Wesley Breukers

💻 Software Engineer
📚 CEO @VertCodeDev

[Wesley Breukers @VertCodeEU]

Ever wondered which YouTuber or campaign actually brings paying players to your Minecraft server?

I built Analyse to answer that. Today I'm launching the invite-only beta.

Looking for server owners to test it out and share feedback.

🚀 https://t.co/DpCsY8QfOc

[Wesley Breukers @VertCodeEU]

grew up hearing from family and friends in field service

understaffed planning teams. routes that made no sense. planners avoiding customer calls at all costs.

called 15 planning managers in the netherlands. most had software. none of it actually helped when things went wrong.

and nobody has anything where you just type what changed and the whole day reorganises itself. that doesn't exist yet.

building it with HodosOps. if you run a field service team in the EU, reply or DM me.

[Wesley Breukers @VertCodeEU]

Most dev agencies take 2 weeks to onboard and 3 months to ship. we don't. EU-based team, built the platform behind an AI startup now working with NVIDIA. looking for 1-2 serious founders to work with. reply or DM

[Wesley Breukers @VertCodeEU]

@heychazza Thanks man, honestly the early chaos taught me more than the scale part. Still learning every day!

[Wesley Breukers @VertCodeEU]

StudyFetch serves 8M+ students.

The hardest engineering work wasn't the AI tutor.

It was shipping new features every week without breaking the platform millions of people depend on daily.

At scale, reliability is the product feature.

[Wesley Breukers @VertCodeEU]

@DanielSmidstrup https://t.co/fcCDR9VaPB & coming soon a new product of mine https://t.co/p0t4PyTXqQ

[Wesley Breukers @VertCodeEU]

@JorgeMvrfil https://t.co/p0t4PyTXqQ & https://t.co/huDpvoepMc!

[Wesley Breukers @VertCodeEU]

@noahfaro @farsight_ai Checkout https://t.co/xz2oG6IS4q (shows https://t.co/S5rol0dT8W, https://t.co/1lavy1RcjK, https://t.co/7I3rnTPbEX), I have an amazing team, would be contractors though but cheap, for our quality, I am definitly down to talk.

[Wesley Breukers @VertCodeEU]

Most game server owners pay creators based on views.

Views tell you almost nothing.

I've seen owners celebrate a creator who drove 5,000 joins, while another creator drove 500 players who actually stayed, played, and spent.

The numbers that matter:
D7 retention: Did players come back after a week, or was it a spike that died?
30-day LTV: How much revenue did each of their players generate?
Cost per retained player: What you paid ÷ players still active after 7 days.

Before you commit to a big deal, run a small test:
1. Give them a tracking link (one subdomain)
2. One Short, one TikTok, one Reel
3. Wait 10–14 days
4. Check retention + revenue, not just joins

Then do the ROI math properly:
ROI = (attributed revenue − total cost) ÷ total cost

Total cost includes:
- Flat sponsor fee
- Free ranks or items you gave them
- Discount from their creator code

Measure at 30 days, not 48 hours. Revenue builds over time.

Rule of thumb:
- Under 1x means you lost money
- Under 2x means you barely broke even after overhead
- Over 2x mean worth renewing

Big views don't mean big players. Big players don't mean big revenue.

The creators worth paying are the ones whose audience fits your server, and you only know that if you measure it.

We built Analyse because owners kept asking "which creator actually paid back?" and nobody had a clean answer backed by data.

https://t.co/SyNzYwMlgH

#minecraft #servers #ads #ugc

[Charlie J @heychazza]

Looking to sell my Bug​.io domain! 🐛

I've decided to tweet for further awareness after .io has continued to climb over the last 6 months.

My spare time is solely focused on @AtoBeach right now - so I'd consider selling as cash to fund the venture.

RTs are appreciated :)

[Wesley Breukers @VertCodeEU]

@BigLionOG @analyse Proud of what we’ve built so far. Still early too, can’t wait to show people what’s coming to the platform over the next few months 👀

[LionOG @BigLionOG]

Exciting update: I'm now a co-founder and the face of @analyse - a tool that allows Minecraft server owners to track everything about their players.

Minecraft (unlike Roblox) is severely lacking with the tools available to server owners when it comes to monitoring retention, conversion rate, and marketing campaigns.

The project has been quietly worked on since the start of this year, and in such a short time we're already tracking data for 459 servers, over 700,000 players and have recorded $118,298 in revenue.

I'll be posting updates every now and then about how Analyse is doing mostly focusing on the marketing side of things.

Me and @VertCodeEU have a lot planned with Analyse since we believe this solves a real problem in the Minecraft server space and potentially other UGC games in the future 👀

[Wesley Breukers @VertCodeEU]

@heychazza @AtoBeach @laravelphp 🙌🏻🙌🏻🙌🏻🙌🏻

[VertCode Development @vertcodedev]

We’re now processing 500,000+ events/day on Analyse, just months after launch (11/1/26). 🚀

Releasing soon: a dedicated Creator Platform.
Server owners will be able to generate campaign codes for creators, and each creator gets a dashboard with performance stats (fully permission-controlled by the server owner).

We’re also launching a referral program for these creators/agencies with revenue share on the sales they drive.

Go check it out at: https://t.co/HbpUm4IKVY

[VertCode Development @vertcodedev]

One of the products we built at VertCode Development is Analyse.

Analyse is an AI-powered analytics platform for game servers, built to turn raw server data into clear growth insights.

We built it from scratch with:
- real-time player tracking
- revenue attribution
- custom dashboards
- an AI assistant for natural-language questions

Case study:
https://t.co/CZ5WeV52LB

[Wesley Breukers @VertCodeEU]

@analyse Can't wait to help even more people grow their servers 🙌🏻

[Analyse @analyse]

Everyone making content for their server is doing the same 3 videos right now:
- "Servers better than Hypixel or the DonutSMP"
- "Servers that will make your Minecraft better part x"
- "Over 10,000 players have joined the one block challenge"

It worked for the first person who did it. Now it's a crowded format with a burnt-out audience.

Your server probably has something worth watching. You're just not showing it.

If your server has a unique mechanic, a weird economy, a drama-filled faction war, a staff team that's way too invested - that's your video.
Not a comparison to a server your viewers already know.

You don't need a new server to make interesting content. You need a new angle on the one you have.

This week's action: Brainstorm unique angles that you can take to market your server. Open your Analyse panel and setup campaigns to track the success of each platform. You’ll quickly learn what converts and what doesn’t.

[Wesley Breukers @VertCodeEU]

@heychazza @AtoBeach Amazing!

[Wesley Breukers @VertCodeEU]

@chazza @AtoBeach Looks amazing!

[Wesley Breukers @VertCodeEU]

@Falcomer Thats funny, but for real here are the 20 prompts:

[Wesley Breukers @VertCodeEU]

@chazza 👀