Building a brand got me confused..
- Growth?
- Writing?
- Profile?
Each of these gets so complicated
But I forgot one thing makes it all simple
Have you ever heard of “full stack creator”?
Sounds impressive
Sounds like an advanced class in a time-consuming RPG
Like,
You have to put in thousands of hours to reach that stage
I WAS WRONG
You’re already full stack when you begin.
You just pick a main focus and build around progressively.
What main focus?
Let’s make it simple.
Go default mode and focus on writing.
Cuz the internet is words.
You know.
Then you package it with a good design.
Throw some Canva and Figma here and there.
Make a simple design.
Just to flow with your writing style.
Then you refine your writing with:
- Persuasion
- Storytelling
- Targeting
Writing is still the focus here
But now you’re making it three other skills.
Because good writing needs them.
There’s no way around it.
And what about balancing everything with your hobbies and personal life?
Yeah, you need that energy for your branding.
An intense life leads to an intense brand.
So leave A LOT of room for:
- Local community
- Family
- Sports
People will feel that energy and gravitate towards you.
Especially the big ones.
Cuz they know so well.
Talkin’about social skills…
Yeah, networking
- Know who you’re talking to
- Try and be concise
- Be yourself
That’s all you need to make serious friends and colleagues in here
It just works everytime
People just know what to do when they get a proper reach out:
They follow up
Now you just unlocked a superpower.
Now that you’re an intense and sociable dude, your speech sharpens.
Use it to:
- Make videos
- Hop on space
- Audio messages
Now you’re not just a personal brand on X
You’re a super cool human.
With a super cool brand.
You don’t need to be an expert in writing.
Or a social genius.
Nor a rhetoric magician.
You’re just filling the biggest gap the market has ever had:
You’re a specialized generalist.
You know, I graduated in economics
My “mentor” was a central bank advisor
He studied with f*ckin presidents man (yeah)
He was the guy who knew everything about everything.
He literally brainwashed us with knowledge.
And you know what’s surprising?
When I heard about “creator economy”,
Everything started making sense to me.
I won’t go into the epistemology or history of economics…
I spare you from that one haha
But I can tell you for sure, the market craves specialized generalists
The demand is INTENSE
Why? It’s obvious.
Schools make too many “specialists” and the corporate sector is losing public trust.
And here we are, coming as the Avengers:
The personal brands.
Not your 500 followers growth guru.
I talk about REAL personal brands.
The full stack creators.
Charging 10k$ premiums.
If you’re a beginner and you read the whole thing…
You definitely have this potential.
And if it looks impressive?
Read the whole thing again.
And realize how simple it is to begin.
Stay strong
Stay savage
Marketing haters will hate this even more...
But direct response marketing is the most fascinating advertising method to break down:
Like, how to get someone to do something specific,
Man that's huge.
Personal branding in 2014:
> Exciting opportunity
> Unique businesses
> New purpose
Looked like a dream
Personal branding in 2024:
> Commoditized advice
> 20 year old experts
> Money X
Dystopia is good as long as it makes money.
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