Versant

Versant is an advertising and employer branding firm focused on capturing and marketing authentic experiences. #BrandingFromTheInsideOut

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General Stanley McChrystal, retired commander of U.S. in international forces in Afghanistan and best-selling author, is the keynote speakers at this year’s ACG-Wisconsin Growth and Leadership Conference on April 5. Come join us!
https://t.co/SI1zIzYr2R

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Dr. Gustavo Grodnitzky, best-selling author and speaker, shares his perspective on #workplaceculture in this month’s Ruch Riffs podcast. Dr. Gustavo lays out his business case for the importance of workplace culture to company profitability. https://t.co/Zf5pQE6SII

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A recent @nytimes debated whether working in an office is necessary for creativity + innovation. From our experience, many of the best ideas come from people not labeled as creative and whose ideas may not be heard b/c they are not in the inner circle. https://t.co/JWqtQZxLIO

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Capturing real people in authentic brand video is what Versant does best. Last week we worked on a commercial for Cannon & Dunphy, a long-time Versant client. We are taking advantage of the summer weather to shoot outdoors which adds to the organic nature of the content.#branding

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@Forbes discusses what the new world of work may actually look like: https://t.co/AFW5glynKa

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Great @Forbes article discussing key survey takeaways and actionable insights from industry leaders about cultivating a culture of quality at your organization. https://t.co/KXqu2ctYyf

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Excellent @Forbes article discussing why the future of work needs focus on employee physical and mental wellness in order for an organization to be competitive in attracting and retaining top talent. Great read. #companyculture #employerbranding https://t.co/MNEpa25AzF

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We recently read Jeff Immelt’s new book, “Hot Seat: What I Learned Leading A Great American Company.” Because Immelt led GE through 9/11 and the 2008-‘09 financial crisis, he has many good lessons to share about leading through crisis, including the importance of connection.

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WFH allows a more flexible approach to a work-life balance, but what is it doing to work relationships? In this recent @HarvardBiz article, researchers contend collaboration & #connectedness are just as important as accomplishing work itself. https://t.co/AvhrIkMtat

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Last week Will co-chaired a virtual Growth Leadership Conference at ACG Wisconsin, his fifth year in doing so. More than 350 business leaders from around the country attended and heard Peter Zeihan, renowned geopolitical strategist, author, speaker, and an all-around great guy.

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Is Your Workplace Culture Missing the X Factor? To know, take a hard look at these nine key areas. #workplaceculture #companyculture #employerbrand
https://t.co/ia7DFcTTnF

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Business leadership styles changing, say employment experts. #empathyatwork #workplaceculture #leadership
https://t.co/xT0AuR9qYA

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A year ago we were ready to move to our new office in the Third Ward. Advance to March 2021: We have our new space, but no one is there. We are part of the #WorkFromAnywhere (WFA) movement. Anywhere for Versant means anywhere, except our new office. Candidly, we love it.

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@LinkHumans discusses why strong leadership is essential to create an effective employer brand strategy. https://t.co/YiCEAll8Eh

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Companies are rethinking workplace benefits. #organizations are choosing between traditional #officeperks and #benefits employees are likely to need to navigate this turbulent time such as, mental health resources, flexibility & home office stipends. https://t.co/hI65koKgWR

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Business leaders are thinking about what work will look like in the near- and long-term future. At the forefront is how to attract & retain talent & maintain an engaging workplace culture.
This Forbes article looks at these & other #futureofwork issues.
https://t.co/Fz5SaRYfbL

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In a year like no other, consumers are sensitive and responsive to authentic – and humble – brand messaging. Authenticity without substance, however, can quickly back-fire. This HBR discusses how companies can communicate an authentic messaging. https://t.co/HyRrPhDriq

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During times of uncertainty and change, a strong #corporateculture gives an organization a competitive edge. This @FastCompany
article looks at why organizations that want to thrive are making sure employees feel valued, respected, #connected & supported. https://t.co/dLs8rsFyBe

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In 2020 we interviewed many leaders who found creative ways to connect with their workforce in spite of the challenges brought about by the COVID. We’ve compiled highlights from those conversations into one, short, fast-moving podcast - hope you enjoy.https://t.co/v90xdxpUNB

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Wishing you a holiday season filled with peace and happiness, and best wishes for a prosperous new year. 🎄🥂🎁