously aware of it until you point it out and soothe it.

But if you don’t, someone else will

👑❤️

[Veronica Pullen @VeronicaPullen]

When I started my business, I got my website built, and began adding pages and content.

Over the years it’s grown in stages to what it is today…
… a fundamental part of my online presence and business.

I’m sure your website is for you too.

I have often heard from people who have had their WordPress websites hacked.

What they – and near enough every business owner I know (including me!) – failed to do, BEFORE they were hacked, was to get an expert on board to make their website secure.

In the beginning, I ‘thought’ I had it all covered with the free plugins I’d added.

I was wrong.

It’s exactly the same story with backing up website and document files.

Most people (including me again!) ignore everything they hear about backing up, until the day they experience that monumental feeling of panic at losing everything when their hard drive crashes, or their website is hacked.

What would happen if your website was hacked today and you lost ALL access?

Is the site fully backed up so it could be restored easily from a clean backup?

Or would you have to start over, adding every bit of content again?

Do you know how to clean the site of all malware or would you have to pay someone their ‘emergency rate’ to get the site cleaned up and back online quickly?

You wouldn’t leave your bricks and mortar office unlocked 24 hours a day and expect nothing to get stolen or trashed.

Yet, from the amount of people getting their sites hacked, it’s clear that online business owners are not giving the same level of thought to their website security.

As business owners, anything that happens in our business is 100% our fault.

Unfortunately, that means it will be YOUR fault if your website is hacked because you hadn’t taken expert advice to protect it.

Seriously, please don’t become another website hacking statistic.

Don’t leave your website open and vulnerable then be surprised when it is hacked and trashed.

Hire a WordPress expert to make the site secure, back it up regularly, and protect you from the risk of losing everything you’ve built.

For the past couple of years we’ve had an external hard drive that backs up my entire computer every night, we store all of our documents in the cloud, and I’ve hired a tech team to backup, secure and maintain my websites too.

But like I said, that wasn’t always the case… and when the inevitable happened, it cost me dearly!

But this post isn’t about promoting these services, it’s about protecting you.

Because I once saw a post in a Facebook group l from a guy who’d had all 7 of his sites hacked and was upset at what it was going to cost him to get it all fixed and back online.

After reading that, I felt compelled to write this post to you…

… in case you haven’t yet taken action to secure your own site/s and could be the next person to experience the major hassle and expense of a hacked website

[Veronica Pullen @VeronicaPullen]

For online business owners who want to make a steady side income from ethically promoting the courses, products, software and programs they love enough to recommend.

Perfect for…

✅ introverts who find it easy to rave about other people’s work and shy about bigging up their own

✅ fully-booked coaches who want an extra income without having to add extra client delivery time

✅ course creators and service-providers who want to offer complementary products and services to their audience from experts they trust

Learn How You Can Boost Your Reputation, Relevance and Revenue - WITHOUT Selling Your Own Offers....

https://t.co/tJrrh5DipR

[Veronica Pullen @VeronicaPullen]

Think Twice Before Posting Throwaway Comments Online!

What inspired this post is a debate that I’ve been partaking in, inside a closed Facebook group that I am a member of.

In particular, it was triggered by a comment made by a fellow member of the group.

Her response was “I think she should just get over it.”

Nothing wrong with that opinion per se. It’s a view shared by many others too.

However, this particular person is a HR expert.

I’m pretty sure that in her professional capacity, she wouldn’t give that advice to an employee.

Or at least, not without consideration and understanding towards both parties involved.

It was just a throwaway comment.

Now here’s the thing.

I know that when we’re with our friends, we enjoy a bit of banter.

And I’m pretty sure that every single one of us has made a throwaway comment to friends that we wouldn’t necessarily say in front of a prospective client.

I have, and I’m sure you have too.

I also know that when you’ve got to know people you are connected to online over time, you come to see them as friends.

But this is where it can get dangerous.

It’s dangerous because you let your guard down.

Perhaps it’s a comment you make on a friend’s post in your newsfeed.

Maybe a response to a post in a closed group.

Or even a message sent privately.

It’s just a throwaway comment between friends.

Except it isn’t.

Leaving aside the privacy aspect of a private message for a minute, whenever and wherever you show up online, you are surrounded by your prospective customers.

And EVERYTHING you say is being judged by those same prospective customers.

So, that throwaway comment you made to your friend

– it’s now become part of your marketing campaign.

Eek!

It’s been read by a bunch of people who are assessing whether you’re someone they align with; the expert that they’d want to work with.

Double eek!

Even private messages can be screen grabbed and shared.

I shared with the HR person my surprise at their comment, given what they do.

In a further discussion, she gave me a longer explanation, and this put everything back into context for me.

All good.

No damage done.

The thing is though, 99.99% of the people reading your posts and comments will not ask for further clarification.

They will take what they see, and base their opinion on that one comment.

It’s very easy to gain your prospects’ trust online, but it’s bloody difficult to win someone over again if their trust in you is damaged.

The damage could cost you enormously.

Now, I don’t want to put you off interacting online, nor do I want you to feel you have to run every comment past your Lawyer for “worst scenario screening” before you post.

I absolutely am not advising you to be all candy floss and apple pie in case you upset someone either.

Not at all.

I just ask you to remember one thing.

You are NOT amongst friends anywhere online.

You are in the middle of a crowd of your prospective customers, who only have what you write on which to base their opinion of you and your business.

Before you post anything, just read it again quickly as if you were a stranger reading.

Is your message coming over in the way you want to show up in front of your prospects?

And finally, don’t hit the send button on anything you’d not want to see splashed all over the TV and newspapers.

[Veronica Pullen @VeronicaPullen]

@MayaJama @Bill626 @actnforchildren You were a brilliant contestant. So dastardly hehe 😂😍

[Veronica Pullen @VeronicaPullen]

😱 Watch your language! 😱

When you post things like:

“Everyone loves a freebie!”

“We all love a bargain!”

“Nobody wants to pay for that!”

Who do you think resonates with your words the most?

Are they likely to be the people investing in your high-ticket offers?

Nope.

Forget ghosts and ghoulies, the scariest thing happening this Halloween day is introvert coaches and experts like you showing up for your community, creating content to fill your online programs, yet not reaching your income goals because you are talking to the wrong people.

Humans are pack animals.

We gravitate towards people like us, who will ‘get us’.

While you’re using ‘poverty language’, your dream clients who have the problem you solve, and are ready to step up and invest in working with you are deciding you are not ‘one of them’.

Your dream clients DO invest to get results.

They recognise that there is a cost to free or cheap.

But using language like this shows them that you don’t think the same.

And for introverts who don’t naturally churn out a ton of content, you are wasting the energy you are putting into initiating content and contact by speaking an entirely different ‘values language’ to the dream clients you want to attract.

👑👑👑👑👑👑👑

[Veronica Pullen @VeronicaPullen]

@TVpsychologist That was my read when he was booked - that he is not emotionally robust/resilient enough for this game. JA is creatively brilliant and, according to my husband he donated his fee, but he was not right for this